Here, I bring you the website operation management scheme. I hope this information can help you! Website operation management scheme (1)
Chapter I General Provisions
Article 1 In order to strengthen the management of the portal website of the municipal government (hereinafter referred to as the portal website) and ensure the efficient and safe operation of the portal website, these Provisions are formulated in accordance with the Interim Provisions on the Administration of International Networking of Computer Information Networks in People's Republic of China (PRC), the Measures for the Administration of Internet Information Services in the State Council (Order No.292 of the State Council) and other relevant provisions, and combined with the actual situation of Cixi City.
Article 2 Portal websites mentioned in these Provisions include the main website of the municipal government (hereinafter referred to as the main website) and sub-websites of towns (streets) and departments (hereinafter referred to as sub-websites), and refer to a group of websites established by the Cixi Municipal Government on the Internet.
Article 3 The portal website is a large-scale government portal website that the Cixi Municipal Government uniformly publishes all kinds of government information and provides online services for people at home and abroad. It is a window to show the overall image of Cixi, and it is also a bridge and link for the government to contact and serve the masses in the information age.
The portal website is physically isolated from the municipal government intranet.
Chapter II Organizational Structure
Article 4 The portal website is hosted by Cixi Municipal People's Government, and the office of Cixi Municipal People's Government is responsible for the planning, guidance, coordination and management of portal website construction.
Article 5 Cixi Information Center, under the leadership of the general office of the municipal government, is responsible for the construction, operation and management of the main website, and provides business guidance and operation supervision for the construction of sub-websites of all units.
Article 6 All units shall designate corresponding departments to be responsible for the daily management of their own sub-websites (including the collection, collation, review and update of their own online content and the daily maintenance of the websites), designate a competent leader to manage the sub-websites, and designate a special person to contact the management center.
All units shall promptly report the list of competent leaders and contacts and related changes to the Municipal Information Center.
Seventh staff engaged in the operation, maintenance and management of portal websites must have certain professional and technical qualities, and regularly receive relevant training and guidance organized by the Municipal Information Center.
Chapter III Website Construction
Eighth portal construction should adhere to the principle of demand-oriented, application-driven, proceed from reality, highlight the key points, reflect the characteristics, and standardize the operation.
Article 9 The principles of portal website construction are: unified planning, collaborative construction, hierarchical management and resource sharing.
Article 10 The main website and sub-websites shall be managed by a unified counter.
Article 11 Sub-websites of all departments should rely on the network resources of the main website, and can be built by renting virtual vacancies of the main website and generating templates, which is convenient for resource integration and saves investment; Individual departments with large application scale can build their own according to the requirements of relevant specifications.
Chapter IV Information Management
Twelfth portals mainly provide six categories of information: government affairs, news, affairs, consultation, historical materials and public services.
Thirteenth according to the national "Internet information service management measures", the portal website should establish a standardized information collection, review, release and update mechanism.
The information audit system shall be implemented, and unaudited information shall not be published on the Internet.
Fourteenth portals should pay attention to the timeliness, accuracy, authority and integrity of online information.
Fifteenth units should do a good job in online government affairs, timely release and update on the main website of the municipal government, and must include the following types of information:
(1) Information of departments, institutions and personnel;
(two) administrative examination and approval procedures, form download and related policy answers;
(3) Various service guides and service information for the public;
(4) Various policies and normative documents;
(five) all kinds of government affairs, announcements, notices, publicity, convenience notices and other government information disclosed to the news media;
(6) Special information and other contents required by the portal website.
All the above information should be published in the form of database, which must be unified on the database platform of the main website. The main website provides a unified loading platform, and all departments are responsible for loading and maintenance.
Sixteenth units should develop and design an online service system to achieve unified acceptance and feedback on the portal website.
Seventeenth units should update the information content of the sub-website, and the homepage information should be updated at least once every five working days.
Chapter V Mailbox Management
Article 18 E-mail is a special e-mail for official exchanges between government agencies and their affiliated institutions and public servants and for going abroad (territory) on business.
Towns (streets), departments, directly affiliated units with administrative functions and their subordinate offices are equipped with unit mailboxes, and public servants are equipped with personal mailboxes.
