Second, products with high knowledge content. Generally speaking, products with high knowledge content are easy to succeed in online sales. For example, psychological counseling, consultants and other consultants are particularly important.
The third is to innovate unique new products. Make use of the universality and convenience of network communication to show new products with unique creativity to more people more actively. Fully meet those customers with unique tastes and special needs.
Fourth, products with collectible value.
Fifth, intangible products such as services. Such products include: hotel reservation, flower reservation, performance ticket reservation, travel route selection, savings business, e-ticket reservation and various consulting services. With the help of the network, this service is more convenient, efficient and humanized.
Sixth, general daily consumer goods. For example, some products used for daily eating, drinking, housing and transportation.
In fact, most products can be sold online. For example, we can use the network to expand brand promotion, improve brand awareness and build brand loyalty. In a narrow sense, network marketing products have their scope of application, but if network marketing is regarded as a part of the whole marketing system, it can play a huge role in most products and services, because it can promote the good operation of the whole marketing system.
Not suitable: the product not only has quantity and price attributes, but also has many other attributes such as pre-sales guidance, after-sales service, inspection, assembly and debugging. The number and complexity of the attributes of a product or service also determine whether it is suitable for online sales, such as translation services in service industry. Simple translation service can be carried out through the transmission of electronic texts between translators and customers through the Internet, and it is easy to realize online translation service. Another kind of medical consultation service is not suitable for online development because it requires more face-to-face communication between people.