Team building is a key factor for the healthy development of an enterprise, especially during the transition from birth to growth. I have carefully collected and sorted out successful team case studies for you. Let's have a look.
successful team case analysis article 1: how do small teams do big business?
the era p> PC internet is drifting away, and the entrepreneurial wave of mobile internet is surging. The crazy growth of mobile applications (APP) is occupying a new trend, among which some popular applications have won the favor of a large number of users and venture capitalists with the help of small entrepreneurial teams.
However, behind the scenery, a piece of data also poured cold water on the passionate mobile Internet entrepreneurs. According to the report data of Ai Media Consulting, at present, the average life cycle of APP in the domestic application market is only ten months. 85% users will delete their downloaded applications from their mobile phones within 1 months, and after 5 months, the retention rate of these applications is only 5%.
Why do these small teams stand out from the crowd and create in the full swing of APP startup? Myth of creating wealth? After the smash hit, how to avoid it? When it is red, it will decline? Awkward?
the team is small, but it can achieve? Myth of creating wealth?
in April, 2112, an illustration was? After being acquired, 15 young people on Instagram have gone to work on Facebook with their bags? The photos were published by major technology websites. ? 15 employees, 1 billion dollars? Founded only 551 days ago and gained 27 million iOS users? Topics such as Instagram have also become descriptions of the popular mobile phone application by major media. Many internet entrepreneurs lament: mobile internet? Myth of creating wealth? Will kick off.
less than two years later, in February 2114, Facebook announced that it would spend $19 billion to acquire WhatsApp, a mobile instant messaging service. After the acquisition of WhatsApp with only 51 employees, the average value of each employee is as high as $381 million. This has also become the Silicon Valley? The new legend is WhatsApp with only 51 people, serving 451 million people around the world.
such an example has given Huang Guangming great impetus. As? Magic diffuse camera? Huang Guangming, the founder of APP, has many years of working experience in Silicon Valley with a strong entrepreneurial atmosphere. The first startup he joined after graduating from college benefited him a lot. Later, although he also had a good position in big companies such as Microsoft, Huang Guangming still felt depressed because he preferred the entrepreneurial state.
Therefore, Huang Guangming, a computer student, decided to make an APP with Ren Xiaoqian, an alumnus who studied fine arts. This APP allows users to quickly turn photos taken by their mobile phones into cartoons. See yourself humorous, optimistic and happy at any time? .
? Be an APP that you like and others like, and this kind of entrepreneurship does not need too high cost in the era of mobile Internet. ? Huang Guangming said. Now, after receiving tens of millions of dollars in Series A financing from Ali, Huang Guangming's team has expanded to 61 people, and its service users are around 211 million.
? Look at our backstage, so many foreigners are here? Sun? I wear the cartoon image of China Hanfu. This is a message in Thai and this is a message in Spanish. Huang Guangming said excitedly? We are proud to let so many foreigners know about China culture through our APP. ?
The phenomenon of copying and following the trend is serious, and the survival rate of App is low
Perhaps it is because of the low entry threshold that young entrepreneurs are flocking to the APP market. Since 2113,? Phenomenological level? Apps are constantly emerging, and the low threshold has driven the popularity of App entrepreneurship, which has also raised the elimination rate of the entire market.
as a popular creative photography social APP? Footnote? Yang Liu, the founder of, has a deep understanding of this: Nowadays, mobile APP entrepreneurship is still too impetuous, and the phenomenon of following the trend is very serious. One? Explosions? Come out, copy it immediately, and even some plagiarists leave a lot of messages in our Weibo and post bars, saying that we are? Slot point? Too many, theirs is more useful, and there are links to encourage everyone to download. ?
Start-up teams are generally short of manpower. For plagiarism, Yang Liu seems very helpless. We don't have that much time to deal with these things. After all, the startup team has limited energy, but in the long run, after the original team was copied? Die? If it is dropped, the plagiarized team will not be able to do it for a long time because it just copied a form, which is a vicious circle. ?
in addition to plagiarism, another big problem faced by start-up teams is to brush the list. In the APP store, some app production teams will spend a lot of energy and financial resources on publicity and promotion in order to attract users' attention, which is very unfavorable to those teams that are full of creativity but don't have much extra funds for promotion.
in tel Aviv, Israel, mobile APP entrepreneurship is also booming. as the chief operating officer of yingtu company, Zhang lei has led domestic internet investors to inspect tel Aviv many times. he said frankly: Compared with Israeli, there is a serious phenomenon of following the trend in China's mobile Internet entrepreneurship, which brings homogenization and fierce competition. Entrepreneurs often can't settle down and concentrate on innovation, but are more influenced by the market, resulting in insufficient innovation, more bubbles and low survival rate. ?
focus on improving products and retaining users with creativity
With such a low survival rate, how can entrepreneurs maintain the vitality of products in the tide of APP entrepreneurship?
