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Evaluation criteria of tourist attractions
National aaaaa tourist area

5. 1. 1 tourist flow

A) good accessibility. Perfect transportation facilities, convenient access. Or there is a first-class highway or a high-grade waterway, and the route can be direct;

Or vehicles with special driving routes.

B) There is a special parking lot or ship dock that is in harmony with the landscape environment. Perfect management, reasonable layout, capacity can fully meet the requirements of tourist reception. The site is flat and solid, beautiful and green, or the water is smooth and clean. The logo is standard, eye-catching and beautiful.

C) The tour route or waterway layout in the area is reasonable and smooth, with a high degree of connection with the viewing content and a strong sense of excitement. The pavement features are outstanding, or the waterway water body is clear.

D) Clean energy vehicles should be used in this area.

5. 1.2 Tourism

A) The visitor center has reasonable site selection, appropriate scale, complete facilities and complete functions. The consulting service personnel are well equipped, skilled and enthusiastic.

B) Various guiding signs (including tour guide panorama, tour guide map, signs, landscape introduction boards, etc.). ) has outstanding modeling characteristics, a strong sense of art and culture, and can set off the overall environment. Set up signs and landscape introduction boards reasonably.

C) Public information materials (such as research works, popular science books, comprehensive picture books, audio-visual products, guide maps and guide materials, etc.). ) outstanding features, complete varieties, rich content, beautiful words, exquisite production and timely update.

D) Tour guides (interpreters) should hold relevant certificates, and the number and language can meet the needs of tourists. The standard rate of Putonghua 100%. Tour guides (commentators) should have a college education or above, of which not less than 30% have a bachelor degree or above.

E) The tour guide's explanation is scientific, accurate and literary. The tour guide service is targeted and personalized, and the service quality meets the requirements of 4.5.3 and Chapter 5 in GB/T15971-1995.

F) The graphic symbols of public information are set reasonably, beautifully designed, with outstanding features, rich in artistic sense and cultural atmosphere, and conform to the provisions of GB/T1001.1.

G) The rest facilities for tourists are reasonable in layout, sufficient in quantity, beautifully designed, distinctive in features and full of artistic and cultural atmosphere.

5. 1.3 Travel safety

A) Seriously implement the safety laws and regulations formulated and promulgated by public security, transportation, labor, quality supervision, tourism and other relevant departments, establish and improve the safety system, and fully implement the work.

B) Fire fighting, anti-theft and rescue equipment shall be complete, intact and effective, and transportation, electromechanical, sightseeing and entertainment equipment shall be in good condition, operating normally and without potential safety hazards. Amusement parks should meet the safety and service standards stipulated in GB/T 16767. Danger zone signs are obvious, protective facilities are complete and effective, and special areas are guarded by special personnel.

C) Establish an emergency rescue mechanism, set up an infirmary and be equipped with full-time medical personnel. There should be an emergency response plan with strong emergency response capability, timely and appropriate accident handling and accurate and complete documentation.

5. 1.4 Hygiene

A) The environment shall be clean and tidy, free from sewage and dirt, disorderly construction, heaping and misplacing, buildings and various facilities and equipment shall be free from peeling and dirt, and the air shall be fresh and free from peculiar smell.

B) All kinds of places meet the requirements of GB 9664, catering places meet the requirements of GB 16 153, and swimming places meet the requirements of GB 9667.

C) The layout of public toilets is reasonable, the number can meet the needs, the signs are eye-catching and beautiful, and the architectural modeling is landscape. All toilets are kept intact or use waterless ecological toilets. Toilets are served by special personnel, and sanitary ware is clean, free from dirt and blockage. The room is clean and tidy, with a cultural atmosphere.

D) The garbage bins shall have reasonable layout, clear marks, beautiful and unique shapes and be in harmony with the environment. Garbage bins are classified and placed, and the garbage is cleaned in time, and Nissan Nissin.

E) The food hygiene conforms to the national regulations, the catering service is equipped with disinfection facilities, and disposable tableware that causes environmental pollution is not used.

5. 1.5 post and telecommunications services

A) Providing postal services and postal commemorative services.

B) Communication facilities shall be arranged reasonably. There are public telephones at entrances and exits and places where tourists gather.

With international and domestic direct dial function.

C) The telephone booth is in harmony with the environment, and the signs are beautiful and eye-catching.

D) Convenient communication, smooth lines, friendly service and reasonable charges.

E) can receive cell phone signals.

5. 1.6 Travel shopping

A) The layout of shopping places should be reasonable, and the architectural shapes, colors and materials should be distinctive and in harmony with the environment.

B) Centralized management shall be carried out for shopping places, and the environment shall be clean and orderly, and there shall be no chasing and buying.

C) Have unified management measures and means for commodity employees.

D) There are many kinds of tourist commodities, and the characteristics of this region and this tourist area are outstanding.

5. 1.7 management

A) The management system is sound and the operation mechanism is effective.

