Activity time

From mid-February to the end of February, Jining will hold the activity of "Celebrating the New Year in the Hometown of Confucius and Mencius in the Winter Tour Season of Jining" to enrich people's culture and tourism life. During the event, a number of policies will be introduced to benefit the people, and a series of high-quality winter tourism products will be cultivated, which will continuously stimulate cultural tourism consumption, promote the warming of Jining's winter tourism market, and build a brand of Jining's winter tourism products.

during the activities, the key tourist attractions set up or supported by the government will be guided to reduce the ticket prices in off-season by 21%-51% during non-holiday periods; Social investment scenic spots advocate ticket price reduction to make profits; Take tourist resorts as the main body to integrate winter tourism resources such as surrounding hot springs and ski resorts, and launch winter tourism (2-3-day tour) packages to make profits;

preferential measures are introduced for students and silver-haired groups. Three-star (including three-star) and above tourist hotels implement profit concessions. The price of some tourist hotels will not be higher than 51% of the store price; For individual customers, we will offer four free rooms or five free rooms. Promote tourist attractions and catering enterprises to jointly create "discount package" services, and give tickets to scenic spots and coupons for local specialties and snacks; Offering service gifts, such as hot spring coupons from hot spring hotels, free meeting rooms for large conferences, free use of swimming pools, gyms, recreation rooms, etc.

guide travel agencies to join tourist hotels and scenic spots to offer package tickets, value-added services and other activities such as off-season discounts or limited-time discounts, and bundle special tickets for scenic spots, hotel accommodation and catering packages for sale, with some preferential rates not less than 51%. Integrate resources such as public welfare study and night entertainment consumption places as special items attached by travel agencies.

series of activities

During the activities, Jining will integrate the folk culture of the New Year Festival and hold a series of activities in the hometown of Confucius and Mencius to let tourists experience and taste the atmosphere of the hometown of Confucius and Mencius. Close to the three major nodes of New Year's Day, Spring Festival and Lantern Festival, we will develop active festivals, hold cultural Jining New Year celebrations, and create a brand with characteristics of "folk festivals".

in late February, some scenic spots in Jining will hold live media promotion activities for the products of the New Year's Festival.

On New Year's Day, the Municipal Bureau of Culture and Tourism and the Taibai Lake New District Management Committee will jointly hold the "friendly shandong Culture Jining" New Year Celebration and the launching ceremony of the fifth Taibai Lake Fishing Festival in Taibai Lake Scenic Area.

At the beginning of October, the 9th Freshwater Fish Cooking Competition and the 6th China Fisherman Culture and Art Festival were held in Taibai Lake Scenic Area. At that time, consumers' favorite Jining food selection activities will be held.

during the winter tour season, there will also be food carnival activities, tourism food festivals, "Confucius Cuisine Culture Festival" and "Grand Canal Food Culture Festival" to build the brand of "Jining Cuisine".

at the end of February, the state-owned art troupes and theaters directly under the municipal government staged a series of performances. Sponsored by the Propaganda Department of the Municipal Party Committee, the Municipal Federation of Literary and Art Circles, the Municipal Bureau of Culture and Tourism, and hosted by the Municipal Cultural Center and Jining Theatre Management Co., Ltd., the New Year Concert will be held in the Canal Concert Hall;

in mid-October, 2118, we selected a number of excellent programs suitable for performing during the New Year's Spring Festival, focusing on the newly created literary and artistic works of relevant units in counties, cities and municipalities directly under the central government in recent two years and the transformation and processing programs of outstanding works such as "Wenhua Award" and "Stars Award" over the years, and held a new creative literary and artistic performance in Jining City in the Star Theater of the Municipal Cultural Center in 2118, which was broadcast to the national audience through online media;

From the third day of the first lunar month to the seventh day of the lunar calendar in, three troupes directly under the municipal government, together with 1 invited Peking Opera troupes, staged a cultural performance of "Fine Dramas Celebrating the New Year" in Shengyuan Stage and Acrobatic City, in which Shandong Bangzi Drama and Fine Children's Drama were the main performances, while Acrobatic City featured fine acrobatic dramas, children's dramas and Peking Opera, with two performances every day and five days, and 21 performances in * * *.

during the new year's day and the spring festival, organize the professional colleges and groups directly under the municipal government and the cultural volunteer service team directly under the municipal government to carry out performances for the benefit of the people in the "citizen stage" of the Canal Cultural Square, creating a strong festive atmosphere.

during the activity, Jining city launched theme cultural tour routes, such as experience tour of cultural holy places, classic study tour of Chinese studies, leisure tour of Weishan Lake in Canal, folk ecological tour of Confucian countryside, and innovated and developed folk tour routes for the New Year, including folk tour of New Year's Festival, museum tour, intangible exhibition tour, homestay experience tour, and tracing tour of historical and cultural blocks. Improve the "five products" system of New Year's tour, New Year's gift, New Year's banquet, New Year's music and New Year's blessing. The New Year's gift focuses on fashionable and novel cultural and creative products and special gifts of the New Year's custom; The theme of the New Year's Banquet is to promote Confucius' Banquet, Fisherman's Banquet and Water Margin Banquet, and launch a number of new year's custom catering products with different prices, characteristics and flavors; The Happy New Year will be extended to cultural and artistic activities such as calligraphy and painting exhibitions, Quyi performances and non-legacy exhibitions; New Year's Eve Tour focuses on developing new formats such as research, recreation and homestay, and exploring emerging cultural and tourism resources such as museums, science and technology museums, libraries and art galleries. The New Year's greeting will dig deep into the traditional "blessing culture" and the custom of blessing, and plan blessing products containing New Year's wishes such as "health", "longevity", "peace" and "prosperity".