Expansion:
Gao Zilong, the founder of Yujinfang, believes that the brand pursuit must be long-term. Long-term pursuit can be firm in the beginning, even if the market is ever-changing, will not go with the flow, lost in the consumer frenzy. Long-term pursuit of the same will bring more decision-making needs, in such a growth path of the brand constantly trial and error and adjustment, with the ability to flexibly analyze the market.
Today's nutritional supplements on the market brands abound, each brand has attached many claims to themselves - both the pursuit of satiety meal replacement, but also want to market sugar control anti-aging, some also want to explore the next white skin care ...... But the fact is that young But in fact, young brands rely on hard power and can not realize the food industry's "multi-functionality", the lack of soft power can not support so many advantages. As if the meal replacement powder does not add polysaccharide, the sky is missing a corner of nature's "thickening agent", swallowing the powder sense of aggravation, if there is no ability to allow consumers to consolidate the cognition of the brand's end will not be very good.
The brand accepts its own youth, because it is easier to understand China now - middle-aged and elderly people began to contact the Internet, young people have been able to skillfully access information through a variety of channels. Their judgments and comparisons will be harsher.
Based on this, Yangjinfang has trust in its own strength and sensitivity to the market environment. Its brand pursuit is not only to insist on being a "porter of original healthy ingredients", but also to firmly take the "eat well, drink well" path of easy health exploration.
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