B) The management systems of tourism quality, tourism safety and tourism statistics are sound and effective, with effective implementation measures, regular supervision and inspection, and complete written records and summaries.

C) The management personnel are reasonably equipped, and all middle and senior management personnel have college education or above.

D) Have a unique product image, good quality image, bright visual image and civilized employee image; Be able to establish your own brand logo and use it appropriately.

E) There is a formally approved tourism master plan, and the development and construction projects meet the planning requirements.

F) Clear training institutions and systems, and implementation of personnel and funds; Business training is comprehensive and effective, and the qualified rate of on-the-job personnel training reaches 100%.

G) The complaint system is sound, the personnel are implemented, the equipment is dedicated, the complaint is handled in a timely and proper manner, and the records are complete.

H) Providing travel tools and articles for specific groups (old people, children, disabled people, etc.). ) and provide necessary special services.

5. 1.8 Resources and environmental protection

A) the air quality reaches the first-class standard of GB 3095- 1996.

B) the noise quality reaches the first-class standard of GB 3096- 1993.

C) the environmental quality of surface water meets the requirements of GB 3838.

D) Sewage discharge shall meet the requirements of GB 8978.

E) Natural landscapes and cultural relics and historic sites are protected by scientific means and advanced measures, which can effectively prevent natural and man-made destruction and maintain the authenticity and integrity of natural landscapes and cultural relics and historic sites.

F) Scientifically manage the tourist capacity.

G) The building layout is reasonable, and the number, height, color and shape of building objects are in harmony with the landscape. The main building style of the entrance and exit is outstanding, which sets off the landscape and environment. The surrounding buildings are in harmony with the landscape style, or there is a certain buffer zone.

H) Good environmental atmosphere. The green coverage rate is high, the plants and landscapes are reasonably configured, and the landscape and environmental beautification measures are diverse and effective.

1) All facilities and equipment in the area meet the requirements of national environmental protection: it will not cause environmental pollution and other public hazards, and will not damage tourism resources and the atmosphere.

5. 1.9 Attractiveness of tourism resources

A) the value of sightseeing and entertainment is extremely high.

B) It has extremely high historical value, cultural value and scientific value at the same time, or one of its values has world significance.

C) There are a large number of precious species, or the landscape is extremely strange, or there are world-class resource entities.

D) The volume of resource entities is huge, or there are many types of resources, or the density of resource entities is excellent.

E) The resource entity is intact and maintains its original form and structure.

5. 1. 10 Market attraction

A) world-famous.

B) the reputation is extremely high.

C) The market is very hot.

D) The theme is distinct, with outstanding features and strong originality.

5. 1. 1 1 received more than 600,000 domestic and foreign tourists, including more than 50,000 overseas tourists.

5. 1. 12 The satisfaction rate of tourist sampling survey is very high.

National AAAA scenic spot

5.2. 1 tourist traffic

A) human nature is good. Perfect transportation facilities, convenient access. Or there are first-class roads or high-grade waterways or direct routes;

Or vehicles with special driving routes.

B) There is a special parking lot or ship dock that is in harmony with the landscape environment. And the management is perfect, the layout is reasonable, and the capacity can meet the requirements of tourist reception. The site is flat and solid or the water is clear. The logo is standard and eye-catching.

C) The tour (tour) route or waterway in the area is arranged reasonably and smoothly, and the viewing area is large. The road surface has characteristics, or the water quality of the waterway is good.

D) Use low-emission vehicles or encourage the use of clean energy vehicles in this area.

visit

A) The visitor center has reasonable site selection, appropriate scale, complete facilities and perfect functions. The consulting service personnel are well equipped, skilled and enthusiastic.

B) Various guiding signs (including tour guide panorama, tour guide map, signs, landscape introduction boards, etc.). ) has a distinctive shape and is in harmony with the landscape environment. Set up signs and landscape introduction boards reasonably.

C) Public information materials (such as research works, popular science books, comprehensive picture books, audio-visual products, guide maps and guide materials, etc.). ) outstanding features, complete varieties, rich content, excellent production and timely update.

D) Tour guides (interpreters) should be certified, and the number and language can meet the needs of tourists. The standard rate of Putonghua is 100%. Tour guides (commentators) should have a high school education or above, of which college education or above is not less than 40%.

E) The guide's words are scientific, accurate and vivid. The quality of tour guide service meets the requirements of chapter 5, 4.5.3 of GB/T15971KLOC-0/995.

F) The graphic symbols of public information shall be set reasonably, with beautiful design, characteristics and artistry, and conform to the provisions of GB/GB/T 1000 1. 1+0.

G) tourist rest facilities are reasonable in layout, sufficient in quantity, beautiful in design, distinctive in features and artistic.

Travel safety

A) Seriously implement the relevant safety laws and regulations formulated and promulgated by public security, transportation, labor, quality supervision, tourism and other relevant departments, establish and improve the safety system, and fully implement the work.