? Magic diffuse camera? The team was established in 2118, but our products were not officially launched until 2113, and it took five years to brew. ? When it comes to starting a business, Huang Guangming doesn't want to emphasize the difficulties he has encountered too much, but he always thinks that it is very important for Do not forget your initiative mind to focus on perfecting products.
? Instagram, a photo sharing application, was launched in 2111, and it didn't really become a big hit until 2112. In the middle two years, users kept improving their products, and users used them because of their good product experience, rather than brushing out the list. ? Huang Guangming said.
recalling the early years, Huang Guangming sighed with emotion: At that time, our dream was to put artistic things in the computer. Users could take a photo casually and immediately come out with all kinds of cartoons and animations. This sounds cool, but it was very difficult to do it. Finally, the problems on the PC side were solved little by little. When the tide of mobile Internet came, all the technicians of the start-up team basically had to be replaced. ?
nevertheless, Huang Guangming still thinks: For the new trend, the team should be brave enough to make changes, dig deep and reflect step by step, and study the characteristics of the products. Such products are difficult to copy and can be favored by users. ?
Yang Liu agrees with this view, saying, Footnote? After the explosion, although there were copycats, they still focused on improving the products. When our products are not only image processing software, but also have social attributes, the possibility of plagiarism is small, because the choice is in the hands of users? .
? Never start a business for the sake of starting a business. ? For young people who want to get involved in this field, Yang Liu suggested. Of course, everyone can start a business, but you have to think clearly about what you are doing, because only by truly touching yourself can you impress people like you. ?
successful team case analysis 2
1. The basic situation of 3G
3G Group is a private enterprise in Qinhuangdao City, Hebei Province, formerly known as 3G Real Estate Development Co., Ltd., which was established in 1998 and developed into a diversified group company in 2114. Up to now, the company has grown into a company involved in real estate, property, hotel catering, education, culture, tourism, shipping, trade and high-tech electronics manufacturing.
Mr. L is the founder of the company and has been the head of the company for many years. ? Guang Lixin, follow the general trend? Is the personal idea of the company chairman l? Guang Lixin? It shows the attitude of being human, making friends widely, being honest with friends, relying on friends in business and being honest in business; ? Follow the general trend? It represents a business philosophy, conforms to the development trend of the times, conforms to the trend of national policies and conforms to the regional development of Qinhuangdao. Now this concept has become the corporate culture of 3G.
With rapid development and diversified management, the company has been involved in more than ten industries. At the same time, some problems have gradually emerged. One of the problems that the company feels from top to bottom is that the talents can't keep up with the development of the business. There is a shortage of talents, people who can't be of great use, people who want to introduce are unwilling to come, people who have tried their best to introduce are not easy to integrate into the team, and the growth of old employees is slow and stagnant. These team building problems have become a difficult problem for many enterprises, especially for private enterprises that have gone through the entrepreneurial stage and are facing a second venture. To this end, 3G people have thought of many ways, L has spent a lot of effort, and some experience and measures are worth learning. Before discussing team building in depth, let's share the experience of 3G team building.
ii. 3G team building experience
at present, the core team of 3g has about 21 people, which has begun to take shape. From a few people at the beginning of the business, up to now, including the chairman, general manager, deputy general manager and the heads of various business divisions and subsidiaries, there are about 21 middle and high-level teams of 3G with thousands of employees. Most middle and senior leaders are people who have worked hard with L for many years, and a few members have not joined for a long time. For example, the head of the education department is an experienced professional recently hired from Beijing, and other departments and human resources departments have introduced talents.
