1, public **** service mode
As a social infrastructure and public enterprise, the postal service should give full play to its role as a platform for serving people's livelihoods and the "three rural areas," building online and offline platforms to enhance the network traffic and credibility, and to create a position of government **** service and people's livelihood services. The postal service should give full play to its role as a platform for serving people's livelihoods.
1.1 Improvement of online functions
Government "Internet +" action plan is rapidly advancing, the construction of the smart city is also gradually deepening, the content and mode of government services, people's services are also changing, and the functions of the postal online platform should be improved. The online post office and postal network under the Internet and the mobile post office and postal life under the mobile Internet should take the opportunity to transform and upgrade and further improve the comprehensive service functions of the online platform.
National postal e-commerce platform, the provinces are superimposed on the communication, water, electricity, gas and cable TV and other rechargeable payment functions, basically meet the needs of the offline platform, the postal service should take the opportunity to open the online and offline platforms, to realize the e-commerce platform integrated service functions of the one-point access, to create a comprehensive online service platform. Give full play to the postal advantages and features, most of the current online bill payment platforms can provide cell phone bill recharge services, but has not yet provided fixed-line bill payment services, so similar local and regional business is the biggest advantage of the postal service.
1.2 Consolidation of offline functions
While the online Internet platform can realize many convenient service functions, some of the services still need to be done offline and face-to-face with the customers, such as authentication services in government affairs and contact recharge (one-card recharge) in convenient services.
Postal outlets are conveniently located, close to merchants and people, and are the ideal partners for government outsourcing services. Foreign postal services also actively cooperate with the government to carry out various types of government services, such as passport production and delivery, identity certification. As government services generally have a monopoly, so in the outlets to start such services can not only improve the network revenue, and more importantly, can attract a large number of customers for the outlets. At present, a number of provinces have started services such as tax collection and invoicing, which have brought good revenue and a large number of customers to the postal service. As a next step, cooperation with government departments at all levels, such as public security, healthcare, education and charity, can be strengthened to strive for the qualification of appointing agents for governmental services, including passports, entry/exit permits, household registration books, residence permits, medical insurance cards, tax bills, driver's licenses, traffic tickets, and the issuance of charitable directory books. Through the continuous superposition of business, to create a truly convenient service platform; can also form partnerships with schools, hospitals, etc., through the entrusted application, entrusted registration and other services, simplify the proof of school registration, transcripts opening procedures and registration procedures to see a doctor. In addition, to strongly promote the government to buy public **** service projects, and constantly improve the effectiveness of the network and postal credibility.
Provide free WiFi services. Postal outlets can consider opening up free WiFi for customers to use, providing terminals and systems for customers to inquire and track parcels and letters in a timely manner, subscribe to e-newspapers and magazines, online shopping, etc.; at the same time, additional printing and copying equipment, electronic mapping equipment, etc., to provide postal customers with printing, copying and other overlay services. Utilizing the free thinking of the Internet era, open the door of convenience for users and attract more people to step into the postal network.
1.3 Integration of online and offline
On the background of the launch of domestic demand, upgrading of consumption, and increasing national income, China's tourism industry is entering a golden period of development. Currently, online travel companies are actively seeking cooperation in terms of offline channel resources in order to enhance sales capacity and on-the-ground service capabilities. It is recommended to cooperate with online travel companies to start tourism distribution business in postal outlets through joint construction of service points or venue rental, providing one-stop services such as tourism product consulting, identity verification, material collection and on-site signing for the majority of customers, which can effectively increase the flow of customers and income, while at the same time, it can also be combined with the transportation ticket agency (e.g., air tickets, railway tickets, bus tickets, ferry tickets, etc.) already started by the Postal Service, hotel booking, attractions and performance ticket sales and other businesses to promote the development of each other.
Strengthening cooperation with the public security traffic police department, the use of the Ministry of Public Security issued a policy to actively build the police and postal cooperation theme post office, expanding car services, violation of the law query and violation of the fine agent, driver's license production and validation and other services. Through the integration of online and offline development, you can try to submit materials online, offline verification of qualifications, license delivery to the home to simplify the process and improve efficiency.
2, offline experience mode
The Internet is a tool for traditional businesses, with the rise of O2O e-commerce model, the focus is on meeting the user experience, postal outlets can play an important role in the e-commerce industry chain, services to neighboring merchants and communities, to enhance the outlets of the flow of traffic and transactions, as an important node of the district e-commerce operations.
