Small blue whale people adhere to the catering as a business, in order to let the old customers have more room to choose, 06 years in the city directly operated stores to implement the sub-branding strategy, a store, that is, acrobatic hall store is the mountain flavor characteristics, the bridge store is the business of gourmet food, the store in Hanyang is the characteristics of the Zhiyin. Starting this year, Little Blue Whale will take the lead in launching new seasonal recipes, changing the practice of using one recipe for one year in one store in the past, and carrying out the activity of "My Taste is My Own - Entering the Shop with Prizes for Evaluating New Dishes" from the middle of March to April 30, so that customers can select their signature dishes among a large number of innovative dishes. The first is to participate in the evaluation of discounts: Anyone who enters the evaluation of new dishes will be rewarded with a discount. The first is to participate in the evaluation of discounts: fill in the three innovative dishes that participants consider delicious, you can order a dish in the spring menu to enjoy a discount of 50%; the second is to vote to draw prizes: all participants have the opportunity to obtain MP4, business cell phones and advanced digital cameras; the third is to be selected to have a treatment: selected in the evaluation of the ranking of the top three innovative dishes of the participants, there is also the opportunity to be hired by the Little Blue Whale as a gourmet, can be in the store at any time of the year when customers eat free of charge! Within the store at any time during the meal customers to enjoy free of charge the value of less than 100 yuan of dishes a. The activity has received widespread attention from customers. This activity has received widespread attention from customers, and the participation and interest of customers is extremely high. At the same time also let the small blue whale dish innovation is the fastest innovative dishes in Jiangcheng concept deep into the hearts of customers. It is reported that the activity will continue for a year, the selection of the end of each season.
Chinese Cuisine Association after contact with the Olympic organizing committee, has been actively involved in the Olympic preparations to assist the Olympic organizing committee to carry out the work. For example, the national collection of Olympic recipes has been put on the agenda. The Olympic Games such a large event, hospitality services is one of the important content, China Cuisine Association will form an expert group, the Olympic recipes, catering services, professional training and other work to guide. Olympic catering is first of all the service, 300,000 people how to eat well, eat comfortably. Second is the promotion of Chinese food culture, in the Olympic venues food service site plans to set up a variety of Chinese food culture performance. At present, the Chinese Chef Festival has begun the collection of national culinary stunts, the best of which we can get the Olympic catering site to perform, the Chinese food culture to the world. Third, the Olympic Games, to enhance the overall level of the catering industry in Beijing is very beneficial, can use external forces to promote the improvement of the industry as a whole. Fourthly, it is conducive to the popularization of western food and the formation of a diversified pattern of Beijing's catering market. Localized western food combined with Chinese raw material characteristics, more easily accepted by the Chinese people, but also to make Chinese food to learn from western food, western food, including taste, nutrition, serving and other characteristics of things can be borrowed to Chinese food. For example, Peking Duck can be integrated into the Western style. The most important thing is that the two Chinese restaurants in the competition above and learn from the aspect, can be further improved.
The netizen once said: "Don't go to Quanjude ah, regret for life! Last time I invited a few friends from abroad to go, the service attitude is poor, not to mention, up the roast duck is actually cold, angry me! Swear not to go! To eat old-fashioned, it is recommended to go to the Chongwenmen Hadmen Hotel, Cheap Square Roast Duck Shop, stewed oven roast duck flavor is also good! In addition in the Kerry Center diagonally across a hutong, there is a small Wangfu, their roast duck taste is also very good!
But most people also said: Quanjude is worthy of the old. The service attitude is very good, and the quality of the food is guaranteed one by one, it's very good! Everyone, I highly recommend! And children can also get a beautiful gift it!
In summary, I learned that the quality of service is not very stable, so it should be improved to eliminate bad service. But most of the service quality is still good enough.
In late April, the 2006 China Quanjude Group Chain Management Annual Meeting was held in Beijing, the first meeting of the group's implementation of the three-year development plan and chain management.
Wu Lihua, deputy manager of the chain company, said in summarizing last year's work that in 2005, the national chain business performance reached a new high, with the total annual income reaching 399 million yuan, an increase of 30% over the previous year; the chain development has made new progress, with ten newly developed franchised and hosted chain enterprises throughout the year, and eight of them formally open for business by the end of the year; and Quanjude's chain management brand won the "China Franchise Award".
As a Chinese long-established enterprise founded in 1864, Quanjude in recent years did not stick to the old ways in the new situation, but actively rely on the chain management of this advanced business operation mode, continuous innovation and development, and make every effort to build China's flagship brand of the catering industry, and achieved remarkable results.
