I. 13DE MARZO
Basic information: * * There are 26 buyer's stores for sale. Official website:/,Xiaohongshu mentioned 6800+ notes, and Xiaohongshu's official account has 2.6k fans. Recently, he opened an official physical store. Previously, only buyers' shops and assembly shops were selling, but there were no official Taobao stores, 3.3k fans of instagram account and 1.7w fans of Weibo account.
13DE MARZO was formally established in Paris on March 20 18. In Spanish, the brand name refers to March 13, which is the day when the brand was founded and also represents the special meaning of joy and peace. The brand is committed to shaping temperament, distinctive style and creating diversified clothing.
Small animal dolls such as bears/rabbits attached to clothes have become the iconic design elements of the brand, with high recognition and youthful vitality. Because the initial strategy of binding dolls to clothes was successful, now more diversified ways are expanding on this strategy, such as sewing many small dolls/dolls on clothes from the back to other places such as shoulders and sleeves/wearing dolls on different clothes as a joint name with other institutions (such as NASA) and POP MART. The most popular products of this brand always focus on the styles of dolls. Other attempts (such as the printing of the beautiful girl warrior) did not seem to get a very enthusiastic response (except for a suit decorated with butterfly embroidery and metal chain, which was also an explosion). In the future, we still have to work hard on how to open up new design elements to attract consumers. The stability of the doll element is a problem worth considering.
The price of clothes is basically around 1-3k, and a summer T-shirt is also around 1500. Relatively speaking, the unit price of this single product is high, but it is said that the sales of this brand in every buyer's store are particularly good. Many people know this brand because their favorite idols wear the same model, but they think the price is slightly higher.
The brand's marketing investment in celebrities should be particularly high. There are many celebrities' same paragraph or street shooting publicity on various platforms, which may also be the reason why brands can quickly invade social media and enter the public's field of vision. Little Red Book and Weibo's official account are mostly pictures of stars' upper bodies, mostly young members of men's and women's groups. Recently, they are members of R 1SE, Rocket Girl, TNT and Deyun Society. Stars' posts with the same paragraph are generally forwarded and liked more, among which members of TNT like the most, which can be hundreds to thousands, but there is almost no interaction in publishing lookbook or single items (but clothing brands are basically like this). Taobao is mostly sold by buyers' shops and collection shops, and the pictures displayed are basically pictures of the upper body of online celebrity stars; Ins account and facebook content are basically lookbook, and there is almost no interaction; The interaction on Zhihu is basically a fashion official account to send stars to wear, or ask where to buy genuine products, and there are a few posts recommending designer brands; There are few official or media articles on search engines, and the search results are basically buying links or asking questions/comments.
Question:
1) official website didn't buy it after sale, so it can't be returned, and the delivery is very slow. In fact, there are not many people in official website who don't know which is the real official website, so it is difficult to switch the language to the Chinese version.
2) It's mysterious, with little publicity from designers. Some people criticize it because they think it is actually a national fashion brand, but it is advertised as a French brand (fake foreign brand, which can't be found on the external network or Google Maps, but it is found to be a company in Hangzhou on the website of the Ministry of Industry and Information Technology).
3) I feel that the price of clothes is artificially high.
Some styles of single items:
Second, Seicarina Y.
There are 22 stores for sale,
Official website:/The construction of official website is not particularly perfect.
Weibo fans 2.9w, Little Red Book fans 2.1k.
Taobao has a Tmall flagship store with 76k fans and an official flagship store in JD.COM.
Ruiou department store has official offline stores with many hats.
Ins fan 496, no facebook account found.
Sei Carina Y is a trademark brand registered by Shanghai Suiyi Network Technology Co., Ltd. in the State Trademark Office. Created on 20 17 0 1. 10. This is a brand from the perspective of women. The brand name Sei Carina means you are cute in Italian, and Y stands for the initials of the designer. Designers want girls to find themselves, be independent and lovely, and emphasize being big women in work and being small women in life.
The price of brand accessories is about several hundred, and clothes are about 1-2k.
In terms of design style, the brand as a whole is more girly, with love, bows and other elements, and pearls, wool quilts, yarns and other materials are used more. Relatively speaking, accessories seem to sell better than clothing. Berets, especially fisherman's hats, have been worn by many stars, and many similar styles have been produced. Jewelry is a mixture of pearls and metals. Recently, several styles similar to justine clenquet have been released, which are made of metal and diamonds.