The opening, maintenance and cancellation of e-mail are managed by the Municipal Information Center.
Nineteenth units should designate a person to manage the application, distribution, cancellation, change and publication of e-mails of internal institutions and personnel of the unit, and ensure that e-mails correspond to internal institutions and personnel one by one.
Twentieth units should determine the person responsible for the management and maintenance of the unit's official e-mail, timely send and receive all kinds of e-mail.
Twenty-first units should promptly disclose their e-mail addresses and personal e-mail addresses to the public through appropriate channels, and their e-mail addresses should be marked in a prominent position in media or articles related to the outside world such as sub-websites, business cards and address books.
Twenty-second city information center shall safeguard the privacy rights of users.
Unless otherwise stipulated by laws and regulations, system administrators and mailbox administrators shall not disclose any personal data of users, nor shall they open users' mailboxes without authorization.
Chapter VI Operation and Maintenance
Twenty-third according to the relevant provisions of the Interim Measures for the Administration of Internet Domain Name Registration in China, the domain name management of the municipal government portal website follows the following specifications:
(1) The domain name of the main website is cixi.gov.cn, representing the state administrative organs of Cixi;
(2) The domain name of each unit's sub-site is assigned by the Municipal Information Center as □□□□□□ □□□.cixi.gov.cn, where □□□□□□□□□□ is the combination of the Chinese phonetic names or English name prefixes of each unit.
Article 24 The operation and maintenance of the sub-websites of each unit shall comply with the following provisions:
(1) If the virtual host mode is adopted, the Municipal Information Center shall be responsible for the safe operation and network management of the website, and all units shall be responsible for sorting, editing, uploading and publishing the information of their own units.
All units should regularly check the operation of the website and contact the Municipal Information Center in time when problems are found.
(2) In territorial management, each unit shall set up sub-site management personnel to be responsible for the safe operation of its sub-sites.
City information center should regularly monitor the sub-websites of various departments, and notify all units in time when problems are found.
Chapter VII Website Security
Twenty-fifth units should enhance the awareness of website security, and establish and improve the network information security leading organization and various management systems in accordance with the Measures for the Administration of Computer Information Network International Networking Security Protection.
Twenty-sixth units should designate a person responsible for uploading their own information, and keep their user names, passwords and other information.
If it is lost, it should inform the municipal government information center in time to ensure the safe operation of the website.
Twenty-seventh units should strengthen the application of security technologies and means in website construction, monitor the security of information systems in real time, and strengthen the security of operating systems, database systems and application systems.
Twenty-eighth units shall, in accordance with the relevant laws and regulations of the state on confidentiality, restrict the content of online information.
The following information shall not be published online:
(1) Information involving state secrets;
(2) Sensitive information involving political and diplomatic affairs;
(3) Various economic, scientific, technological and social information and statistical data that should not be made public;
(4) Internal affairs of each unit;
(five) other information that is not suitable for surfing the Internet.
If the government information is not disclosed as required, causing serious consequences, the administrative responsibility of the person in charge and the person directly responsible will be investigated.
Twenty-ninth units shall, in accordance with the Measures for the Administration of Internet Information Services and the Regulations on the Administration of Internet Bulletin Board Services, strengthen the supervision of online interactive content to ensure information security.
Chapter VIII Supervision and Evaluation
Thirtieth units shall take the website construction and maintenance and the timely update of online content as the basis for assessing network administrators.
Thirty-first municipal government offices shall praise or criticize the main websites of the municipal government according to the construction and maintenance of websites of various units.
Thirty-second municipal government office regularly organizes the selection of excellent construction units on the website, and publishes the selection results on the main website of the municipal government.
Chapter IX Supplementary Provisions
Thirty-third measures shall be interpreted by the Municipal Information Center and implemented as of the date of promulgation.
Website Operation Management Scheme (2)
Xi 'an Catering Network is positioned as a service entrance, so I think two types of customers should be treated differently in the early stage of website promotion and operation:
First, face the marketing model of netizens.
After all, our website is profitable.
