What are the methods and skills of poster design?

1. Let the copywriting embellish the characters

Sometimes, a picture of a character with good composition, good light and shadow and outstanding personality can simply set off the atmosphere without adding too many complicated and complicated decorations. It is enough to attract people's attention to deal with movie stills in the form of old photos. The characters in the picture occupy the main layout of the picture, and choosing the appropriate text layout will make the whole picture look very harmonious.

2. Strengthening points, lines and planes

Some people may say that if the picture itself looks good, it will add extra points, but the reality is so skinny. Many times, the figure pictures given by Party A are not so strong in visual impact. At this time, we can adopt the second method.

This method is different from the first one in that some dotted lines or wireframes are added to the poster. First of all, a good poster has its own prominent central point, among which the size, color, shape, depth of field and other elements are very prominent and eye-catching. Adding geometric elements of points, lines and planes to the original atmosphere can distinguish the size and strength of fonts without weakening the main image of characters, which will make people remember deeply.

3. "Illustration" on the characters

If the characters themselves are not very creative, we can consider using illustrations or graffiti to expand the mood and strength of the picture, and the characters will not be weakened because of the complicated background. It is also a good effect choice to add graffiti modeling directly to the characters or faces.

4. Integration of characters and words

For designers, "words should be big" is a familiar requirement. However, in order to ensure that the characters will not be weakened, we can try to integrate them with the title copy.

The combination of moving characters and heavy and powerful words makes the superposition of characters and words more visually impactful. Characters become a transition of words, which can expand the scope of copy display and enrich the picture at the same time. Text is no longer a separate individual, but as an element, it is integrated with the character picture.

5. Collage cutting of multiple characters

Like movies and TV series, where multiple characters appear at the same time, the design of character posters can choose the way of collage cutting, and it can also be applied to distinguish the characteristics of different characters. But at the same time of segmentation, it is necessary to ensure that the tone of the whole poster is consistent with the film atmosphere.

In addition to neat segmentation, collage combination is also a very expressive way of personality. By adding some other elements or patterns repeatedly through collage, the poster can be more creative and three-dimensional. Analysis of points, lines and planes in graphic design

Analysis of points, lines and planes in graphic design

In the field of graphic design, points, lines and planes have their unique visual effects and aesthetic values. As a visual language, they convey specific connotations and information to people through certain combinations. The following is the analysis of point, line and plane in graphic design that I shared. Let's have a look.

1. Point

In

geometry

, a point has only a position and no area, but in the eyes of graphic designers, a word, a symbol and a smaller unit figure are called points, that is, tiny shapes in the work can be regarded as points. There are changes in the shape, direction, size and position of these points, and then different

arrangements and combinations

will bring people different psychological induction.

A point can best form the visual center. In graphic design, we can summarize the parts that need to be emphasized as a point, and people's eyes will eventually condense in this part. When the point is located in the center of the picture, the spatial relationship with the picture appears harmonious and stable; When it is above the center, it will have a sense of instability, forming a top-down visual process; When the position is lower, the picture will have a sense of stability, but it is easy to be ignored; It is most likely to attract people's observation and attention when it is located in the upper position of two-thirds of the picture; When the point is located at the edge of the picture, it changes the static balance of the picture and forms a sense of tension.

two points. If two points are produced in the picture, the visual tension between the two points will be formed, and people's vision will jump back and forth between the two points, forming a sense of flickering. When the two points are different in size, the vision will move from the big point to the small point, resulting in a movement trend. There is such a mobile phone print advertisement: in the picture, a big dog is staring at a small mobile phone, and people's eyes finally fall on this small mobile phone because the cohesion of the small point is stronger than that of the big point. A successful slogan: "I am smaller and more popular than me!" " Immediately made people remember the characteristics of this mobile phone. The combination arrangement of many points, the repeated, equal and equidistant arrangement of points, gives people a clear, regular and comfortable feeling. However, absolute neatness tends to appear dull and monotonous, and we can make the picture active through gradual change, approximation, specificity and other forms. When smaller points are regularly arranged together according to a certain shape, they will form a surface. Different sizes of points will produce a sense of spatial depth, and the gathering and dispersion of points will cause diversification of energy and tension, making the picture very interesting.

second, lines

lines are formed by the trajectory of point movement. Geometrically, lines have no thickness, only length and direction, but in graphic design, the width and thickness of the lines vary. A line of text and a blank can be called lines. Line plays an important role in graphic design works. Lines can divide the screen space, and represent the outline and internal structure of objects.