Generally speaking, I still feel that the design style of this brand is not very prominent and there is no particularly great new idea. Many things can be easily replaced.
Brand registration information can be found on the search engine (the designer and company legal person are Xie Xiaoyao, but the relevant information of the designer can't be found) and some reports (articles of ELLE stars on Baidu platform, vogue, Sohu Fashion, etc. ).
Little Red Book and Weibo's posts are basically the same as the stars, with many female stars (Zhao Lusi, Gina, Liu Shishi, Gulnazar, Crystal, etc.), but there are not so many members of the men's and women's groups. The star content is basically hundreds of comments and dozens of praises (there are many snow holes, crystals, Kun and Lu Keran), and there is little interaction in other brand content posts; There are generally more than a dozen praises for the star content in Little Red Books, and several praises for a single brand category. Ins content is basically the same as that of stars, but the last update was 2018; Zhihu's content is basically shared by fashion stars (mostly hats), and accessories/hat brands are recommended.
Some questions:
1) It is said that the clerk in the official flagship store has a poor service attitude, so he won't try on a few hats.
2) There is little information about designers.
3) You can't just rely on marketing to support the sales of the brand, you need to be more recognizable on the product itself.
Some styles of single items:
Third, Dipmos.
According to statistics, there are 22 stores for sale.
Official website:
Notes mentioned by Xiaohongshu 3 100+, Xiaohongshu fans 1.2k,
Weibo fans 5.4w, ins fans 4.4k
Deepmoss means "dark moss", and interesting things related to beauty and nature can be the source of inspiration for deepmoss. With smooth tailoring and strong femininity as the design language, it presents a design that is not limited by age, time and season.
The price of a single T-shirt is around 700, and others are around 2-3k.
At present, the brand has been stationed in Beijing SKP, Nanjing Kidd Plaza, Joyce, Labelhood and other more than 50 buyers' stores. The first season of clothing released was unveiled at London Fashion Week. In addition, the brand has been selected by VOGUE as one of the eight most noteworthy brands in China. Gene Krell, creative director of Condé Nast Group in Asia-Pacific, called it a representative of poetry and romance, and regarded it as a pioneer in fashion. Since its establishment, the brand has been reported and interviewed by many mainstream media, including VOGUE, BoF, BAZAAR and ELLE.
Deepmoss is a rational romantic, aiming at presenting classical aesthetics in the contemporary context, hoping to build a light dream world through design divorced from reality and times. Based on the insight into beauty and daily life, designers inject the characteristics of "soft sculpture" into each season's fashion series to create a design that is not limited by age and time, presenting the most authentic state of women, as soft and firm as Fritillaria. Through clothing to explore and express the arched beauty of women beyond the times and ages, the flowing design lines convey introverted poetry and gentle vitality.
The brand's iconic design element is water ripple fabric (it seems a bit like Issey Miyake's). With proper copywriting, visual publicity and strong marketing, the products of this season are said to sell well.
Liu, the designer of deepmoss, grew up in the coastal city of Xiamen. He studied design and marketing at St. Martin's College of Art and Design in London, and founded the fashion brand deepmoss on 20 13. Designers are good at absorbing the nutrients of contemporary culture and classicism from the perspective of women. The unique femininity and ethereal fluidity in the design have become the symbol of deepmoss, presenting flexible and diverse female images and unique styles in the expression of strength and beauty.
There are many search engine results, including many fashion reports, fashion week releases and so on, and all major fashion-related websites also have brand introductions.
The content of Xiaohongshu Weibo is basically recommended for bloggers to wear or customers to punch in or wear, and there is no star upper body; Ins content is basically lookbook and single items, so is facebook, but the final posting is 2015; Zhihu's general content is single product or brand recommendation.
Question:
1) Some unpopular styles sold by the official flagship store are not uniform in overall style, which is a bit miscellaneous.
2) In addition to relying on fabrics, other highlights need to be developed, and this kind of fabrics seems to be more suitable for wearing in spring and summer, and the scope of application in autumn and winter is narrow.
Some styles of single items:
Four. , children
According to statistics, there are 20 buyer's shops for sale.
