1, mother's day promotion plan to improve brand awareness;

2. Improve the purchase rate and consumption of target consumers in hotels;

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Second, the activity time

20xx May 10-1 1 (the second weekend of May)

Three. Target group

The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)

Verb (abbreviation of verb) activity content

1, giving carnation flowers: every lady who comes to the store for consumption on May 1 1 day of 20xx will give 1 carnation. (When the guests register, they will be assigned rooms by the front desk, after the guests are seated, they will be assigned rooms by Chinatown Food City, and after the guests are seated, they will be assigned rooms by the taste cafeteria, with mother's holiday greetings).

2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.

3. Birthday wishes: Any lady whose birthday is in May 1 1 will receive a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Offer: During the activity, the original price of watching the buffet is 228 yuan, and the exclusive package for Mother's Day is X yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

Popularization of intransitive verbs

1, SMS group sending: Thanksgiving mother, maternal love is eternal! On may 1 1, western fortune hotel launched "exclusive special activities for mother's day, and the ladies on their birthdays will get more beautiful gifts! (sent on May 10) (implementation of market planning)

2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)

3. Online promotion: Online promotion will be conducted through the official Weibo and official WeChat, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the merger of @3 friends by the hotel official micro-channel, and give a free buffet coupon every day. (Implementation of Market Planning)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May 15, soft-text reports before and after the event.

Seven. cost budgeting

Mother's Day Physical Examination Activity Planning 2 "Love May Day, Thanksgiving Mother's Day"

Red Star International Plaza, dedicated to mother's love! May 1 1 Thanksgiving and Mother's Day Appreciation Meeting

I. Purpose of the event

1. Show Red Star's humanistic care for customers through this activity, establish a good image of the enterprise in the eyes of customers, and enhance the reputation of the project.

2. Customer participation: Call customers with the Housing Fair in the early stage.

Second, the theme of the event

"May Day, Thanksgiving Day and Mother's Day"

III. Contents of activities

Activity time: May 20xx 1 1.

Venue: Sales Department of Hongxing International Plaza.

Theme activity 1: 100 people sign for Thanksgiving Mother's Day.

Activity form:

1. Put an inkjet background on the door of the on-site sales department, collect customers' signatures, and write down Mother's Day wishes to my mother.

Anyone who signs can get a bunch of carnations as a gift for his mother in the sales department.

3. One hundred people signed the photo for future publicity and display, and fixed the 20xx eternal Mother's Day.

4. Send a message to mom on the spot:

Content: 1. No matter you are around or on the horizon, you always keep me in suspense; Rich or poor, you always accompany me; Young or old, you are always busy for me; No matter plain or brilliant, you always treat me equally; No matter happy or sad, you are always by my side. Mother's Day is coming, dear mother, you have worked hard. I wish you happiness, health and good luck!

2. Mom, I wish you: smile and worry, San Xiao is in a good mood, four smiles are not old, five smiles are in good spirits, six smiles are in good health, seven smiles are happy, eight smiles have fewer wrinkles, nine smiles are better than life, and ten smiles are happy!

Background wall content:

Tribute to mother, 100 signature.

Content: Love May Day, be grateful for Mother's Day, and fix the eternal Mother's Day in 20xx.

Theme activity 2: DIY cake-grateful for the maternal love that never dies.

The DIY cake activity was put inside the sales department, and participants expressed their gratitude to their mothers by making cakes for them on Mother's Day.

Activity description: The professional dessert chef prepares the cake prototype. Participants can DIY their favorite patterns on the cake, put them in beautiful gift boxes, write down what they want to say to their mothers with post-it notes prepared by the staff in advance, and give them to their mothers around them.

Quantity: 50 copies

Activity notification: Method: SMS+call back from old customers.

Fourth, the site layout

Activity layout: spray-painted background wall is placed at the entrance of the sales department to facilitate the interaction and participation of the audience. There are desks and oily pens next to the background wall, and the staff will preheat the venue in advance for the audience to sign. Equipped with stereo, microphone, leaflets, prizes (carnations) and so on.

There is a banner hanging on the rainbow door in front of the sales department, which reads: Red Star International Plaza wishes the owners a happy Mother's Day.

Verb (abbreviation of verb) activity flow:

May 1 1 9: 20

Start playing stage background music, and the sales department will play background music. The background music prompts songs related to Mother's Day, such as Grateful Heart, Mother by Candlelight, Where Peach Blossoms Bloom, Mother and so on.

From 10:00

The background music continues, please sign your name.

9:30— 16:30

Throughout the day, visiting customers can sign freely.