(1) Lines can divide the screen space. Here we simply summarize lines into lines and wireframes. Lines can divide the space and have the function of visual guidance. We can try lines in many ways, put out every possible position, understand the method of lines dominating the space, and analyze the different visual feelings of lines in space due to changes in position, length, width and density. Wireframe is an effective limitation of design content, which has a warning function and can form a visual focus. Examples prove that wireframe is the last solution to get visual attention. The definition of wireframe makes the theme produce spatial "force" and "field".

Because of the changes of line thickness, color, light and shade, and interpenetration, the virtual and real relationship between front and back can be generated, which makes the picture lively and has the function of relative constraint. The form of wireframe mainly appears in geometric way, attaching importance to the sense of proportion, order, continuity, clarity, accuracy and rigor, but it is a little rigid. We can completely break the traditional wireframe design, change the shape, size and placement position of wireframe according to the theme and connotation of the work, make the pattern vivid, free and rich, and express it in a more interesting and novel direction by means of bending, folding, breaking, hiding and freehand drawing. When we combine skill, feeling and wireframe, we can better solve the problems of function, logic and aesthetics, and a beautiful, generous and impressive picture will appear. So wireframe is the perfect combination of

abstract thinking

and logical thinking.

(2) Representing the physical outline and internal structure of an object; lines are used to represent the physical outline and internal structure of an object, which are not limited to concrete, but also can represent abstract, unstable and inaccurate images, such as the representation of water waves and moiré in traditional paintings. More importantly, each line has its own unique personality and emotion. Their speed and ups and downs all affect people's thoughts and become a realm of storing essence and charm. We should be good at using it. Such as

unified instant noodles

plane poster advertising, red background, chopsticks in the bowl of noodles in the form of

diagonal

, seemingly unrelated to the commodity

guzheng

and pipa exist in the picture as abstract dotted lines, the exaggerated expression of lines will show the food incisively and vividly, and then with the advertising language-"the face that can be played".

3. Faces

In most works, faces occupy the most space, so they are more intense and realistic visually than dotted lines and have more distinctive personality characteristics. Here, "form" and "state" are emphasized, because their existence directly affects the visual experience of design works.

(1) "shape"-its essence is a "box" to realize setting, which we can understand as various shapes. All faces have certain shapes, which are formed by the edge. These shapes are the "pictures" of visual elements in graphic design, which may be processed pictures or some sketches. We can treat these "diagrams" as pure shapes when designing. Shape determines the screen space, so we must know the virtual and real space of our pre-designed shape and control the proportion of virtual and real space. We should give full play to our imagination and deduce the concept of "frame" to the extreme.

Triangle

, square and circle are the basic shapes of all shapes, and their addition, overlapping and covering can produce rich shapes. A simple piece of white paper can form many novel, unique and interesting faces by folding or cutting across the board, not to mention the ever-changing things in the world. Improving the sensitivity to shape and trying different combinations will greatly improve our ability.

(2) the "state" state refers to the external performance presented by the internal structure of objects. In the plane

visual communication design

, we can call it texture, in order to strengthen the performance content and achieve the purpose of better information transmission, some novel and unique visual effects are specially selected or added to make the plane more vivid.

Matisse

The drama poster "Who is addicted to drama, please come along" designed for Kiel Theatre, in which the main visual elements are an actress's head and many butterflies. These butterflies are pinned above the actress's neck, and the closer they get to her head, the denser they become. The texture of the actress's hair is completely replaced by butterflies, which can reflect the novelty and ingenuity of the picture, and the arrangement of elements from sparse to dense emphasizes the appeal of the drama content. In this poster work, Matisse ingeniously selected the' irrelevant' elements for new replacement, showing new forms and giving people unique visual enjoyment.

