The name of the restaurant is directly related to its subsequent operation. Therefore, we believe that a good restaurant name generally has the following characteristics: (1) A simple and clear restaurant name should not be too obscure, it should be easy for all target guests to understand, and it is also convenient for guests to convey restaurant information to others. Simple and clear restaurant names are generally easy to spread among guests. The names of restaurants in Wuhan, such as Hunan and Hubei Love, Prince Xuan, Little Blue Whale, Drunk River Moon and Sunny Days, are simple, but their meanings are profound. The husband and wife used the name of "restaurant" to attract guests. A couple wants to open a small restaurant, which is a common practice and a popular food. In order to impress the people who came or passed by, the couple thought twice and finally named the restaurant "Chao Fu Fu Sui", which was easy to understand and remember, and attracted many followers. (2) Easy-to-remember restaurant names must be very readable and easy for guests to remember, so as to spread. To achieve this, restaurant names must pay attention to the charm and fluency of language, and always consider grasping the spiritual needs of consumers and creating a * * * sound with consumers. For those humorous restaurant names, customers usually unconsciously remember them, such as Donglaishun Restaurant, Bajiang Pot, Chuanfatzi Restaurant and Haoxianglai Western Restaurant. On the contrary, the names of some restaurants make people feel uncomfortable, and their meanings seem pale and powerless, such as "Little Two Black Restaurant" and "Smelly Girl Restaurant". Happy Eating Dictionary makes the guests eat happily. With the popularity of CCTV's ace column Happy Dictionary all over the country, some restaurant owners have begun to consider this name. For example, the owner of a restaurant in Yubei District, Chongqing, used this trump card column to climb up the "relatives" and changed the name of the store to "Happy Eating Code". As a signboard hanging at the door of the store, the four characters are not only similar in shape and arrangement to CCTV's Happy Dictionary, but also advertised a symbolic heart of hearts on the signboard. The boss said that after the signboard was hung, the business was much better than before, and many diners came under the name of "Happy Eating Yard". Climbing' relatives' with CCTV ace column is fast and convenient to spread! "The boss said with a smile. (3) Highlight the selling point The name of the small restaurant should not be vague. Not only should we pay attention to the easy-to-understand and catchy points, but more importantly, we should also highlight the selling points of the restaurant and show its business projects and management style. Therefore, the name of the restaurant must conform to the content, characteristics and style of your business, and you must not do anything casually. For example, a barbecue shop can take the names of restaurants with the word "roast" such as "Mongolian barbecue shop", "Xinjiang barbecue shop" and "king of grassland barbecue" to show that it provides authentic and original products for its guests. The name of the restaurant with "small pot to catch chicken" is full of selling points. In Shandong, it is a famous dish to catch chicken in a pot. The so-called "earth pot" is an earthen stove made of mud paste by rural people, and "Little Catching Chicken" is a little cock. The name of this dish consists of raw materials and cooking methods. In Jinan, Linyi and other places, restaurant owners directly named their restaurants "small pot to catch chicken". In the local area, people can know at a glance what this restaurant does. Obviously, the outstanding selling point of this restaurant is "catching chicken with a pot". (4) Conforming to custom China is vast in territory and rich in resources, and its local conditions and customs are also different. Therefore, when naming a restaurant, you must carefully understand and fully consider the local history, geography and customs, otherwise, your restaurant name will not only stimulate customer demand, but also have some negative effects. Counter-example: pork bun shop where Hui people gather, someone opened a restaurant called Baiweixiang pork fresh bun shop, but the business was deserted, because he didn't know that there were a large number of Hui people living nearby, and Hui people were most afraid to mention the word "pig", which affected the business. Therefore, to choose a good restaurant name, we should carefully weigh the factors of local conditions and customs. Speaking of which, let's take a look at the following positive example: Positive example: "Celebrate the New Year every day" jiaozi store is one of the most famous jiaozi stores in Linyi, Shandong. When its founder opened the first dumpling shop in 1995, he thought that Linyi people in the old society lived in poverty and could only eat jiaozi during the New Year. Now that life is good, jiaozi has become a common occurrence and can be eaten every day. The name of this store is taken from the historical allusions of Linyi, which has a strong local flavor and is easy to evoke memories of local people.