During 10: 00- 16: 30, DIY cake making activities will be carried out simultaneously.

Mother's Day Physical Examination Activity Planning 3 I. Theme:

Thanksgiving Mother's Day: Mom, you have worked hard!

Second, the purpose and significance of the activity:

Mother is the greatest name in the world; Motherly love is the most selfless emotion in the world. From childhood, we grew up carefree under the nourishment of maternal love. When we are injured, mother is the object we can confide in and rely on without scruple. Inheriting Chinese virtues-filial piety, deducing Chinese soul-love and writing Chinese virtues-spreading Chinese civilization and promoting community culture. Through a series of activities, enrich the cultural life of the community, pay attention to family ties, relive the growth process and be grateful for the great maternal love. Let community residents learn to be grateful and learn to care with heart. The "Glorious Mother" selection activity was carried out in the whole community, and a condolence activity was carried out on the eve of Mother's Day. I hope that through this activity, we can provide a platform for communication, exchange and learning, promote the harmonious communication between mother and child, and show the positive spirit of contemporary young people.

Third, the activity time:

9: 00 am on May 1 1

Fourth, object-oriented:

All the residents of the community

Verb (abbreviation of verb) activity promotion;

Posted on the publicity column of the community about the origin of Mother's Day and the silhouette of Mother's Day celebrations in various countries over the years.

Activity arrangement of intransitive verbs:

Xiaoxigou community neighborhood Committee

Seven. Activity plan:

Scheme 1: In the week of Mother's Day (that is, the second week of May), the community will launch an inspirational film about maternal love, and the community women's congress will do corresponding publicity work to mobilize community residents to actively participate in watching.

Scheme 2: Take each residents' group as the unit and each group leader as the person in charge, and select 1-2 "glorious mothers" from each group respectively. The selection methods are recommendation and secret ballot.

Option 3: On the eve of Mother's Day, within the community jurisdiction, the theme is "Thanksgiving Mother's Day: Mom, you have worked hard!" Consolation activities. Visit and express condolences to the glorious mothers and outstanding mothers over 80 years old selected in the jurisdiction.

Scheme 4: Carry out a series of thanksgiving activities in the ninth middle school in the jurisdiction. Organize students to carry out the "Ten Ones" activities (i.e. cooking, washing clothes and washing feet for mother once; Write a letter or say a heartfelt word to your mother, perform a program, make a pot of tea, send a carnation, tell an interesting or meaningful story, and beat your back once; Take a walk with mom. )。

Scheme 5: Mobilize the students of No.9 Middle School to organize a blackboard newspaper with the theme of "Thanksgiving for Mother, Building Harmony" to promote the traditional filial piety culture.

Eight. Activities and initiatives:

1, continue to do a good job in the activities of "five good civilized families" and strengthen women's ideological and moral construction.

2. During Mother's Day, mobilize students to do practical things for their mothers and mobilize residents to do good things for their mothers, such as doing a physical examination for their mothers; Traveling with my mother; Help my mother solve a difficult problem in life, etc.

3. On the occasion of Mother's Day, carry out the activity of "striving to be a good mother, a good in-laws, a good wife, a good child, a good daughter-in-law, good sister-in-law and a good neighborhood", and advocate parental rearing, loving husband and wife, brotherly affection and caring for mother-in-law.

Mother's Day Physical Examination Activity Planning 4 In order to carry forward the traditional virtues of the Chinese nation, improve the quality of employees, lay a solid ideological foundation of "patriotism, love the family and love the factory", enhance employees' awareness of "filial piety" and promote the healthy development of enterprises in an all-round way, our company decided to organize the theme activity of "Thanksgiving for Mother, Start with Me" on the occasion of Mother's Day in 20xx.

I. Objects and methods of activities

Taking the twin mothers of employees of the company as the object, I sent greetings from the company and a letter to the great mother written in the name of the company, and sent it to solatium. Solatium for each mother is X yuan.

Second, the division of activities.

The trade union of the company is the mainstay, supplemented by the office, finance department and party office.

Third, the activity steps

1. Register the residential address and telephone number of the working mother, find out the details, delimit the visiting area and route, enter the spreadsheet and file it.

2. Determine the visiting route and family, make the visiting schedule plan, and determine the visiting personnel.

3. Visit the harmonious family living with parents in advance and keep the video materials. At the same time, employees whose parents are over 75 years old are registered for the record.

4. Give each worker's mother a copy of the company's "A Letter to a Great Mother" and "Sub-rules" readers, and give each mother solatium X yuan.