Fourth, the comprehensive design of points, lines and surfaces

In specific graphic design, points, lines and surfaces complement each other and embellish each other. They are relative, the continuity of points produces lines, the expansion of points forms surfaces, the lines become thicker to obtain surfaces, the surfaces become smaller to form points and narrower to become lines. We should be good at dealing with the relationship between the three, especially understanding and mastering the lively movement of points, gaining insight into the sensitivity of lines, and making clear the sense of weight and expansibility of graphics. The works of art master Horgo Matisse are very representative in the treatment of points, lines and surfaces. For example, in the poster he designed for the Ettingen Drama Festival in Germany in 1996, the short-term words are as cool as the seawater jetted by a female model. The red words on the horizon in the middle of the picture appear in the form of dots, which adds more vitality to the vision. The points, lines and surfaces of the whole picture are properly handled.

v. plane and space

change the static design concept into a dynamic design concept. Nowadays, the materials and production techniques used in graphic design are not limited to paper and printing. We should consider the plane in a dynamic environment and feel its changes in language forms in view of the changes in graphic design. G Bay, a Dutch designer, took the lead in designing the poster as a special-shaped poster, so that it can blend into the surrounding environment. German designer Uweilers designed the poster in a form that can be attached to all directions until it is infinite. Although the shape of "bottle sticker" is not complicated, it is only a small plane, but its forming state must be attached to the bottle system and presented in a three-dimensional form.

Web design

provides the possibility for the transformation of point, line and four-dimensional space

in graphic design, so we should think about the plane from the perspective of space.

to sum up, points, lines and surfaces play a decisive role in graphic design. Points have the personality characteristics of concentration, extension of lines and weight of surfaces. They are combined with each other, and with the help of the designer's infinite imagination, they are linked with the forms of expression through certain composition principles to form a specific visual language, which is used to strengthen the understanding of plastic images and enhance the vividness and expressiveness of design itself, so as to improve the visual charm of design works and convey certain information. Composition of points, lines and surfaces of graphic design knowledge

Composition of points, lines and surfaces of graphic design knowledge

As an excellent designer, you need to have rich ideas, keen observation and perceptual knowledge of beauty. Here, I will introduce the composition of points, lines and surfaces of graphic design knowledge to you. Welcome to read!

the composition of points, lines and surfaces of graphic design knowledge 1

1. What are the indispensable factors in design? What is the most important factor?

1. One is materials, and the other is processing skills, technology, knowledge and experience with tools, which are five necessary conditions;

2. As an excellent designer, you need to have rich ideas, keen observation and perceptual knowledge of beauty <; The key to distinguish designers from craftsmen > These are the indispensable and important factors that constitute "creative inspiration".

second, where did the design ideas and creative inspiration come from? How can we generate creative inspiration?

1. From a big perspective, it comes from the background of the times and from our lives. Current events make heroes and times make artists.

For example, the war years reflect the life works in the war years;

For example, a student's creative consciousness mainly comes from ideas and ideas related to learning. (e.g. charging works)

2. The inspiration for creation comes from the cultural knowledge and information of artistic works that you possess. You should spend more time appreciating and analyzing all kinds of excellent works, so as to cultivate your thinking ability in images, open up creative ideas and increase creative inspiration.

3. Have inspiration-realize inspiration (what should I pay attention to when designing? )

You must master the basic ideas of creation and the basic principles to be followed in design

What are the basic ideas of creation and the basic principles in design?

III. Elements of shape composition

Elements:

1. Shape: point, line and surface.

2. color: hue, lightness and chroma.

3, texture.

A, point: it is one of the basic elements of design.

geometric angle: a point has only a position, but no area.

modeling design angle: a point can't be visually expressed without shape. Give it size and area, and it will have shape. The smaller the point, the stronger the feeling, and the larger the point, the more faceted it will feel. Clever composition of points can create a three-dimensional sense with curved surface, shadow and other complex

B, line: straight line < There are disjoint lines, connected lines and crossed lines >:

curve <; Open curve and closed curve >;

geometric angle: lines have no thickness, only length and direction.

in design: to express it by visual means, the position, length, thickness, width and composition characteristics of the line will broaden the creative thinking.

a, a point keeps moving in a certain direction to form a straight line; when the moving direction of a point changes, a curve is formed; the line moves into a plane; the plane moves into a solid.

b, thick lines are strong, thin lines are sharp and have a sense of speed.

C, surface: the movement of the line forms a surface

which has a length and a width; Without thickness, it is the surface of the body.

put points, lines and surfaces.