Planning scheme for the opening of the canteen 1
1. Name of the restaurant: xxx
Description of naming rules: low-key, simple, easy to remember, distinctive (the feature here is not to directly reflect the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the reservation form is "xxx restaurant" or "xxx house"
2. Restaurant flavor: mainly the peasant flavor in eastern Hunan.
3. Estimated restaurant area: 281~351M2
4. Target city: Guangzhou
5. Site selection requirements
1. There must be at least one medium-sized residential area within 1 miles around, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses;
2. If the conditions can't meet point 1, the location needs convenient transportation, and people who have a certain number of private cars and spending power can clearly see the location of the restaurant;
3. The rent can't exceed 61 yuan /M2, and 41 yuan /M2 is, that is, there is an entrance and exit pavement of about 11M2 on the 1 th floor, and the main business area is on the second floor;
4. The restaurant itself needs the ability to park 7~11 family cars, or there is a parking lot not more than 211M nearby.
overall evaluation of site selection, because the novice should not invest too much money, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I hope that I can attract old customers through the flavor characteristics of the restaurant, and I hope that I can make a profit of RMB 1,111/month after three months.
VI. Layout requirements of the restaurant
Inside the hall, 12-15 small tables or small round tables for 4 people, 4 tables for 11 people and 4-5 boxes (4x4M specifications) for 16M2 are required. (But it depends on the layout of the store.)
VII. Opening budget of the restaurant
1. Rent: two for one, calculated at 311M2, 51 yuan is expected per M2, which should be paid at one time, 45,111 yuan; If the area is different, it must not exceed 51,111
2. Decoration design cost: 811 yuan
3. Decoration cost: < P > A. The exterior decoration of the facade can highlight the characteristics, conspicuous, but not exaggerated, and the cost is X yuan;
B, the decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after the decoration, and the cost is X yuan;
C, the kitchen area is 41M2, and the decoration emphasizes sewage and ventilation, and the cost is X yuan;
D, two toilets, 1.5M2 for men's toilets and 1M2 for women's toilets, which require ventilation. There are no special requirements for others, so the decoration is RMB X. To buy materials by yourself, the total cost is estimated to be xx million yuan
4. X expenses: fire control, environmental protection, hygiene license and business license are required, and the cost is estimated to be 61 thousand yuan
5. The cost of purchasing appliances is
A, 3 P air conditioners, 4 small P air conditioners in the box, and * * * Yuan (central air conditioners may also be used);
B, ten ceiling fans or wall fans, * * * 3,111 yuan,
C, two refrigerators, two freezers and a disinfection cabinet, which is RMB 1,111 yuan;
D, kitchen utensils, * * * 45,111 yuan;
E, table and stool, ***5111 yuan;
F, others (please refer to the list), * * * is RMB 2,111,
G, 1 automatic washing machines, RMB 1,111
6, other unpredictable expenses, RMB 2,111
8, description of restaurant decoration style
1, facade decoration requirements are conspicuous, prominent, not exaggerated.
B, dark tiles are used on the wall and the hall, and the self-supporting columns in the hall are mainly dark for decoration purposes. The Tianhua board is not completely decorated, and spotlights are used. The Tianhua board above the spotlights is sprayed in black, and the lighting in the hall is soft, but the lighting on the desktop is bright. (It's just my idea here, which is actually subject to the final design)
3. The decoration of the box is the same as that of the hall
4. There are no other special requirements
9. Staffing
1. Kitchen: ***6 people, 1 chef, 2 deputy chefs, 1 side dishes and vegetables, 1 washing personnel and 1 washing/picking vegetables.
X. Details of operating expenses
1. Property management expenses: no more than 2 yuan/month per square meter, with 311M2*** as 611 yuan/month
2. Sewage charges: 611 yuan/month
3. Water and electricity charges: 4,111 yuan/month for water and electricity and 2,111 yuan/month for fuel.
4. Personnel expenses:
5. Depreciation expenses:
6. Raw materials:
a. Raw materials, ***x yuan/week
7. Other unpredictable expenses: 1111 yuan/month
11. Description of dishes
1.
