The hotel is about to celebrate its anniversary. In the face of fierce competition and changeable catering market, how should the hotel plan the celebration? The following is the plan of hotel anniversary planning activities that I have compiled for reference only. 1
October 21th, 21xx is the fifth anniversary of the opening ceremony of our hotel. In the five years since the opening of our hotel, with the concerted efforts of us, all the staff have forged ahead in unity, and their achievements have been increasing day by day, which has won the praise of many city and county leaders, making Manganese Capital Hotel a bright pearl in Xiushan!
1. Theme of the event:
Warmly congratulate the fifth anniversary of the opening of Mengdu Hotel, the triple celebration of Christmas and New Year's Day, the charm of Mengdu, the infinite excitement, gratitude and feedback, and the friendship between the host and the guest.
II. Purpose of the event
On the occasion of the fifth anniversary celebration of our hotel's opening, that is, the Christmas Day on February 24th and the New Year's Day on October 1th, with the help of the triple celebration of the fifth anniversary celebration and Christmas Day and New Year's Day, we will expand the hotel's popularity, establish the hotel's image to the outside world, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Manganese Capital Hotel in Xiushan area, stabilize and consolidate old customers, conduct emotional marketing and cultivate customer loyalty.
Third, the activity requirements
1. The festive scene layout sets off a relaxed, cheerful and lively atmosphere. Focus on the grand, generous, simple and festive atmosphere.
2. Hotel and meeting place will be arranged in close connection with the triple celebrations of store celebration, Christmas and New Year's Day.
IV. Contents of activities
1. Invite guests from Brother Group, major hotel customers, old customers and cooperative units to participate in this anniversary celebration.
2. The art designer of the marketing department is responsible for the whole process of taking photos, marketing customers, new and old customers, guests from various brother groups and sponsors.
3. Layout of the hotel's internal and external environment.
4. The fifth anniversary celebration of the hotel will be held in the multi-function hall of the hotel.
5. Each department of the hotel organizes its own programs (4 in Marketing Department, 1 in Human Resources Department, 1 in Finance Department, 2 in Leading Group, 1 in Engineering Department, 2 in Front Office Department, 3 in Catering Department, 2 in Housekeeping Department), networking programs of brotherly units, interactive networking programs between guests and hosts, interspersed with celebration gratitude and feedback lottery activities and on-site evaluation and award activities.
6. Hotel theatrical performances.
7. Hotel leaders and department managers are on-site judges (specific personnel are designated by the Human Resources Department).
8. On-site awarding guests (hotel leaders).
9. Award-winning essay speech (I'm from Manganese Capital), evaluation of three grade prizes and first prize (cash 311 yuan for the prize, cash 211 yuan for the second prize and cash 111 yuan for the third prize).
11. There are 1 grand prizes (cash 611 yuan), 1 first prizes (cash 411 yuan), 2 second prizes (cash 211 yuan), and 3 third prizes (cash 111 yuan each).
11. 51 yuan will be awarded for each prize who participates in the prize-winning essay speech (limited to the top 11 applicants).
12. On-site lucky draw for guests (prizes can be food and beverage vouchers, guest room vouchers, recreation department vouchers, Christmas celebration mascot gifts, etc., with 1 grand prizes, 1 first prizes, 1 food and beverage vouchers in 211 yuan, 2 second prizes, 3 recreational vouchers in 98 yuan, and 1 new year gift in each prize).
13. When the hotel judges the outstanding departments, teams, employees and managers, the awards can be given by the leaders of Manganese Capital on the spot at the celebration activities (the specific prizes will be awarded according to the bonus system of the hotel), and this can also be done at the end of the year's summary meeting and decided by the leaders.
V. Layout of the hotel's internal and external environment
Contents of electronic display screen:
1. Warm congratulations on the fifth anniversary of the opening of Mangdu Hotel! Celebration, Christmas and New Year's Day are triple celebrations!
2. "Thank you for five years in Manganese City" is the prelude to the promotion month. Please come!
3. Mengdu Hotel sincerely thanks friends from all walks of life for their support and love!
VI. Layout of the venue
1. If the celebration is held at Christmas, the hotel lobby will be decorated with Christmas trees, various Christmas-like maps and ribbons.