"Whole and flawless, gathered but not scattered, benevolence and virtue first"
According to Jiang Junxian, chairman of Quanjude (Group) Co., Ltd, Premier Zhou Enlai once eloquently explained "Quanjude" as follows "Whole but no defects, gathered but not scattered, benevolence and virtue above all", which has become the Quanjude consistent pursuit and adherence to the business philosophy. Of course, different historical periods, the way the business philosophy is embodied will have different connotations.
Jiang Junxian believes that innovation is the life of an enterprise. In the new development environment, Quanjude advocates the enterprise spirit of "hard work, innovation, and striving for first-class", and combines the actuality of Quanjude to carry out the "seven innovations" of system, mechanism, management, marketing, science and technology, culture, and spiritual civilization construction within the group in a solid manner. " activities. At the same time, through the reform, constantly create good institutional conditions for innovation. Nowadays, although Quanjude is a centuries-old enterprise, its development and management are completely modernized. Roast duck is not the invention of Quanjude, but the open-type hanging oven duck is the innovation of Quanjude, and roast duck technology "materialization", to explore the road of chain management, is another bold attempt to take the lead in China's traditional catering industry, Quanjude.
Chain management achievements Quanjude scale competitive advantage
Currently, China's food and beverage industry has entered a brand strategy of the market era, from individual business, local business to branding, large-scale operation. And Quanjude early established through the chain management to achieve the scale of the development strategy, to adapt to the needs of the times, in the fierce market competition to maintain a leading position.
In May 1993, Jiang Junxian was commissioned to set up the Chinese Beijing Quanjude Roast Duck Group Company, and he decided to take the lead in the national catering industry by launching the Quanjude Franchise Management System through the field study of the chain management enterprises in the United States, Japan and other developed countries, and creatively put forward the right to operate, ownership of the "separation of the two rights," tangible assets, intangible assets, the right to operate, and the right to operate. It creatively put forward the chain management development idea of "separation of two rights" of operation right and ownership, and "operation of two lines" of tangible assets and intangible assets. After 13 years of operation, Quanjude Group has achieved rapid development of chain business, and now has more than 50 member enterprises, with an annual turnover of more than 900 million yuan, sales of more than 3 million roast ducks, reception of more than 5 million guests, and a brand value of 10.6-34 billion yuan; it has formed a whole set of management systems such as Chain Management Handbook and CIS system with its own characteristics, and it has become a trans-regional, trans-industrial, trans-ownership, transnational and transnational company, Cross-industry, cross-ownership, cross-border operation of one of the large restaurant groups.
Technology "materialization" to crack the old restaurant chain expansion problems
For Quanjude in the chain operation of the performance, China Chain Store Management Association, Guo Geping, chairman of the "is not easy". KFC, McDonald's and other Western fast food through the chain to achieve rapid expansion, the key is its products, brands and business model can be quickly copied, generally not because of the loss of technology and the loss of their own advantages.
Shabu-shabu also has this advantage, which is a key reason why some hotpot chains have been able to expand rapidly. But for some long-established Chinese food and beverage companies, the requirements for secret ingredient recipes and fire conditions are very high, and the loss of "know-how" or talent can easily lead to the loss of the advantages of long-established companies. Therefore, the chain of Quanjude seems invaluable.
Jiang Junxian said, Quanjude in the process of expansion through the chain is not without a detour, because of lax internal control, some franchises do not strictly adhere to the unified distribution, there have been stores opened and closed the event, but this did not affect the enterprise to continue to take the road of chain management determination. Instead, Quanjude took this as an opportunity to resolve to overcome the difficulties in the process of chain expansion through technical "materialization" and further strengthening of internal control.
The so-called technology "materialization", that is, in the unified distribution of duck on the basis of the use of Quanjude unique duck oven, control of the duck process, the fire, to achieve the unity of taste of the different stores Quanjude roast duck. Technology "materialization" to roast duck as the signature dish of Quanjude has the objective conditions for chain operations. At the same time, Quanjude also try to seasoning "composite" and other characteristics of the dishes quantitative standardization work, so that the nutritional value of its special dishes, ingredients, and color, flavor and shape of the production process to achieve a standardized operation.
With the measures of technology "materialization" and seasoning "compounding", Quanjude has also set up distribution centers, introduced food processing production lines, realized the centralized production and unified distribution of raw materials and auxiliary materials for its products, and continuously strengthened the internal control of its operating stores, and enhanced the internal control of its restaurants, and strengthened the internal control of its food processing and distribution centers, and strengthened the internal control of its restaurants. It also continuously strengthens the internal control of each operating store and enhances the unified training and management of talents.
Jiang Junxian said that after years of continuous exploration and experimentation, Quanjude has accumulated rich experience in chain management, the next step Quanjude will accelerate the pace of expansion of the chain, in the next few years, Quanjude in the country's stores to strive to reach 100, and in order to ensure the high quality of the newly opened stores are to take the form of direct operation.