Because of the management's decision-making mistakes, Little Sheep gradually went into decline. At that time, Zhang Gang wanted to improve the image of Little Sheep by increasing the joining fee. But as a result, franchisees are reluctant, and many franchisees' negotiations with Little Sheep have broken down. Then there is the entry of Yum! Brands. People all know that Yum! Brands can be said to be the leader in the catering industry. However, since it entered Little Sheep, it has been interfering with Little Sheep's company marketing, disrupting Little Sheep's market plan.

I believe that many friends will choose to eat hot pot when they go out for dinner, which can satisfy most people's tastes and is very lively. In China, there are many local hot pots, such as Chaoshan beef hot pot, Chongqing Jiugongge hot pot and so on. I don't know if you still remember a hot pot restaurant called Little Sheep.

In p>2112, Haidilao, which was founded by Zhang Yong for eight years, went out of Chengdu, but the actual situation was not good, because there was a competitor in the market, that is, Zhang Gang, an Inner Mongolian, whose "Little Sheep" hot pot spread from the north to Chengdu, which caught Haidilao off guard. At that time, Little Sheep was founded only three years ago, and its daily turnover reached 1.7 million, with 611 stores, far exceeding Haidilao.

In p>2118, Little Sheep became the first hot pot listed company in Hong Kong, but after entering the capital market, it faced a crisis. Zhang Gang just didn't know anything about catering at first, but in 199, Zhang Gang accidentally ate a hot pot without dipping. The smell made him linger, so he bought the hot pot formula. Later, he added the characteristics of Inner Mongolia to improve the formula and solved the formula. He began to borrow money to open Little Sheep. Surprisingly, Little Sheep was overcrowded after three days of opening, and there were still many people waiting in line to eat.

At that time, Little Sheep began to expand rapidly, from north to south, and even went abroad. There were Little Sheep in Los Angeles and Toronto. It was said that Little Sheep could open a new store in three days. Of course, a large part of the reason behind this was that Zhang Ganghui had an eye for talents, poached Sun Xianhong and Lu Wenbing from Mengniu, and took out 5% of the shares, and Lu Wenbing also gave Zhang Steel a return, so that

Because Zhang Gang wants to make Little Sheep into a world chain restaurant like KFC and McDonald's in the United States, he has been going abroad to inspect the market since it went public. Under the management of Yang Yaoqiang, the domestic market suffered losses, so under pressure, Yang Yaoqiang left Little Sheep, and Little Sheep began to decline, and business became worse and worse. At this time, the shares of 3i Group and Pukai were sold to Yum, an American restaurant brand.