Haidilao 721 model is: 71% is obtained from personal practice; 21% from partners and partners * * *; 11% from classroom learning. This theory tells us that talking more is useless, but doing more is the magic weapon for success.

Haidilao was established in 1994, starting with Sichuan spicy hot pot. Through continuous expansion, it has chain stores in Beijing, Shanghai, Zhengzhou, Xi 'an, Tianjin, Hangzhou, Jianyang and other cities. Now it has become the largest hot pot restaurant brand in China, and enjoys the most praised service reputation in China.

Haidilao always adheres to the concept of "service first, customer first" with thoughtful, thoughtful and high-quality service.

Haidilao is not obsessed with authenticity, but gives priority to service.

Management is an art, and the founder Zhang Yong groped out a set of his own competitive differentiation strategy in a remote Jianyang hotpot restaurant. One day in the early days of opening a hot pot restaurant in Zhang Yong, a familiar local cadre came back from the countryside and went to the store to eat hot pot.

Zhang Yong found that his shoes were dirty, so he arranged for a waiter to wipe them for him. This little move moved the guests. This was the beginning of a free tea break in Haidilao. An elder sister who lived upstairs praised Haidilao's hot sauce when eating hot pot. The next day, Zhang Yong sent it to his house and told her to eat it later. Haidilao would deliver it at any time.

This is the beginning of a series of "perverts" in Haidilao. This differentiated service can only be creatively realized through employees' brains.