B) The fire fighting, anti-theft and rescue equipment are complete, intact and effective, and the transportation, electromechanical, sightseeing and entertainment equipment are in good condition, operating normally and without potential safety hazards. The amusement park meets the safety and service standards stipulated in GB/T 16767 (national standard). Danger zone signs are obvious, protective facilities are complete and effective, and there are special personnel to guard during peak hours.

C) Establish an emergency rescue mechanism, set up an infirmary and equip it with medical personnel. There is also an emergency plan, which has strong emergency handling ability, timely and appropriate accident handling, and accurate and complete file records.

5.2.4 Hygiene

A) The environment shall be clean and tidy, free from sewage and dirt, and free from disorderly construction, heaping and misplacing; Buildings and facilities are free from peeling and dirt, and the air is fresh and tasteless.

B) All kinds of places meet the requirements of GB 9664, catering places meet the requirements of GB 16 153, and swimming places meet the requirements of GB 9667.

C) The layout of public toilets is reasonable, the number can meet the needs, the signs are eye-catching and beautiful, and the architectural modeling is in harmony with the landscape environment. All toilets are equipped with flushing, combined flushing and ventilation equipment, and are kept in good condition or use waterless ecological toilets. The toilet management is perfect, the sanitary ware is clean, free of dirt and blockage. The room is neat.

D) The garbage bins shall be arranged reasonably, clearly marked, the quantity shall meet the needs, the shape shall be beautiful, and they shall be in harmony with the environment. Garbage is collected by classification, cleaned in time, and removed every day.

E) The food hygiene conforms to the national regulations, the catering service is equipped with disinfection facilities, and disposable tableware that causes environmental pollution is not used.

Postal and telecommunications services

A) Providing postal services and postal commemorative services.

B) Communication facilities shall be arranged reasonably. There are public telephones at entrances and exits and places where tourists gather.

With international and domestic direct dial function.

C) The telephone booth is in harmony with the environment, and the signs are beautiful and eye-catching.

D) Convenient communication, smooth lines, friendly service and reasonable charges.

E) can receive cell phone signals.

5.2.6 Travel shopping

A) The layout of shopping places is reasonable, with distinctive architectural shapes, colors and materials, which are in harmony with the environment.

B) Centralized management of shopping places, clean environment, good order, put an end to the phenomenon of chasing and selling.

C) Have unified management measures and means for commodity employees.

D) There are many kinds of tourist commodities with local characteristics.

manage

A) The management system is sound and the operation mechanism is effective.

B) The management systems for tourism quality, tourism safety and tourism statistics are sound and effective, with effective measures, regular supervision and inspection, and complete written records and summaries.

C) The management personnel shall be reasonably equipped, and the senior management personnel shall have college education or above.

D) Have a unique product image, good quality image, distinct visual image and civilized employee image, establish its own brand logo and use it comprehensively and appropriately.

E) There is a formally approved tourism master plan, and the development and construction projects meet the planning requirements.

F) The training institutions and systems are clear, the personnel and funds are implemented, and the business training is comprehensive and effective. On-the-job personnel training pass rate 100%.

G) The complaint system is sound, personnel and equipment are implemented, complaints are handled in a timely and proper manner, and records are complete.

H) Providing travel tools and articles for specific groups (old people, children, disabled people, etc.). ) and provide special services.

5.2.8 Resources and environmental protection

A) the air quality reaches the first-class standard of GB 3095- 1996.

B) the noise quality reaches the first-class standard of GB 3096- 1993.

C) the environmental quality of surface water meets the requirements of GB 3838.

D) Sewage discharge shall meet the requirements of GB 8978.

E) Protecting natural landscapes and cultural relics and historic sites by scientific means and advanced measures can effectively prevent natural and man-made destruction and maintain the authenticity and integrity of natural landscapes and cultural relics and historic sites.

F) Scientifically manage the tourist capacity.

G) The building layout is reasonable, and the number, height, color and shape of building objects are in harmony with the landscape. The main building of the entrance and exit has style and is in harmony with the landscape environment. The surrounding buildings are in harmony with the landscape style, or there are certain buffer zones or isolation zones.

H) Good environment and atmosphere. The green coverage rate is high, the plants and landscapes are reasonably configured, and the landscape and environmental beautification measures are diverse, with good results.

1) All facilities and equipment in the area meet the requirements of national environmental protection, and will not cause environmental pollution and other public hazards, and will not damage tourism resources and the atmosphere.

5.2.9 Attractiveness of tourism resources

A) Ornamental entertainment is very valuable.

B) It has high historical value, cultural value and scientific value at the same time, or one of its values has national significance.

C) There are many precious species, or the landscape is very strange, or there are national resource entities.

D) The volume of resource entities is large, or there are many types of resources, or the density of resource entities is excellent.

E) The resource entity is complete and maintains its original form and structure.

5.2. 10 Market Attraction