Official website:
Xiaohongshu Notes 13800+, Xiaohongshu did not find the official account.
Weibo fans 5w, ins fans 51.8k.
The children's studio was founded by two post-90 s designers Jiang Yutong and he. They graduated from the postgraduate course of women's dress design in london college of fashion, worked as interns in independent designer brand Simone Rocha and Gareth Pugh, and taught in two fashionable cities, Shanghai and London. At the same time, they have a more childlike girl's heart than their peers, and their design series also has strong figurative ability, which fully reflects a girl's psychological entanglement in clothing.
The price of a single product is around 1-6k, which is relatively high among domestic designer brands.
Tong deconstructed and reorganized the familiar China traditional aesthetics and London street culture. Aesthetics full of self-pursuit has produced fresh design inspiration under the overlapping and blending of Chinese and western cultures. Through elaborate craftsmanship, special fabrics, bows, beaded ornaments, flounces and other female elements, she presents a new street girl who combines the sweetness of girls with the modern coolness in their eyes, and expresses the independence and confidence of contemporary girls in their growth.
Tong is a well-known brand, and you can almost associate it with its single product. Some people say that it is the China version of simone rocha, but personally, there are not many other brands of this brand. Simone rocha prefers to pile up with multiple layers of thin fabrics, and the outline is softer, while /tong tends to outline a clear and fluffy outline with more crisp fabrics. The overall visual image of Shushu/Tong brand is also very distinctive, and the selection of models and photography are unified.
It's not a brand with such a wide audience, and many items don't look so everyday, but people who like it will definitely like it. For me, it is a brand I will appreciate, but the frequency of purchase will be relatively low.
In the search engine, you can find more content besides shopping links, including reports and interviews of professional fashion media and detailed introductions of brands and designers.
It can be regarded as a brand with high volume on social media. Weibo's praise for releasing new products and lookbook can basically be maintained at a few hundred to a thousand, and the forwarding number is between tens and hundreds. It may be one of the most famous designer brands in China, or it may be one of the most famous young designer brands in the world, and the other may be angel chen；; Weibo's content is mostly look sharing and new product release, and the content of star street shooting is less; Ins content is basically a lookbook, and the number of likes is maintained at several hundred to more than one thousand, with a large amount of interaction; Most of the contents in Zhihu are positive, and Shushutong basically participated in the answer of recommending minority designer brands.
Question:
1) Many items are relatively unconventional, impractical and picky.
2) The unit price is relatively high
3) It is said that shoes are hard and difficult to wear.
Some styles of single items:
Verb (abbreviation of verb) Jin Hekin
According to statistics, there are 20 buyers in the store.
Official website:
Little Red Book Notes 8900+,
Weibo vermicelli 10357/ glasses number vermicelli: 10026,
Ins vermicelli 14.4w
KIMHEKIM is a Paris fashion brand founded on 20 14 by Korean designer Kiminte Kimhekim. KIMHEKIM is the full name of the ancient Korean royal family, symbolizing the era of the golden kingdom. Although it is a Korean designer brand, KIMHEKIM itself has the characteristics of independence and gentleness of French brands.
After graduating in 2009, Kiminte worked in Balenciaga for four years, where he learned the importance of craftsmanship and attitude. This experience deeply influenced the core of KIMHEKIM's creation, and he devoted himself to studying the outline and experimental elements of women. Jin Minte's poetic philosophy theory holds that the life of flowers is the epitome of human life. He said: "A flower's life is like a microcosm of life. The two are too similar. It germinates, blooms, spreads, withers, and then disappears, and so does human beings. It's just that the life of a flower is shorter, and you can feel every moment of it. It is beautiful when it sprouts from the soil, of course it is beautiful when it blooms, and even when it withers. "
KIMHEKIM combines the classical with the modern, highlights the feminine side in design, and combines it with bold and innovative tailoring, which embodies the combination of sweetness and elegance of modern women, with both the innocence of girls and the elegance and casualness of women.
KIMHEKIM combines iconic elements (love, bow, wrinkled pearls) with basic items to achieve a balance between practicality and design, which is both interesting and versatile. People can wear them on any formal or informal occasion and attract everyone's attention at the moment they push the door.
