2, the so-called objective classification, that is, based on the overall geographical distribution of the industry or the position of a single store in the retail industry, regardless of the sales situation of the enterprise itself. For example, in terms of regional division, the domestic market can be divided into primary markets represented by cities such as Beijing, Shanghai and Guangzhou, secondary markets represented by cities such as Hangzhou, Suzhou and Qingdao, and other regions are divided into tertiary markets. As for the terminal, according to the size of business area and sales volume, it can be divided into big stores and small stores; It can also be divided into a, b, c and d stores according to the sales arrangement.
3, the so-called subjective classification, that is, based on the sales performance of enterprises in various regions/stores, regardless of the background of any market or terminal. If absolute market sales and relative market share are taken as two latitudes, the sales area of an enterprise can be divided into one type of regional market, two types of regional market A, two types of regional market B and three types of regional market. Similarly, the terminal supermarkets of enterprises are divided in the same way, and the following four types of terminals can be obtained: A store, B store, B store and C and D stores.