Hefei Store, a hot pot brand franchise store founded by Du Haitao, was complained by consumers that there were flies in the hot pot, and was subsequently ordered to rectify by the market supervision department. The food brands founded by stars have frequently overturned, which makes us want to ask, is the star aura really that important in the food industry? I don't think this aura is so important to consumers.
In the face of consumers, no matter who founded the restaurant, the most important purpose is to make conscientious, safe and hygienic catering. Only in this way can the brand last for a long time and make consumers feel at ease. Star aura may bring temporary consumer benefits, but if you want a long-term brand, you still have to rely on your own taste and reputation.
Over the years, apart from their acting careers, many stars like to engage in their own sideline businesses. From Xianhezhuang in Michael Chen, Spicy Doula in Du Haitao, Tea Shop in Guan Xiaotong and so on. Many stars will use their fame to directly promote their food brands.
In many celebrity restaurants, almost all of them queue up to eat. Some fans simply support their idols, or even meet their idols in the store. There was a successful case of a star opening a shop, and then more and more stars joined the ranks of star opening a shop.
However, in recent years, star shops have been frequently overturned. In addition to the price, there are also food and beverage hygiene problems that are very intolerable. This time, the hot pot restaurant in Du Haitao actually ate flies, which is a low-level mistake in the catering industry. No matter who it is, it needs to be revoked and ordered to rectify.
the most important thing in the catering industry is food hygiene, and it is still so irresponsible for what it eats. Whatever the reason for Du Haitao, we must face up to this problem.
Many fans will also complain about Du Haitao, thinking that the hot pot restaurant is just his brand, and how many franchisees manage it, Du Haitao can't cover everything.
But as a public figure, he can't be unaware of the importance of food hygiene to the catering industry. Therefore, I think that since he has used his star effect to cheer for his store when he created the brand, he should do a good job in management afterwards, otherwise it would be irresponsible to the fans. Since the wool of the fans has been stolen, the public must be responsible.
So I would also like to advise all the stars who are going to enter the catering industry. Since they have established their brands with their own fame, they must be responsible for the operation of the stores behind them. Otherwise, once there is a problem, it will definitely have a huge impact on themselves and their stores.
food is the most important thing for people.
China people are a nation that pays great attention to food, but we require not only taste, but also hygiene and safety. This is the most basic respect for consumers.
Since the restaurants of star brands frequently roll over, we still have to consume rationally. After all, what we eat has entered our stomach, and if it is unsanitary, it is also our body that suffers.
no matter how big the star aura is, it is not as important as food hygiene.