May break through bottlenecks and achieve digital transformation.

The development of the catering industry in the general direction and trend is the same as the historical experience of developed countries, but there are obvious differences between the two:

One is that the current scientific and technological innovations and digital changes have empowered the development of China's food and beverage industry, bringing better development conditions for the chain and scale expansion, which developed countries did not have in the past;

The second is the diversification of Chinese food categories, the complexity of the process far exceeds the degree of Western food, which makes China's catering industry chain, scale development will have more diversified ways and modes.

Currently, the level of digitization against the era of computerization, stores ordering food and even rely on the waiter manual bookkeeping, and then use the calculator into. In this era, fast food, formal dining, as well as casual dining, etc. have appeared in the corresponding breakdown of information technology systems.

Digitalization level against the popularization of information technology era, stores began to popularize the ordering machine or ordering system, as well as a simple scheduling system and store inventory system, but most of each management system is a data silo, there is no formation of an integrated system.

A few suggestions:

01 Management digitization:

"The catering industry will gradually enter into the era of digital management, optimizing management efficiency through information technology, retaining data, and using the data as the basis for operational decision-making, product research and development, supply and procurement, kitchen production, pricing, and development of site selection.

02 Diversification of communication:

The marketing wind mouth of the catering live bandwagon has been opened, and many catering enterprises in previous years have used the Meituan and Dianping platforms as their main marketing platforms, as well as a little ink in the new media platforms, and in 2021, with the advent of the short-video era and the 5G era, the Netflix anchor with the bandwagon or a whirlwind will be whipped up in the catering industry.

Three, the supply chain into the core

Size of the company, the way out is different, the front-end stores to determine the life and death of the back-end supply to determine the strength and weakness. Supply chain capacity has become the core competence of the competition in the food business, and the supply chain platform war is also on the verge of breaking out.

From the aspect of ingredients, we should choose healthier ingredients: seize the origin and integrate global resources. Healthy products is now the pursuit of people, and healthy green ingredients is also the core of the major business needs, healthy ingredients are becoming a key element of brand competition, quality ingredients are being seized in large quantities.

This directly leads to the supply chain has gradually become the core force, this time we need to do: large companies to build, small companies to find. As a catering brand, we are going to pay more attention to the supply chain management ability, integration and change. The supply chain ability of the enterprise will become the core ability, but only large companies have the ability to build their own supply chain, as a small and medium-sized enterprises, we have to seek a good supply chain platform.

Four, to develop a large market, three or four cities into the mainstream

With the development of society, the catering market in the first and second tier cities has become saturated, three or four tier cities to become the main battleground for catering competition. At the same time, Chinese food to the sea, the internationalization of catering brands also ushered in new opportunities. Importantly, with the increase in the number of listed restaurant enterprises, the winter snow of catering IPO is melting.