Today, in the age of self-promotion marketing, news marketing remains an important part of marketing strategy, even though the media is more decentralized than ever before. In his book, The New Rules of Marketing and PR, David Millman Scott points out that the new media world consists of far more than the usual media channels. In addition to television networks and major newspapers, there is a world of websites, blogs, social media and a wide variety of reports and opinion makers that brand marketing needs to reach. The only way to do this is to make information widely available through many channels. Press releases have more influence than other forms of articles. According to research, 36% of people trust companies or organizations to issue press releases more, while only 6.7% trust social media. Therefore, businesses and charity organizations should always engage in press marketing thus increasing the reach of their brand. You may not have the material to write a press release, but Stranger suggests that you issue press releases to media sites when your organization is Developing a new project, especially one where people are exposed to something for the first time and have new information to **** enjoy, such as research, experiments, etc. Your CEO or other prominent staff or board members speaking at a meeting. Winning some awardProducing a product or a useful publicationReceiving a significant donation or grantReaching a goalA fundraising eventDispatching volunteers to help solve a crisisA unique person or an ongoing social issue, etc., and there are many other possibilities that can be created. In addition, in case you have an official website, issuing press releases is also good for optimizing your website and can better help you rank in the search engines. Of course, to do this, you also need to optimize your press releases by using keywords. Search engine optimization is a highly specialized field, but even so, we can learn some basic optimization techniques, such as keyword optimization ranking. Start by researching keywords and related keywords to see which ones work best for your press release. There are many keyword research tools online, of course, there are also some free tools for us to use, if the tool you are not too good to use then small stranger that, drop-down search terms and related search terms can be very good to help you find the right keywords. In addition, in the choice of keywords try not to some hot words, because this may be counterproductive, because the heat is higher, the use of these keywords more people, the more difficult your ranking. But if you choose a long-tail word related to the core hot words or keywords that contain core hot words, although the number of people searching may be relatively small, but your press release may get better rankings. For example, the word "marketing" is difficult to rank, but "restaurant soft marketing" is relatively less people search, but once others search for this word may be more likely to see your article. At the same time, you can also optimize a related phrase, such as: wedding soft marketing, news source marketing, etc.. Consider the various keywords that people looking for types of information might search for, and using these keywords can get you ranked relatively higher. Of course once your rankings click high enough, you will also rank higher on core term marketing. But it should be noted that the choice of keywords is not the more the better, a title word count is limited, too many keywords will not only affect the reader's reading experience, but also marketing search engine on your article weight judgment. (Article by 178 soft network original, reproduced please specify the source)