2. Balloon colored doors are placed at the entrance of the multi-function hall.
VII. Activity arrangement (activity flow of the celebration party)
1. Launch ceremony of the celebration from 18: 11 to 18: 31 on February 24th. (leaders speak, guest representatives speak)
2, cultural performances from 18: 31 to 22: 11, on-site awards, etc. (See the detailed program list for the specific process)
3. At 22: 11, all the management personnel will send the guests out of the store after the party.
VIII. Budget
1. The existing cash reward in the planning is 2,811 yuan.
2. Excellent managers, employees and teams of the hotel are rewarded. (according to the hotel reward system, this can be done at the work summary meeting at the end of the year)
3. Various small gifts, Christmas celebration mascots and other gifts 511 yuan.
4. Guests will draw a lottery on the spot. (Free standard room is 228 yuan per night, vouchers for 551 yuan, and three anniversary gifts)
5. 511 yuan will be arranged in the store and the venue.
the total cost is about 6111 yuan.
9. Advertising
1. Make a simple leaflet. (internal formulation)
2. The marketing department issues invitations. (loyal customers, sponsors, friendship units, etc.)
3. Welcome water signs are put in the lobby.
4. LED display. Planning scheme of hotel anniversary celebration 2
Background
Huahai Hotel in Maoming City is one of the large hotels in Maoming City, which was wholly-owned by Maoming Huahai Real Estate Development Co., Ltd., and passed the evaluation of National Tourism Administration in 21xx, and officially became a national four-tourist hotel. Mainly catering industry, tourism and so on. October 28th, 21xx is the fifth anniversary of the opening ceremony of Huahai Hotel.
Looking forward to the future, relying on the strong brand effect, the hotel will actively develop related industries, implement the chain management strategy, and strive to build an excellent brand of China ethnic hotel industry.
1. Theme of the event
Charming Huahai, Wonderful and Unlimited
2. Purpose of the event
1. Promote Huahai Hotel, build momentum, establish brand and shape image.
2. Improve economic value and social value and increase its popularity and influence.
3. To gather popularity for Huahai Hotel, use effective and powerful publicity offensive to form a strong publicity focus and a public relations system in the eyes of the media.
4. On the occasion of the fifth anniversary of the opening of Huahai Hotel, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Huahai Hotel, stabilize and consolidate old customers, conduct emotional marketing and cultivate customer loyalty.
Third, the activity requires
festive' on-site layout, which sets off a relaxed, cheerful and lively atmosphere as a whole. Focus on the grand, generous and festive atmosphere.
4. Pre-event publicity
1. Media selection: Urban Evening News magazine, taxi media, bus body advertisement and bus stop advertisement.
2. Role of the media: Invite all media to make all-round reports on Huahai Hotel, and cooperate with outdoor advertisements to enhance the visibility of the hotel and let more people know about Huahai Hotel.
3. Implementation plan of media promotion:
(1) On the day of the event, please put the main media "Urban Evening News" magazine in a conspicuous position, report the whole event, dig deep into its potential news value, and report continuously afterwards, so that Huahai Hotel will become the focus of public discussion.
(2) Use vivid advertising pictures on bus bodies, bus billboards and taxi advertisements to announce the festive atmosphere of hotel activities and brand communication to the public. The advertisements highlight the momentum and fashion elements. The billboards at bus stops should be selected in busy areas (such as railway stations, pedestrian streets, etc., crowded with people) to reflect the characteristics, style and culture of the hotel.
4. VIPs' invitations and gifts
(1) Invitation letters, telephone invitations, newspaper advertisements, etc. The invitations must be sent three days before the anniversary celebration, and implemented by telephone one day in advance.
(2) Gifts should have hotel characteristics, commemorative value, noble taste, beautiful appearance and practical value. (e.g. lighters with hotel names printed on them, mobile phone bags, etc.)
(3) Required materials: leaders' speeches, hotel promotional materials, host's speeches, and specific implementation of activities.
V. Main contents of the event
1. Invite guests from Brother Group, major hotel customers, old customers and cooperative units to participate in the anniversary celebration.
2. Contact local TV stations to report and invite hotels in the same industry to celebrate.
3. Layout of the hotel's internal and external environment.
4. The 5th anniversary celebration of the hotel will be held in front of the hotel. (ribbon-cutting, leader's speech, general manager's thank-you speech)
5. Review the photos and activities of the fifth anniversary hotel. (various promotions, flag-raising ceremony, anniversary party of the hotel, etc.) 6. Cultural performances of the hotel
6. Layout of the hotel's internal and external environment
(1) Layout in front of the main entrance.
1. Put a red carpet in front of the main entrance.
2. Put a formal podium in front of the main entrance, and put flowers on the podium.
3. plant colorful flags around the parking lot.