If you go deep into the 3G team, you will find two distinctive features: First, the team has strong cohesion and centripetal force, and a harmonious and happy atmosphere, like a big family, with employees like brothers and sisters, and the family member L is like the elder brother of this big family. Second, when it comes to L, the head of the company, whether it is the middle and high-level leadership team or the ordinary grass-roots employees, whether it is the old employees who have followed the company for many years or the new employees who have not joined for a long time, they are all impressed by L's personal charm. Team unity and harmony, L personal charm, these are two outstanding characteristics of 3G team.
L advocates humanized management, emphasizing? Retain people with feelings, cultivate people with careers, and attract people with treatment. ? The ability of 3G Group to attract talents mainly depends on these employment concepts and methods.
? Keep people with feelings? Mainly reflected in the relationship between oneself and employees, we must put ourselves in a correct position. In the attitude towards employees, L believes that the key is to understand employees, know what executives think, do and need, treat employees in the other's shoes, don't compete with subordinates, don't let employees laugh first, customers can't laugh, treat employees equally, never treat themselves as bosses, and have things to negotiate. Correcting one's position is not only reflected in the relationship with employees, but also in all aspects, such as the party and government, employees, customers and friends, and we must really do anything.
? Cultivate people with career? L also has a set of practices. He thinks that employees must be given a platform, especially those who have the ability. They must be given a platform for development. Employees need opportunities to develop most, which is even more important than money. 3G Group has this consideration when it is involved in so many industries. If there are fewer career opportunities, there will be fewer opportunities for talent growth. Only by expanding industries can people be placed well. Give talents a chance to manage things, and at the same time fully delegate power. Except for major events, you need to come forward by yourself, except for major decisions that you must participate in, you generally let the person in charge run them. X, the general manager of the group company, also thinks so. The main purpose of training people is to give them something to do and let them grow up in doing things.
? Attracting people with treatment? L think that employees who work in 3G still have to pursue a balance between pay and income. Without a decent income, employees can't be motivated. In this regard, the feedback from 3G people is the most telling. Everyone is satisfied with the salary. No one in the middle and high-level team mentioned the unfair salary. On the contrary, it is generally believed that L is generous and generous, and never cares about the salary of employees. At present, all middle-level people have basically bought their own private cars, and their income level is relatively high in the local area. In terms of welfare, basically all employees are insured in accordance with national regulations. Even the extremely unstable security guards and hotel waiters are fully insured for security guards and waiters who work a little longer. Holidays and holidays are also fully implemented in accordance with national regulations. The company would rather have middle and high-level employees work overtime and try to let ordinary employees rest on time.
It is difficult to explain the whole picture of this humanized management in detail in a few words. L, who is a soldier, does not adopt an overly militarized management method. He pays attention to making employees happy. He thinks that what he is engaged in is mainly the service industry, not the manufacturing factory type, and he can't quantify the work tasks, not the piecework type. It is very important for service enterprises to make employees have fun in it, and it is necessary to be relaxed and not tired. Once something happens, he will fight hard and be fine. From a very early age, 3G regularly organizes employees to travel and relax, go out to study, and try to give employees a relaxed and happy atmosphere. It is also a principle of L to never hurt employees for their own reasons. When employees have difficulties, they will overcome the small things themselves at the first time, and do the big things for them so that they can live and work in peace and contentment.
There are concrete examples to illustrate this humanized management method, and some little things can best reflect the real situation:
1. A complete college student wants to hold a photo exhibition by himself. This college student knows that L likes photography and wants to see L's side, but the people below blocked him. When L knew about it, he personally asked the college student to meet him. After hearing about the idea of the college student's photo exhibition, L actively sponsored him to make it a photo exhibition. Later, in return, the college student went to Tibet alone and took many photos for L. This incident has deeply touched many people. How can you treat your friends and employees if you can do this to a complete stranger?
2.L started as a dry catering business. Sometimes L comes back from work outside and hasn't eaten yet. He never bothers the staff, just finds something to eat by himself, and simply fills his stomach. He won't think that he can get many special treatments just because he is the boss. Moreover, for hotel staff, even the most basic waiters, L can call out their names.
3. During 2118 and 2119, the real estate industry was once depressed, and 3G, led by real estate, had difficulties in cash flow. In this case, the company not only failed to reduce staff and wages, but also tried every means to improve the wages of its employees. This makes the middle and high-level teams and grass-roots employees extremely moved, and some people are very moved.