Weight loss restaurant business plan

Weight loss restaurant business plan, I believe that many people who want to lose weight have such a trouble, that is, they have finally made up their mind to lose weight, but often have to carry out some unavoidable dinners or appointments, the following share weight loss restaurant business plan.

Weight Loss Restaurant Business Plan 1

Campus Weight Loss Meal Business Plan

With the arrival of summer, many people are forced by the requirements of the body type to start the weight loss journey. A casual look at the more than 100 products on the market shows a lot of market potential.

But the development of weight loss equipment and weight loss drugs also face a certain threshold, not applicable to most entrepreneurs, compared to the restaurant and retail industry is closer to people's lives, but most entrepreneurs can know that today's restaurant industry, the pressure of competition is relatively large, and the distribution of market profits has been almost fixed. How to make a difference in the profitability of this market economy is very important.

The market profitability of the restaurant industry is a recognized investment, but it is difficult to start with a high level of market saturation. Imagine if your restaurant is a weight loss themed business model, the main demographic attracted must be beautiful women who want to lose weight.

Women for their own beauty can pay a share of the money this is what we can expect, to be able to launch a series of low-energy, low-fat dining packages on a good solution to the face of the weight loss period like me to face the embarrassment of some of the meals.

I said you have opened a restaurant, you can launch such a trial run of special packages, through the colorful and nutritious collocation and only eat not fat concept, must be able to be a lot of female customers like it.

At the same time, weight loss is a big project that needs to be sustained so that you can maintain your customers` continuity and stability. Of course, a lot depends on your chef. Between girlfriends is not just amenable to my new lipstick your new lotion, and meet where to go to dinner next time? . Women's word of mouth is also a very important mode of publicity

Weight loss restaurant business plan 2

Healthy restaurant business plan

First, the basic situation:

1, business name: Hong Kong style cafeteria

2, industry type: catering industry

3, the form of organization: individual business

The main business scope: their hometown of the county center, which is the center of the collection of people

4, business location: Anxi County, Fujian Province

Area: covers an area of roughly 150 square meters

Reasons for choosing the location: because there is not a teahouse in the center of the county, the location is a centralized area of the traffic

The market prospects are very good, but the company has a lot to offer. The location is a centralized area with convenient transportation and a very bright market prospect.

5, the entrepreneur's personal situation:

Name: Wang Yiya

Gender: female

Age: 20

Education: University

Relevant work experience: once in the restaurant part-time work, know a little how to operate, but in the future I will increase the practice of social learning and knowledge in this area.

Second, the project overview:

I am a soon-to-be-graduated college student, majoring in management, interested in business from childhood, and the family also operates tea.

Now will be graduated from the university, the job is not easy to find, want to rely on their own hobby and desire to operate, has always hoped to open a tea restaurant in their hometown, with this to develop their own.

My hometown is rich in tea, which makes me have a special emotion for tea since I was a child, and now there are a lot of food about tea gradually developed, so I have great interest in this.

According to my experience, capital situation and understanding of today's society, decided to be cautious, think twice before acting, because it has a very big risk, coupled with their own inexperience.

As the living standards of residents continue to improve, the pursuit of environmental protection, the pursuit of health has become a fashionable life.

Tea has many functions that contribute to good health.

Green food can ensure people's physical and mental health, the customer first, this is our purpose.

Three, market analysis

With the steady and rapid economic growth, urban and rural residents' income levels have increased significantly, the catering market has shown a strong momentum of development.

At present, China's food and beverage market, the main Chinese-style food, Western-style food is gradually emerging, but the current scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been booming, but the current can not fight with the "foreign fast food".

Compared to the foreign fast food specialization, branding, chain of successful marketing model.

The development of Chinese food and beverage is obviously a little inferior, how to occupy that part of the market, is the problem we need to solve.

As people pay more attention to their health and food safety.

And foreign fast food fried, high-energy-based food long-term consumption of obesity and other issues after exposure.

Dietary safety has become a hot topic? How to give consumers a safe and secure diet, become the theme of the future development of the catering industry.

It can be foreseen that the use of environmental protection, health, safety concepts, advocating green consumption will be the future development trend of the catering industry.

The proposal of green catering is actually the progress of social civilization, a new concept of catering culture.

In the next few years, China's catering business model will diversify, the internationalization process will be accelerated, and green catering is bound to become fashionable, which undoubtedly brings opportunities to invest in green catering.

Fourth, the market survey

1, the market outlook: the cafeteria is a relatively high-level dining places, Chinese food, including: congee, noodles, noodles, rice, dim sum, snacks, stews, barbecue, brussels sprouts, stir-fry, hot pot, etc.; Western food, including: Korean cuisine, Japanese cuisine, French cuisine, etc., suitable for young people pursuing a taste of life, couples, business people, college students and so on.

High-quality and diversified dishes, coupled with the membership management system and certain marketing and promotional activities, this is a high profit margins, fast return on investment project, has been a lot of investors intending to enter the catering industry's heightened attention.

2, investment standards and returns:

(1) Amount budget.