5, home condolences should be sincere, greetings should be standardized. Specifically: "Mom, you have worked hard. On behalf of the leaders and employees of our company, I say hello to your old man. This is a gift from our company. I hope you have a happy holiday! "

6. Visit the mothers of employees who live in the city. If the mother is not in the local area, explain the company's intention and express the company's greetings by telephone. For female employees without twin mothers, children 10 years old or older, those who can read can let their children read a letter written by the company to a great mother, and those who can't read can let their parents read it to achieve the purpose of education.

7. Activity funds: Mother 200 yuan. Single mother 100 yuan, no double mother, I 100 yuan.

8. Three days before Mother's Day, the carriage of the branch company hung "Caring for Mother starts with me, Happy Mother's Day!" Banners, flight attendants wearing carnations, Mother's Day in their seats-letters to all passengers, read by flight attendants.

Four. Activities require

We should pay full attention to it, make careful arrangements and take a serious attitude to ensure that the activities are put in place and achieve the expected purpose. Ensure that every working mother can receive greetings and care from the company in the first three days of Mother's Day.

Mother's Day Physical Examination Activity Planning 5 I. Cultural and recreational activities

"Love Mother" performance

The second Sunday in May is International Mother's Day. In such a loving day, it can even increase the public welfare image of the brand. But also easy to get social attention and support.

Objective: To set off the first wave of activities and win attention.

Objective: Through children's love for their mothers, we can win the public's goodwill for the whole publicity month and strengthen the perceptual support for the brand.

Target audience: children and mothers.

Activity content: put media advertisements about two weeks in advance to remind children that Mother's Day is coming. Just fill in a family information form and you will get a bunch of flowers and a health card for your mother on Mother's Day. The top 500 children can also get tickets to take their mothers to participate in activities. On Mother's Day, choose the square (or theater) in the downtown business district to set up a stage and invite the art troupe to perform. During the activity, all families whose children or mothers' birthdays are May 13 can get a one-year free physical examination. Families whose mothers and children have the same birthdays can get honorary members for life. Some lucky draws can also be arranged at the scene, and the grades are divided into first prizes: three-year free physical examination worth 1000 yuan; Second prize: free medical examination for two years in 600 yuan; Third Prize: One-year free physical examination for 300 yuan. All performance and questioning prizes are free physical examination within one month (optional).

Support required for the activity:

1) Strive to cooperate with (provincial) women's federations, and rely on its extensive social influence, you can use a large number of soft articles to expand your momentum.

2) Notify the media of the event two weeks in advance to attract more people to participate.

3) Invite the art troupe to perform live to enhance the appreciation of the event.

Cost budget:

Including flowers, venue rental, stage construction, on-site advertising production, host appearance fees, art troupe performance fees.

* * * RMB 50,000 Yuan.

Second, the student crowd activities

According to the arrangement of campus activities: let my mother make less snacks for me.

With the child's student ID card or other valid documents, you can get two tickets for the special health knowledge lecture on "Caring for Mother's Health" in Women's Hospital. The audience will also have the opportunity to get a membership card of the Women's Hospital and a unique Mother's Day gift.

The content of screening (lecture) can be selected according to optional materials, such as women's health knowledge and health care knowledge. The core of the activity is to show the professionalism and dedication of the hospital in caring for women's health.

Support required for the activity:

A, school publications, fashion media, mass media and other media support (about two weeks in advance)

B. Preview of other activities.

Activity budget:

About 10 special performance, banner production, venue layout and media support.

* * * RMB 40,000 Yuan.

cyber activity

Third, the secret of loving your mother-online short messages and online story collections.

Take the initiative in the portal website, warm up in advance, use the portal website and search engine, and take the lead in online communication and interaction. Induce consumers at both ends to pay attention at the same time and publicize the hospital website, killing two birds with one stone.

Matters needing attention in the overall activities:

1, because there are many activities, each with its own theme. Therefore, emphasizing the reasonable arrangement of the media, advertisements support the whole theme of "happy mother, healthy mother".

2. Activities should be closely related, such as the design of venue layout, unified style and image, and the appearance of slogans. Strengthen the mutual cooperation between activities and realize integrated communication.

3. The organizer's overall coordination and planning of various activities.

4. The advertising words of key activities are suggested as "Mother is God" and "Maternity Hospital-Professional Care for Beautiful Mothers".

5, you can leave some lucky draws, beloved members, beautiful mother spokespersons and other climaxes to draw a satisfactory full stop for the whole activity. At the same time, improve the attention of the event and the ratings of synchronous media reports.