Feminine and flowery female style is its characteristic, but it is not a simple stack of romantic elements. In design, the unique flavor is created by splicing, enlarging and decorating details, such as the bow design of the signboard and the enlarged sense of drama. Every detail is full of extraordinary imagination. Although KIMHEKIM uses pearls, she is impressed by the extensive folds and excessively feminine materials, or when using perspective tulle materials, she still maintains a well-defined outline and keeps neat and fashionable in her dreamy and elegant senses.
The content of Ins is basically brand items and lookbook, and there is no star content; Weibo has official Weibo and official glasses Weibo, but they have released nothing. Other people's sharing contents in Xiaohongshu include the introduction of wear/niche brands and the innovation of designer collection stores. The number of fans of two accounts with the same name in Xiaohongshu is too small to be considered as official accounts; Is it in Zhihu? The introduction of a season is the same as that worn by stars.
Searching on domestic search engines is basically the content of a season report or brand introduction, and the content homogenization is more serious.
Question:
1) has been criticized for disrespecting the patient group because the program creativity involves diseases.
Some styles of single items:
Sixth, there are both.
According to statistics, there are 18 stores for sale.
Official website:
Little Red Book Notes 1w+, Little Red Book Fans 1944.
Weibo vermicelli 18904, ins vermicelli 3.7w
In the past two years, the Paris-based footwear brand both has attracted more and more attention. The brand officially released its first season products in 20 16, and entered the China market in 20 17. Up to now, the complete product line of seven seasons has been released continuously. This company has been studying rubber technology for more than 30 years, and its experience in shoe design and manufacturing in this field can be said to be very familiar. Because of this, rubber material has become the brand core that both has been emphasizing since its birth, emphasizing professional rubber processing technology.
Both insist on interpreting the brand image of contemporary shoes in their own way: while constantly developing innovative shoes, they also pay attention to integrating and promoting global creativity, art and culture. At the crossroads of art and fashion, it brings a new perspective to the surrounding environment. Adhering to the brand concept of creating unique, innovative and durable shoes for a new generation of people around the world, both explores new styles in the future in a unique way.
Both of them have rich co-branded styles and cooperate with artists all over the world: their co-branded partners include minority designer brand MONSE, California clothing brand SECOND LAYER, cutting-edge fashion brands SMFK, LOST GENERAL, Korea Hanshtyle, DAZED magazine and so on. We also cooperated with Yang Lu, a domestic designer, on the brand Lookbook, and created an art installation with Jenny Fawkes, a Tokyo designer. Both of them said that only through such multi-party cooperation and gathering with artists from different fields can they create two different people. I hope to cooperate with more young and promising artists in the future.
The unit price of shoes is about 1-4k, and the package is about 2-3K. ..
Perhaps rubber is a common material for mass consumers, but it is endowed with more plasticity in both design languages. Combining natural raw materials with modern shoemaking technology, and then integrating more aesthetic concepts and artistic elements into the design, just like the meaning of the name "both", is a balanced exploration of all parties.
The brand combines all kinds of distinctive classic style elements, emphasizing its simple lines and tough models, highlighting the ingenious balance between simplicity and originality.
BOTH's application to the natural plasticity of polymer materials can be described as perfect, and its streamlined single product fully demonstrates innovative technology and professional technology. With the joint efforts of many international partners, both brands have extracted natural polymers from rubber trees in Southeast Asia, flattened and vulcanized the raw materials into their iconic uppers, and finally created personalized and durable shoes.
The content published by others in Xiaohongshu is basically Amway and wear, and the official content is mixed with brand lookbook, single product, star upper body and so on; There are more content stars in Weibo, and the number of favorites is also more, basically hundreds more, and there may be tens of thousands of stars (Kun) with slightly higher traffic; The content items on Ins are more related to lookbook, but there are also a few upper body contents of stars.
There are many introductions of brands, technologies and materials in the results of search engines.
Question:
1) Besides boots and sneakers, the design of some other feminine shoes looks awkward.
Some styles of single items:
The inventory of the most popular designer brands in this issue is written here, and then we will continue to sort out the slightly backward designer brands, including shoes, bags, clothes and jewelry.
I hope that through the introduction of this article, you can know more brands of treasure designers worthy of attention and expand the scope of shopping choices ~