B, the authentic peasant flavor in eastern Hunan, about 31% of the dishes can't be eaten in ordinary Hunan restaurants.
2. Insist on bringing forth new ones:
a. Continuously introduce new dishes, 2 new dishes per month;
B, change with the season, and change dishes.
3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at an average of 35~61 yuan per person.
generally speaking, with the characteristics of farmers and green health as the selling point, different dishes can get higher prices and obtain higher profits.
XII. Estimation of direct costs
Direct costs mainly include oil, salt, various condiments and raw materials that make up dishes.
1. The cost of special dishes (topping products) shall be controlled at 51%.
2. The cost of mid-range but rare in Hunan restaurants is within 41% of the cost control country.
3. The common cost of mid-range should be controlled within 61%.
4. Low-grade common dishes should be controlled within 31%, mainly vegetables.
reduce the direct finished product on the premise of not changing the quality of dishes.
planning scheme for the opening of the canteen 2
1. Origin of the activity
In order to celebrate the annual Children's Day on June 1st, let the children spend a happy and meaningful holiday and create opportunities for parents to care about their children, Jiangnan Catering Group has carefully prepared delicious children's packages, colorful cultural parties and colorful cakes for the children, and the doors of all restaurants are decorated with colorful balloons. During June 1st, the children are innocent. At that time, various departments in Jiangnan will launch a series of fine dishes and delicacies. Through this activity, Jiangnan's reputation in Taiyuan and Shanxi will be improved, more families will be attracted to spend in various departments in Jiangnan, and parents and children will come to Jiangnan to share delicious food and experience happiness.
Second, the activity time:
May 28th-June 1th
Third, the theme of the activity:
Happy childhood, wonderful and infinite-Jiangnan Art Children's Day
Fourth, the content of the activity
At that time, the ministries in Jiangnan will give the children and friends who participated in the activity a surprise, a happiness and an unforgettable memory by planning the theme activities.
(1) Program design of "Happy Childhood is Wonderful" Art Children's Day party in the hotel:
All children who order the children's package in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competitions should be signed up in advance), and all the winning children will be given gifts.
1. Children's Song Singing Competition: The repertoire consists of 21 children's songs in the background music. One, three and the hotel will be held at the same time, and each department will determine the number of children's entries according to the situation.
2. children dance performance: provided by Oriental Jiayi Performance Company, only staged in the middle of the hotel party, which is implemented by Xu Dingming.
3. Children's Painting and Calligraphy Competition: All children who come to the store in advance to book children's packages can sign up for the painting and calligraphy competition. All the guests at the party are judges, and the top six will take a group photo at the hotel as a souvenir and present prizes.
4. Interesting riddle guessing: * * * There are 111 riddles, one part, two parts and the hotel at the same time, and the hotel party will be arranged at random, and the host will be responsible.
5. Jiangnan Children's Song Recitation Competition: It will be held simultaneously in Part One, Part Two and Grand Hotel.
(Babies on June 1st are so blessed, and Jiangnan catering is expressive)
Welcome to June 1st, smiling, mom loves her little baby
Come to Jiangnan, get together and have a family fun on June 1st
Eat a big meal, play games, and baby should love mommy
Riddle riddles, and get a prize. Jiangnan will give you an expression.
Sing children's songs, dance and take a group photo.
Take a walk east. Everyone is happy when visiting the west.
Fill the tea, and serve the dishes to Qiao Auntie.
As long as the baby is happy, Auntie is tired, there is no problem.
Come to the party in Jiangnan on June 1, and the number of food and play comes first!
(2) Linkage promotion:
During Activity 1, from May 28th to June 1th, anyone who booked the children's music package in Jiangnan Department I, II and III will be given a free ticket to the children's art evening with the theme of "Happy Childhood";
activity 2. during the activity from may 28th to June 1th, anyone who comes to eat in Jiangnan stores during June 1st will be given a free balloon.
