syb cake store business plan
Company Description
The company is a company involved in the food and beverage industry, which itself is built around the services of health and leisure, Xutu slowly to build their own brand and share of the market.
The company is involved in a traditional industry, but the company is a traditional industry standing on the basis of the company, constantly seeking new, seeking development, seeking survival. The company will face fierce competition in the industry, but the company will not be a newcomer to the weak position to ask for a share of the pie. Rather, it is a learning and new and successful attitude to occupy a part of the market share, in order to continue to grow.
The company's main business: Chinese, Japanese and Western cakes, various styles and flavors of desserts, snacks, cheese products, as well as freshly squeezed healthy fruit and vegetable drinks, and a variety of tea. The company's products will be adhering to the fresh green, healthy, fashionable concept of continuous innovation, in order to meet the various needs of customers, to achieve a win-win situation.
In addition, the company will take advantage of and promote the e-commerce platform, to create a network of their own sales platform, and the implementation of a specialized door-to-door distribution, to achieve the docking of the brand, to take the mode of dual-line sales, production, sales and service is truly integrated, to maximize the company's value, and to meet the different needs of customers.
The purpose of the company
The company will uphold the concept of green, healthy and fashionable. Do our best to give ourselves a sense of mission, so that customers get full respect and enjoyment at the same time, so that they are recognized.
We will provide a variety of flavors of cakes, snacks, drinks as the fundamental, based on the market, look to the future, service to customers.
Business purpose: green, healthy, fashion. Responsibility gives mission, smile with respect.
The company's goal
The company's products will be favored by the market, compared with the general cake store, our products are aimed at the distribution of the customer base of all ages, from small children to the elderly are loved by a variety of new pastries, drinks and so on.
After the launch of a new product, it will naturally attract a certain number of customers, and then slowly develop all kinds of new products to achieve the new, from less to more, more and more products belonging to the characteristics of the company, to make their own characteristics in this industry.
The company in the position of the customer, will do its best to be responsible for the customer, in order to establish an excellent reputation for the company to establish a better image, in order to achieve the construction of the brand.
Most importantly, the company wants to be profitable. Ideally, a three-year plan, the first year based on the market, the second year of market expansion, the third year to achieve real profitability.
Business items and content
As a service industry, we do not just provide a single product, attentive service, characteristics of the environment is also an important factor in attracting customers. Therefore, our company operates the specialty products, in-store services, and staff services.
Business main products:
Various kinds of Chinese and Western cakes, pastries, desserts, cheese products
In the early stage, we will have ? Cosamil? or 85 Degrees C? to provide us with finished products, by which we will package them, ensure the quality, and improve them, and finally launch our own products.
We will also hire professional bakers to design and improve our own special products, which will become the company's branded items. We will also launch specialized main products during different holidays or different seasons.
Various freshly squeezed healthy fruit and vegetable drinks products
Vegetable juice drinks, will be a variety of product formulas, procurement of the freshest and full of fruits and vegetables, the use of separate juices, stirring the method of uniformity, to achieve the goal as far as possible not to lose any of the original juice and nutritive value of the target, to give the customer the freshest and most nutritious fresh fruits and vegetables drinks.
Sets
The main meal sets especially for today's white-collar workers, such as breakfast, Chinese food, afternoon tea, dinner and late-night snacks. Different time periods with different nutritional packages. Each of the products will be a good value for money.
Elegant and comfortable store environment
The traditional cake store, to attract customers is the store's products, and its own brand value. However, what attracts customers to visit us again is not only our own specialty products, but also the elegant in-store environment. Customers visit our store to enjoy leisure time and pursue a sense of relaxation and coziness. Therefore, the store's decoration should focus on bright colors close to nature, giving people a more relaxed feeling. Such as with the dine-in, fashionable and humanized table and chair arrangement, with the main environment, giving people a relaxed and 'warm feeling. Coupled with some exquisite small furnishings, in the small details on the customer to leave a deep impression.
Relaxed and Relative Clerk Service
No matter what the industry, the customer is the top priority, not to mention the service industry, the customer is God, so high-quality clerk service is also crucial. Shoppers should establish a kind of affinity and tacit understanding of the relationship with customers, in the business process, take the initiative to communicate with customers, so that customers have a sense of intimacy, so that customers have a good sense of the company and shoppers. This is a good way to cultivate a certain number of fixed customers.
We will unify the dress code of the staff, train the staff to have a unified welcome slogan, polite and modest, smile service.
Business Principles
Honesty and trustworthiness principle. Treat consumers with courtesy, do not deceive, friendly and hospitable. In addition to the quality of goods must be done.
Smile service principle. The customer is God, will be a real feeling, to be polite and humble, mutual respect.
Win-win reciprocity principle. On the basis of honesty, to achieve equality and reciprocity between the host and the customer, both to achieve the purpose of our business, but also to satisfy consumers.
Market Analysis
We plan to compete in the food service industry, and we believe that the development trend of this industry will be towards environmental health-oriented, miniaturization, and high quality development.
With the improvement of modern living standards, the pace of life accelerated, in daily life, the demand for a variety of healthy food continues to increase, healthy, green and fashionable food and drink is becoming more and more popular, for the broad market prospects are beyond doubt.
Although the market opportunity in front of us, but it exists in the market competition is also great, this is a very challenging market.
Cake stores, or juice drinks milk tea stores, abound in Jiaxing.
But such as some of the ten years in the Mainland, such as the old cake store, although it has a very good reputation and customer base, its brand is also a long years of accumulation.
And then those who are full of streets are milk tea store, juice store, they are to drink as the main product.
Our competitors also include the high consumption of coffee shops, they are mainly Western-style catering, and high-specification services based on the market, and in the continuous growth of their own consumer groups.
In summary, most of them are a single product type to attract the inherent consumer, the lack of diversification and merger of advantages, and many do not have a green, healthy concept. We will inject our own ideas into this diversified development of the market, actively explore, and strive to update, will be able to play their own advantages to the fullest exquisite. We can take advantage of the market demand, to create their own characteristics, the use of high-quality products, elegant environment, the use of close to the natural services to impress and enlist customers. Creating? The purity and sweetness of nature? , slowly increase awareness, and then apply for brand patents, the implementation of brand franchising, to achieve a chain form. We have our own brand value, recruit more franchisees, the greater the market share.