4. A 12m colored arch is placed at the entrance.
5. Two hydrogen balloons are placed on both sides of the hotel entrance, and two hydrogen balloons are placed in the open space at the entrance in front of the building.
(2) Layout in the lobby
1. Two flower baskets are placed on the reception desk in the lobby.
2. Spread a red carpet from the lobby entrance to the elevator entrance.
3. Plants are placed on both sides of the elevator entrance.
4. Prepare 6 flower baskets and place them at the door to fill the vacancy.
5. The interior of the hotel is decorated with golden flashing lights and decorated with colorful balloons to highlight the festive atmosphere.
VII. Activity arrangement
(I) Ribbon cutting process
(II) Specific arrangement
1. Reception planning and preparation period
(1) Program collection: The program group is responsible for adopting the programs coordinated and determined by the etiquette company to determine two presenters.
(2) Pre-publicity: the planning service department is responsible;
(3) stage determination: the planning service department is responsible for organizing and arranging according to the stage requirements.
(4) Goods purchase and venue determination: The logistics team is responsible for it, and it must be completed the day before the reception.
(5) determine the list of people attending the reception: the logistics team is responsible for making the list one week before the reception.
2. venue: banquet hall on the third floor of the hotel.
3, reception process
(1) 19: 11-19: 31, guests enter the venue and sign in;
(2) The host announces the start of the ceremony at 21: 11;
(3) Speech by the general manager and guests from 21: 35 to 21: 41;
(4) 21: 45-21: 15, wonderful cultural performances, lottery;
(5) Free dance time from 21: 15 to 23: 11.
4. Specific arrangement of the program
(1) Background music will be played at 19: 11, and all the hostesses, staff and articles will be in place.
(2) At 19: 31, the hostess guided the guests to their seats.
(3) At 21: 11, the host announced the ceremony and introduced the leaders, guests and news media.
(4) The first program is at 21: 31. (Opening Dance)
(5) Speech by the General Manager at 21: 35.
(6) Speech by guest representatives at 21: 41.
(7) The second program is at 21: 45. (Singing)
(8) A review of the five-year history of Huahai Hotel will be shown at 21: 51. (Special person tells the story, projector plays photos and short films)
(9) Third program at 21: 11. (Dance)
(11) Game at 21: 15. (live lottery)
(11) Free dance at 21: 15.
(12) The party will end at 23: 11.
5. Alternative programs
(1) Welcome music (entrance music): Radsky March, Welcome Song and Farewell March.
(2) Opening music: A Good Start, Happy Birthday and Cannon in D Major.
(3) Lottery music: Ode to Joy.
(4) Free dance music: Jasmine, Moon Reflected in Two Springs, Melody in the Rain, Flowers and Teenagers.
(5) Exit music: Going Home and Ode to Joy are cheerful and relaxed, creating an atmosphere of goodbye and blessing.
6. Post-reception work
(1) Each shuttle bus sees off important personnel.
(2) pack things and summarize them.
(3) Arrange and summarize the meeting records.
(4) Organizing photos and videos.
VIII. Various departments assist in the work
(1) Planning service department
1. Responsible for the design of outdoor giant, tickets, elevators, water tags, hotel websites and SMS platforms.
2. Be responsible for designing and making invitations from all customers.
3. Banner content of the banquet hall: "Celebration Reception of the 5th Anniversary of Huahai Hotel".
4. Design stage background: "Huahai Hotel's 5th Anniversary Celebration Reception".
5. revolving door banner: "Warm congratulations on the fifth anniversary of Huahai Hotel".
6. Garage layout in front of the hotel: an arch and four floating balloons.
7. Eight banners are placed directly above the hotel gate. (It can be used as an advertisement to congratulate the company)
8. The word "He" is hung above the multi-function hall door.
9. Be responsible for shooting the dance scene.
11, responsible for temporary layout and other work on site.
(II) Administration and Personnel Department
1. Responsible for organizing and coordinating the distribution of human resources on the day of the dance.
2. Organize the staff of the customer service team to do the interactive work at the dance site.
3. Make sure the list of attendees on the anniversary of the hotel in advance.
(3) Food and Beverage Department
1. Invite the heads of tourism agencies and VIP customers of the hotel. (Make the list three days in advance);
2. Responsible for the food and drinks at the reception;
3. Decorate the scene in the form of a cocktail party;
4. Be responsible for reception and service at the reception site.
(4) Security Department
1. Ensure the safety of the whole activity.