1. 1 goal and vision
-To build an efficient, transparent and safe e-commerce trading platform for agricultural products.
-Provide one-stop online purchase experience of agricultural products and support direct docking between farmers and consumers.
-promoting the development of regional agricultural economy and the branding and marketization of agricultural products.
1.2 Platform positioning
-Wholesale retailers, catering enterprises and final consumers of agricultural products at home and abroad.
-Pay attention to the online display and trading of high-quality, characteristic and green agricultural products.
1.3 user demand analysis
-Farmers: improve the convenience of sales and obtain reasonable income.
-Consumers: Get high-quality agricultural products and enjoy convenient shopping experience.
-Merchants: seek diversified product sources and reduce procurement costs.
2. Market analysis
2. 1 industry background research
-analyzing the current supply and demand situation, circulation channels and price fluctuations of agricultural products market.
—— Investigate the successful operation modes of domestic and foreign agricultural products e-commerce platforms.
2.2 competitor analysis
-Evaluate the market share, product features and user reputation of major competitors.
-Analyze the strengths and weaknesses of competitors, and provide basis for differentiation strategy.
2.3 Target customer base analysis
-Divide different customer groups and analyze their demand characteristics and buying behaviors.
-Determine the target users of the main services of the platform.
2.4 SWOT analysis
-Explain the advantages (S), disadvantages (W), opportunities (O) and threats (T) of the platform in the market.
3. Platform planning
3. 1 product strategy
-Determine the types of agricultural products to be provided by the platform, such as fresh fruits and vegetables and livestock products.
-Formulating product quality standards and certification systems.
3.2 Technical architecture
-Choose the appropriate e-commerce platform development framework and services.
-Ensure that the platform has good expansibility, security and stability.
3.3 User experience design
-Design a simple and intuitive user interface.
-Ensure a smooth shopping process and convenient payment methods.
3.4 Marketing strategy
-Develop a brand promotion plan, including online marketing and social media operation.
-Planning user growth strategy and customer loyalty programs.
3.5 Supply chain management
-Building an efficient logistics distribution system.
-Establish a stable supply relationship between farmers and platforms.
3.6 Service and Support
-Establish a customer service team to provide consultation and after-sales support.
-Open multi-channel service access points, such as online customer service and telephone support.
4. Platform development and implementation
4. 1 technology selection
-Determine the technology stack of front-end, back-end, database and server.
-Choose a cloud service provider to ensure data security and high availability.
4.2 System development
-Develop core modules such as user registration, merchandise display, shopping cart and order management.
-Implement payment interface, logistics tracking and user feedback mechanism.
4.3 Testing and Online
-Conduct system tests, including functional tests, performance tests and safety tests.
-Optimize according to test feedback, and then go online.
4.4 Preparation for Operation
-Formulate daily operation procedures, including commodity sales, order processing, customer service, etc.
-Train the operation team to ensure the skilled implementation of the process.
5. Operation promotion
5. 1 Content Marketing
-Making high-quality pictures and descriptions of goods.
-Regularly publish agricultural products knowledge, healthy diet and other related contents.
5.2 Community building
-Establish a user community and encourage evaluation and sharing.
-organize online and offline activities to increase user stickiness.
5.3 Establishment of cooperative partnership
-Establish partnerships with agricultural producers, logistics companies, etc.
-Seek support and certification from the government and industry associations.
5.4 Advertising and Promotion
-Use search engine marketing (SEM), social media advertising and other means to enhance visibility.
-product promotion through KOL and online celebrities.
6. Risk assessment and response
6. 1 Abide by laws and regulations
-Abide by all laws and regulations related to e-commerce and agricultural products trading.
-Formulate strict privacy protection policies and user data protection measures.
6.2 Market Risk Response
-Monitor market trends and adjust products and marketing strategies in time.
-Expand diversified sales channels and reduce dependence on a single market.
6.3 Technical Risk Management
-Establish a data backup and disaster recovery plan.
-Provide continuous safety training and education to technical team.
7. Financial budget and forecast
7. 1 investment budget
-Detailed budget for platform development, operation and marketing.
-Estimate start-up capital and liquidity requirements.
7.2 Revenue forecast
-According to market research, forecast sales revenue and growth curve.
-formulate a reasonable price strategy to attract customers while ensuring profits.
7.3 Cost control
-Optimize supply chain management and reduce the cost of goods procurement and logistics.
-Control operating expenses and improve operating efficiency.
8. Timetable and milestones
8. 1 development progress
-Develop a detailed platform development schedule.
-Set goals and completion dates for each phase.
8.2 Operation preparation schedule
-List all preparatory work and estimated completion time before the platform goes online.
8.3 Promotion Schedule
-Plan the time of promotion activities, including key dates, such as soft start and official operation.
8.4 Important milestones
-Identify the key turning points of the project, such as the number of users reaching a certain scale and the revenue reaching the predetermined target.