Beiguo Shopping Center Co., Ltd. is subordinate to Beiren Group, approved by the State-owned Assets Supervision and Administration Commission of Shijiazhuang Municipal People's Government, and was restructured and changed and established on February 5, 2008, which was formerly known as Shijiazhuang Beiguo Shopping Center. The company was formerly known as Shijiazhuang Beiguo Shopping Center.
Overview of Beiguo Shopping Center Co.
Beiguo Shopping Center Co., Ltd. is mainly engaged in the operation of retail department store, supermarket chain, home appliance chain, catering and entertainment, warehousing and transportation, wholesale and distribution, etc. It currently owns 12 large-scale department stores, 18 large-scale supermarkets of about 10,000 square meters, more than 30 electric appliance chain stores, and more than 40 jewelry specialty stores. The total number of employees is more than 30,000 and the total business area is more than 700,000 square meters.
Subsidiaries: People's Mall Co., Ltd, Hebei Beiguo Advertising Co., Ltd, Baoding Beiguo Mall, Xingtai Beiguo Mall, Beiren International Famous Jewelry Company, Hebei Beiguo Electrical Appliances Trade Co., Ltd and other subsidiaries; as well as Yiyou Department Stores Branch, YiYuan Department Stores Branch, Yidong Department Stores Branch, Station Shopping Malls, Jetta Commerce and Storage and Transportation Branch, Dafu Jewelry Branch and other branches. In 2003, when the national home appliance industry eclipsed from the department store, Beiguo Electrical Appliances bucked the trend and set up the Electrical Appliances Division to start the specialized operation of electrical appliances! Currently has the Beiguo Electrical Appliances head office, the new hundred home appliance city, the first world boutique home appliances, Yiyou home appliances, Jinlin store and other 8 electrical appliances stores, Yuan's, Xingtang, Jinzhou, Qinghe 4 joint venture stores and Baoding, Xingtang, Shibuxian and other out-of-town franchises, the total number of stores more than 30.
Long operating history, excellent pre-sales, sales, after-sales service, so that the Northland appliances in Hebei consumers have established an unparalleled good reputation, and has been steadily Shijiazhuang home appliance market share of more than 60% of the sales. 2009 Beiguo appliances as a regional home appliance in Hebei Province, the leader, became the "National Home Appliances to the Countryside "In 2010, Beiguo Electrical Appliances became the leading enterprise in Hebei Province for home appliances "old for new" activities. Jewelry business is a fast-growing business under Beiguo Company, which has successively acted as the agent of Chow Tai Fook, Lukfook, Beiguo Golden Palace ...... and many other famous brands. Beiguo Jewelry Brand Chain Division to "focus on the spirit of professional quality" to achieve rapid and steady development, as of the beginning of 2011, the total number of stores more than 40, radiation Beijing, Tianjin, Henan Zhengzhou, Luoyang, Hebei Shijiazhuang, Baoding, Tangshan, Handan, Langfang, Cangzhou and other provinces and cities. Beiguo Jewelry Division has become the pioneer of Beiren Group to break into the country!
2011, is the Beiren Group's second decade of the opening year, but also the second year of the establishment of Beiguo shares. At present, Shijiazhuang business is in a big change, big adjustment, but also the key period of Beiren Group's strategic development, Beiguodongshang MALL, Xingtai Beiguodong Mall, Baoding first world shopping plaza and more expansion and upgrading projects will be completed and opened as scheduled. By 2012, Beiren Group will develop 15 large department stores, 30 large supermarket chains, 40 electrical chain stores, 100 jewelry chain stores, and annual sales will exceed 20 billion. In the next three years, Beiren Group's four major business in Shijiazhuang City, market share will be increased to more than 65%, the group's sales target in 2015 is to stride into 50 billion yuan, when it will become a large commercial group with a greater impact on the domestic and listed companies!