2.1 Agricultural specialties self-pickup platform
With the improvement of urban living standards, agricultural e-commerce has been developing rapidly. Selecting large and medium-sized cities, self-owned and franchised outlets with more neighboring residential communities to open agricultural products experience stores, you can order online platforms, 11185 phone or outlets on-site, combining self-pickup or delivery methods. However, agricultural products are usually heavier in weight, and the cost of delivery accounts for a large portion of the cost, which affects business development. Self-pickup at outlets eliminates the need for "last-mile" delivery, which can significantly reduce delivery costs, thus boosting business development. As agricultural products as food consumption faster, often repeated purchase, is the people's rigid demand, can continue to accumulate long-term stable customers.
2.2 Imported goods display platform
With the further deepening of reform and opening up, the establishment of the four free trade zones in Guangdong, Fujian, Tianjin and Shanghai, and the further reduction of tariffs, high-end imported goods have become the daily consumer goods of more and more customers. However, due to the limitations of online sales experience and the proliferation of counterfeit goods, more customers are still in the wait-and-see stage. Focus on selecting large and medium-sized cities, the surrounding residential community more self-operated and franchised outlets to open the "Amoy House", combined with the rich commodities of the overseas pavilion of the PostNet, through the postal brand guarantee, the offline experience of customers in the outlets, will greatly enhance the customer's purchasing opportunities and frequency, and cultivate the habit of customer experience offline, online purchase.
2.3 Community Residents' Life Platform
Focus on selecting postal outlets on commercial streets in third- and fourth-tier cities and county centers, and undertake the search, bidding, and ranking releases of merchants' business information and promotional information on major websites and mobile clients. In recent years, the rapid development of mobile Internet, due to the mobile terminal has a convenient location positioning, cell phone payment convenient features, to meet the living services class e-commerce site (mainly catering and entertainment, housing agency, hairdressing and bathing, repair and maintenance, housekeeping tutoring, hotels and tourism and other businesses) of the surrounding search, on-site payment requirements, which led to the rapid development of the living services class e-commerce to the main mode of O2O Some merchants have gained better development by utilizing the clustering effect of the Internet. Under the demonstration effect, more merchants hope to promote through the network. In some cities, there are usually many stores around the post offices, but there are almost no organizations that provide online operation agents for these merchants. The Post Office has the following advantages: first, the service coverage is wide; second, it has similar operational experience (database business letters, concentric circles, postal advertising and other businesses are also similar business, just different channels and media); third, it can provide business license verification and other services. The success of the Dongguan "often benefit life" project for the postal development of such business has accumulated rich experience.
3, service e-commerce mode
3.1 Warehousing, distribution and delivery of integrated centers
The Internet has changed the traditional distribution model, from the previous B2B into B2C, and most e-commerce companies do not have the ability to do a good job of warehousing and distribution. The use of some postal outlets Bureau of their own advantages, revitalization of real estate resources, according to local conditions, the construction of warehousing standard warehouse, medium warehouse or micro warehouse, and strengthen the information technology to create a postal "cloud warehouse". By "building a nest to attract birds", attracting small and medium-sized e-commerce customers into the warehouse. Provide integrated solutions after the order, that is, e-commerce enterprises only need to throw the order to provide warehouse and distribution of integrated services to the enterprise, the subsequent combined single, transcoding, library operations, shipping and distribution, refused to return, as well as upstream and downstream account clearing and so on all by the warehouse and distribution enterprises to complete this move to improve customer satisfaction and adhesion to the formation of a new point of growth in profits.
3.2 Rural e-commerce service centers
China Post has been rapidly promoting rural e-commerce through the layout of PostPal, and in less than a year, it has laid out nearly 100,000 sites to provide villagers with the services of "shopping without going to the village, selling without going to the village, living without going to the village, finance without going to the village, and starting a business without going to the village". The company's service has been expanded to include the following Due to the rapid growth of franchise outlets, join the uneven quality of personnel, it is recommended to give full play to the advantages of postal rural stores, on the one hand, become a demonstration point, the establishment of rural e-commerce service centers, to provide display, experience, training and exchange of venues; on the other hand, to become a mail pickup point, collection point, the integration of rural logistics and distribution resources to achieve information technology docking, the use of the end of the advantage of the development of standards, to create a public **** rural Distribution service providers, for e-commerce companies and other express companies to provide paid rural distribution services.
3.3 Information Authentication Service Center
Focus on selecting branch offices in townships and urban/rural combinations to run services such as life service information collection, release, intermediary, reservation and registration. As users upload by themselves, there is no verification link, resulting in more false information online, which affects the customer experience. Postal outlets can install ID verification equipment to verify the publisher's identity before publishing, and add the "postal verification" mark. Through the postal network and life services website cooperation, such as job hunting, tutoring, housekeeping service registration, housing rental and sale, second-hand goods sales, hospital appointments, enrollment registration.