Investors can be based on the financial situation, consider opening a community store, standard store or flagship store three levels of tea restaurants, the total investment of 80,000 yuan, 100,000 yuan and 150,000 yuan, respectively.

It is best to use 70% of the total investment as the actual investment, and 30% as a reserve fund to cope with the subsequent investment after the opening as well as unexpected situations.

According to the 100,000 yuan standard store for investment, of which the store rent, 20,000 yuan (about one hundred square meters); light and not lose the modern flavor of the decoration, about 30,000 yuan; tea utensils and other equipment (tables and chairs, air conditioning, stereo), 20,000 yuan; a variety of tea, food, fruit, 20,000 yuan.

(2), revenue assessment.

Teahouse daily business 14 hours, the average daily reception of customers one hundred and fifty people, per person consumption of 25 yuan, the daily turnover of up to 3750 yuan, according to 20% of the net profit margin, the daily profit of 750 yuan, monthly profit of more than 20,000 yuan.

Investors can recover the cost in six months, the first year of profit can be more than 100,000 yuan.

3, the neighborhood peer food business survey: nearby Sha Xian snacks, Western fast food restaurants, Chinese fast food restaurants, stalls, small fry and so on.

In addition to Western-style fast-food restaurants, other restaurants are relatively poor environment, do not pay attention to health.

People's standard of living has improved, the need for material has improved and increased, the lifestyle has changed, most of the consumer concepts have increased, and the pursuit of spiritual civilization.

And within a few hundred meters there are several large shopping malls, a number of secondary schools, more help to increase the number of customers.

Weight loss restaurant business plan 3

Chinese medicine health museum business plan

A project introduction

1, project name: XX Chinese medicine health museum

2, the project scale: the site in the new city, 200-300 square meters of about Stores, smooth traffic, convenient parking, the surrounding business atmosphere of the environmental scale.

3, the background of the project: with the improvement of people's income level, people's pursuit of health and longevity of the desire to enhance, coupled with the life and work of the pressure to increase the environmental damage caused by the decline in people's health, so that people's demand for health and wellness increased year by year. And Chinese medicine health care has "on the work of the cure" said, on the medical ---- medical disease disease, Chinese medicine ---- medical desire disease disease, under the medical ---- medical has been the disease of the disease of the theoretical basis; through traditional Chinese medicine physiotherapy, meridian dredging, mediation of the body's yin and yang balance, in order to cure the disease for the purpose of creating ** with Chinese medicine characteristics of the health museum. And ** there is not yet a professional and technical health museum, as well as ** the demand for tourist traffic, enough to carry out the first Chinese medicine with characteristics of the health museum, seize the opportunity to take the lead.

4, business philosophy: Chinese medicine characteristics of health museum through a unique massage, moxibustion, medicinal bath, fumigation, health tea, medicinal wine and other health project services, to achieve a full range of, targeted, fast-acting, purely natural therapeutic sub-health conditioning project to meet the needs of people's health care, highlighting professionalism, branding, and the scale of the characteristics of the health museum.

Second, the Chinese medicine health project

1, massage, massage, acupuncture;

2, hanging moxibustion, moxibustion, cupping, gua sha;

3, medicinal baths, fumigation, foot bath;

4, health tea, health care;

5, medicinal oil, medicinal wine;

6, Ms. beauty body weight loss;

7, Chinese medicine body dialectic, physical examination, consultation.

Third, the Chinese medicine health museum marketing

1, the market segmentation:

a) more than thirty years of age of the boss, white-collar workers, government personnel, bank staff, etc..

b)Women aged 25-55 with above middle income.

c)People who pursue healthy and natural Chinese medicine, and the elderly.

d)Sub-healthy people with neck, shoulder, lumbar and leg pains, osteoporosis and so on.

2, market positioning

Chinese medicine characteristics of the health museum - with the price of the mid-range, high-end services, specialized level of service for the guests, designed as a pyramid profit model. That is to say, in the design of the profit model, to combine different products and services, mainly divided into two parts:

Part of the project is not characterized by the universality of the project, they serve as the bottom of the pyramid part of the profit, most of these services are micro-profit or non-profit, such as foot baths, massage is a lot of health museums have, but also the general public can consume, then this part of the price can not be set very high, the general public can accept, and is more than the price of the health museum. The general public can accept, and more affordable than the medical institutions, and can enjoy a good environment.

Another part of the project is very distinctive and competitive, such as bath fumigation, moxibustion, health tea, medicinal wine, etc. This part of the product or service has the characteristics of traditional Chinese medicine, the customer's cognitive interest in them should be very high to be able to them as the top of the pyramid, can be sold at a very high price so that the profit is there.

In short, the "pyramid" profit model, that is, both "profiteering" products and micro-profit products, both high-end customers, but also take into account the low-end customers, combined, treated separately, in order to achieve a comprehensive health museum profit.