Merchants are interested in the promotion of their websites. Of course, the greater the promotion, the wider the scope, the better.
Only in this way will they be willing to put advertisements on our website.
The most important and obvious publicity measure is the number of visits.
Therefore, our urgent task at present should be to find ways to increase our visits.
To achieve this goal, the most effective and direct way is to make the content of our website more colorful and let netizens remember our website. As soon as I think of food and drink, I think of coming to our website.
Of course, in order to achieve this effect, we must do a lot of investigation work, adjust our principles and policies in time according to the needs of tourists, and gradually reach a tacit understanding with tourists.
This will be the most important point in website promotion.
In order to develop netizens from leisure tourists into long-term loyal supporters, we can take some incentive measures, such as planning and organizing promotional activities such as vouchers and coupons in some restaurants, and firmly binding tourists in the most direct way.
Second, face the marketing model of the merchants.
The most direct criterion to test whether our website is doing well is whether the business volume has improved, that is to say, how many benefits have been created.
As far as marketing mode is concerned, it should be carried out from two aspects:
1. Direct advertising expenses.
This is also the most common way, that is, publishing publicity information in the form of consultation to provide a platform for merchants to display. After the merchants get the benefits, we charge them a certain fee.
2. Indirect intermediary costs.
We can reach an agreement with the merchants to introduce customers to them; Customers can also book services through us. We build a bridge of communication between merchants and customers, and charge a certain percentage of fees appropriately.
In this process, we should try our best to let customers and businesses contact us, which requires the full cooperation of all staff, especially business personnel.
In addition, of course, other sales models can be expanded, which should be accumulated in the course of work.
No matter how perfect the plan is, there will always be unexpected problems in practical application. What is said here is only a preliminary plan. When new problems are encountered in the work process, they should be revised and improved in time.
How to operate the talent website?
The operation of talent website should be clear about who you are. Where are you? Where are you going? How are you going to get there?
Who are you? First of all, what kind of segmentation should you make? What resources do you have now? Without the core competitiveness, it will be very difficult for large-scale comprehensive talent websites in the market to compete directly, such as 5 1job and Zhaopin. If you choose a talent in a subdivision or a talent in an industry, you may have lower requirements for your own resource advantages!
Where are you? In other words, you have positioned yourself now. What position have you achieved strategically? Where are the competitors? Know yourself and know yourself, and fight every battle!
Where are you going? Now I know where I am, where I am, and my goal has been set. Roll up my sleeve and do it!
How to insist? Do a good job in a series of strategic planning, financing issues, legal issues, talent issues, equity issues, management issues, promotion issues, the whole resource issues, tax issues and so on. There are still some investors who understand!
I hope some of my shallow constructions can help you a little.
About Zhaopin, Zhaopin, Avenue and Worry-Free Future, how are the three websites operated? Everybody help, my classmates and I need to do a case study?
General profit model of recruitment websites
(A) Analysis of the differences between recruitment websites and recruitment methods
The first is newspaper recruitment, which costs the most. Job seekers rely on the information in newspapers to choose the positions they are interested in. The credibility of newspaper recruitment is relatively high, so the recruitment effect is the best.
Secondly, the cost of the current job fair is moderate, and the recruitment unit can get the recruitment booth of the large job fair by paying a certain fee. The advantage of this method is that candidates and employers can have face-to-face communication, but this method is limited by geography, weather and people flow.
Finally, for online recruitment, the cost is the lowest and the effect is quick. Job seekers can accurately and quickly query the position information they are interested in, and get different resume templates and job market analysis online. Recruiting units can pay membership fees, post job information online, download resumes of talents, and advertise to enhance corporate visibility. Online recruitment is a recruitment method that people trust and rely on now.
(B), the operation and profit model of talent recruitment network
The profit model of most recruitment websites is: 1, corporate membership fee 2, on-site job fair 3, corporate advertising fee 4, sub-station joining fee 5, corporate brand development fee.
Although the profit model of the recruitment website is similar, the reasonable and unique profit model will make the website stand firm in this market. Capital-oriented enterprises have their own rules to achieve enterprise success, and enterprises that win by strategy can also develop their own market share by their own differentiation.