China's culture is extensive and profound, and China's catering has a very long history. With the development of the times, Chinese food is constantly changing and improving, which has promoted the development of Chinese catering enterprises. However, if we want to break through the development limitations in the competition between western-style fast food and Japanese and Korean fast food, we need to carry out corporate brand planning to make consumers understand the characteristics and advantages of Chinese fast food, so as to attract them to spend in stores. So what exactly do you need to do?

1. Western-style management concept in Chinese catering

Many local catering brands have borrowed the dining environment and management concept of western food, copied and used western-style tableware and supplies, and creating a western-style dining environment is the development trend of Chinese catering industry. It is convenient, hygienic and full of emotional appeal to adopt separate dining system, which greatly improves their satisfaction.

2. Differentiated products expand and innovate brand opportunities

The catering industry is fiercely competitive. In the highly homogeneous catering market, characteristic management has become a differentiated means for many catering enterprises to attract consumers. For the catering industry, characteristics can be started from two aspects: one is characteristic products, and the other is management characteristics.

3. Standardized operation of core competitiveness

The success of Chinese fast food brands must have a standardized model, that is, "central kitchen, cold chain distribution and store processing". Because standardization and process turn production, distribution and sales into business chains, and each chain does not exist independently, only enterprises that master the whole chain can piece together the skill fragments, thus ensuring the core competitiveness of enterprises.

4. Attach importance to the concept of environmental protection management and establish a new brand image

With the improvement of environmental awareness of the whole society, in recent years, many well-known Chinese fast food enterprises have consciously carried out low-carbon management with "low energy consumption, low pollution and low emission". In terms of equipment and facilities, Hehegu takes the lead in adopting LED lamps, solar energy and electromagnetic stoves, which greatly saves energy consumption. At the same time, bowls, plates and spoons are all made of recyclable porcelain tableware. In the treatment of kitchen waste, through the purchase of clean vegetables, the kitchen waste was left in the place of origin and fertilized on the spot. The implementation of the separate meal system itself also reduces the generation of kitchen waste in restaurants.

For Chinese restaurant enterprises, in order to achieve better planning effect, it is a good method to take measures in business philosophy, differentiated products, environmental protection management, etc., but propaganda work should also be done properly, so as to convey the brand information to consumers and make the brand widely known, so as to have a steady stream of consumers coming.