3, environmental positioning

a) Overall style: interior decoration is simple and elegant without losing the fashion, to create the best visual, mental enjoyment. Overflowing rendering of Chinese style (Chinese medicine is China's national essence, the appropriate use of Chinese style can give people a feeling of comfort and tranquility, with the theme of health care is very appropriate) style. (Around the Chinese classical style, uniform clothing (waiter clothing can be used in the Chinese style, such as cheongsam, Tang, Zhongshan suit, etc.) leaflets, service project names and many other aspects to fully baked)

b) health museum environment promotion: as the environment promotion, mainly for the internal and external environment. External environment can attract customers into the store title eye-catching easy to remember, reflecting the elements of Chinese medicine style health; internal environment can stimulate customer consumption, and successfully retain customers. Classical, slow-paced light music-based, so that customers feel relaxed, comfortable, point of plant essential oils, so that the health museum is filled with an intoxicating aroma of flowers and plants.

4, promotional methods

1) advertising promotions

Internet promotions: through the writing of soft, press releases, and other forms of local forums, posting, microblogging to promote the store and services, to establish visibility. Auxiliary mass mail (using QQ mail, because QQ use crowd, people wide) for publicity. If the condition is allowed, establish your own health museum website, publish all kinds of information, help customers online to answer questions.

2) personnel door-to-door promotion

Because your customer base is mainly some of the authorities staff white-collar and boss. So in addition to advertising and marketing must be in conjunction with personnel marketing. To establish a relationship with the customer base. For the authorities can go to discuss with the unit can be in the form of welfare card to buy the consumer card. So if this channel sales is the most important, mainly through the relationship with customers, to achieve net marketing

3) regular promotions

Full product sales favorable timing: new product launches promotions, the popular project promotion period, membership development and preferential coupon distribution. Important festival promotions: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebrations. In these festivals, we hold promotional activities to develop members and distribute discount coupons.

4) professional promotions

Often carry out a free school of Chinese medicine health, twice a week or once a week, the location of their own store, invite bosses, leaders, white-collar workers, health over to learn about health and health knowledge. Development of their own customers. One to ten, ten to a hundred, students will be more and more. The effect will be better.

Fourth, the management system

To achieve long-term development, as well as long-term retention of customers to win a good reputation. With our internal management is inseparable. We can even say that internal management is our lifeline. Therefore, the need to establish business management system to achieve better economic efficiency.

1, daily management system, attendance system

2, reward system, health system

3, workflow system, behavior and etiquette system

4, professional operating rules, professional service terms

5, meeting system, training system

6, personnel management

V. Investment Plan

The total investment plan for this project is 10,000 yuan, through 1 year to form the scale and reputation, 2 years to reach profitability, 3-4 years to recover costs.

(a) investment scale

1, area: 200-300 square meters or so

2, layout: front desk guidance hall 1

Chinese medicine professional consultation room, reception room 1

Professional health room: (2 people) 5, (4 people) 2, luxury single room 2, fumigation medicine bathroom 2.

Leisure tea room and product display area 1 room

Women's professional area 2 rooms.

3, personnel:

General Manager: 1 person

Professional health technicians: 5-8 people

Front desk charges administrative late: 2 people

(B) investment costs 1, indoor decoration: 100,000 yuan 2, the purchase of health facilities and equipment, furniture and home appliances: 60,000 yuan 3, advertising and publicity, opening ceremonies, public relations and promotions: 30,000 yuan

(2) investment cost 1, indoor decoration: 100,000 yuan 2, purchase of facilities and equipment, furniture and household appliances: 60,000 yuan 3, advertising, public relations and promotions: 30,000 yuan < /p>

4, housing rent: 30,000-50,000 yuan / year

5, staff wages: an average of 3,000 yuan per person / month 6, health care medical supplies, staff clothing, office supplies, water and electricity networks, etc. 20,000 monthly / yuan. (C) benefit analysis in three phases:

1, built the museum began to operate, the first period for the input period. Need to invest in advertising, publicity, so that the need for Chinese medicine health care and health friends of our special Chinese medicine health museum has a cognitive process, the time is one year.

2, the second period for the non-return period, this period began to have members to join. The museum room began to run normally, but the income and expenditure can only break even at best, this period for one year.

3. The third period is the period of member stabilization and return. This period of stability of the members, and constantly new members to join, loose customers will continue to flow; the benefits of health museums began to rise dramatically. After the fourth year of the annual 30-40% increase in efficiency and profitability.

The specific figures will be directly proportional to the capital invested in the establishment of the museum, site, facilities, not listed here.

Six, the project summary

Chinese medicine is the motherland's treasure, Chinese medicine culture is y rooted in people's minds, the effect of Chinese medicine in people's minds, Chinese medicine technology, practicality, professionalism is recognized by the community, especially her natural environmental protection, non-traumatic, no drugs, side effects embodied in the mysterious effect.

We utilize the celebrity effect of famous schools, famous doctors, through professionalism, technology to improve quality services for people who need and know how to maintain health, to achieve the profitability of the health museum, and then combined with the ** tourist resources of the flow of passengers, to provide a rich source of customers for our health services. Technology to pass the brand, management out of the benefits, ** Chinese medicine characteristics of the health museum project is practicable.