(3) On-site decoration of the hotel party:
1. Stage design: The background cloth with the theme of "Happy childhood is wonderful" is decorated with pink gauze and balloons printed with June 1st greetings, highlighting the childlike and competitive atmosphere.
2. Layout in the banquet hall: decorated with balloons and decorated with colored paper flowers.
3. Other decorations: Post the collected children's pictures on the acoustics and glass in the banquet hall as an exhibition.
V. Activity promotion:
1. Background music: Play children's favorite songs in the hotel lobby and private rooms, such as (Little Swallow) (Reading Lang) (Singing and smiling) (Good dad, Bad Dad) (Red Star Song) (Happy Festival) (Two little stars) (Let's make a splash) (Children in the mountains) (Young Pioneers) (Happy birthday) (Only mothers are good in the world) (Frog haha) (I love Tiananmen Square in Beijing) (How happy we are) (Whenever I walk past the teacher's window) (Edelweiss) (Waipoqiao) (Looking for a bun.
2. Hall decoration: Part I, Part III, and Hotel use balloons to decorate colorful doors to create a lively atmosphere on June 1st.
3. Media promotion: Shanxi Provincial Communications Station, Taiyuan Communications Station, Shanxi Daily (Economic News) and Life Morning News.
4. Visual publicity: On May 28th (three days in advance), the stores began to publicize, mainly by banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction to new and old customers and other forms, so as to achieve the best effect.
VI. Package design: The package design of this activity is mainly based on nutrition, mainly in the form of sales package in the banquet hall of the hotel. There are six packages, 46 of which are * * *.
the "Happy Childhood" nutrition package is 288 yuan (A for three people), and 15 sets are 4,321 yuan;
"golden times" nutrition package is 388 yuan (B for four people), and 16 sets are 6218 yuan;
The nutrition package of "Looking for a Dragon" is 488 yuan (C for four people), and 15 sets are 7321 yuan;
the estimated income of this activity is: 17848 yuan.
VII. Effect evaluation and prediction
1. Stimulate household consumption in the south of the Yangtze River and increase the turnover of scattered tables and private rooms.
2. Differentiated marketing was carried out in many hotels, and healthy and educational dishes were first introduced, and the marketing concept was ahead of the trend.
3. The activity has the selling point of attracting children, so as to drive parents to spend money in Jiangnan and improve their competitiveness in the same industry.
4. The activity has continuous and lasting influence, which can be continued and expanded in summer vacation and winter vacation, forming a unique promotional brand in Jiangnan.
dining hall opening activity planning scheme 3
1. Activity background
Valentine's Day is coming on February 4th. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has always been to send roses and chocolates to set up a venue to convey the message of this program to consumers.
according to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the General Office's review.
II. Theme of the event
Pink Tour of xxxx in Dongguan Villa
Roses, Pink and Tales
III. Time of the event
February 4th
Venue
Main venue: Lijun Club Hall
Secondary venue: guest room sauna
V. Method of the event.
2. Set up a "lover's message board" for lovers to write their love words on.
3. Distinguish the identity between singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couples Touch" activity held in the lobby.
4. Set up a "pink couple suite" in the guest room and sauna room, which is cleverly arranged and presented with roses, chocolate, champagne and double breakfast.
5. Sprinkle the bar to launch the information about the lovers' chicken tails.
VI. Atmosphere creation:
Nightclub:
1. The gate is tied with pine branches, flowers and pink snow gauze into a heart-shaped arch.
2. The activity theme is indicated on the cross beam of the entrance door.
3. Set up a 4x2m "Couple Message Board" on the glass wall on the second floor.
4. The hall is decorated with pink snow gauze, roses and pink balloons.
guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
VII. Advertising method:
1. Flyer: 11111 copies, distributed by yourself.
2. Information release: 3,111 yuan.
3. Internal