First of all, you have to choose a lot of people, which is of course the most important.
Then you should pay attention to the direction of the main stream of people, which is what professionals call the main stream of people.
It's best to open the store upstream of the main line of people flow. If you drive downstream of the main pedestrian flow line, most customers will be stopped by restaurants upstream, which is also convenient. For example, at the corner of the intersection, the color of the exterior decoration of the shop should be different from that of the surrounding shops, which will be very conspicuous.
Finally, we should pay attention to whether the shop is open on the left or right side of the street. This should be observed on the spot. Although it is just across the street, the convenience will be different.
Second, in a word, it should be lively, popular and convenient for environmental sanitation.
I will make a comprehensive analysis from customer orientation, business types and market analysis.
1, the positioning of 1: 1 rice is Chinese fast food, but it is different from the previous fast food industry. Because of its low price and comfortable environment, it is known as the "lunch savior", which is suitable for mass consumption and won a good beer. It is suitable for migrant workers, office white-collar workers and bosses without losing their identity. If you spend 8-30 yuan at a time, you can have a full meal.
2, market analysis, from the catering industry as a whole, there is a blank place in the market, that is, the mid-range enjoyment area of bottom consumption, everyone has such an experience, eating fast food with box lunch, poor food, poor taste, poor grade, eating out to a hotel, spending hundreds at a time. Go there occasionally a few times a month. If you go often, no one can stand it. Gaimi fills the gap in this respect, meets the needs of the times and is a development trend. .
3. Youwei Gaima Hotel mainly sells Gaima rice and Jiangxi absolutely crock simmer soup. Crock soup, completely adopts the traditional folk stew method, takes the crock as a vessel, takes refined food and natural mineral water as raw materials, and is heated on six sides by the traditional hard charcoal fire constant temperature method and stewed for more than seven hours. Food with traditional folk characteristics and modern taste. Cover rice and crock simmer soup, two perfect combinations, make customers linger.
4. The decoration style of Gaima Hotel is clean and refreshing, with bright decoration colors and some fashionable atmosphere, which makes customers feel warm. The bowls in Gama Hotel are generally Japanese-style large-size wide-mouth bowls, which make people's forefinger move greatly. What's more, the fried covered vegetables are small pot dishes, which are carefully crafted separately and are "handmade", which is naturally more beautiful to eat. Moreover, the energy efficiency of eating in the Gaima Hotel avoids the embarrassment of "who pays the bill". People line up to order food, pay first, and then eat. Naturally, it is AA system, which is simple and easy to operate.
5, price positioning, according to the store location rent is different, the price can be floating 1 to 2 yuan.
14 series: braised Monopterus albus, fried beef brisket with pepper, fried pork intestines, fried bullfrog, cumin beef, spicy ribs, hot and sour squid, wild pepper beef, braised pork with plum, and fried fat flowers with Laoganma.
12 yuan series: flavored pork liver, hot and sour chicken offal, Tang Renshen sausage, dried pork, fried chicken with green pepper, fried meat with crispy cucumber, and fried green beans.
10 yuan series: stir-fried pork with small farmers, stir-fried pork with garlic seedlings, stir-fried cucumber with ham sausage, stir-fried pork with long beans, fragrant eggplant and stir-fried pork with lotus root slices.
8 yuan series: crooked vegetable paste, sour bean paste, green pepper oil residue, eggplant beans, dried celery, home-made tofu paste, scrambled eggs with tomatoes and green peppers.
6, crock simmer soup price:
15 yuan series: American ginseng black-bone chicken, Tianma pigeon soup, Dangshen old hen soup.
10 yuan Series: Braised Chicken Soup with Bansu
8 yuan series: Bansu ribs soup, cuttlefish belly soup, old duck soup with mushroom and ginseng slices.
7 yuan series: cuttlefish ribs soup, soybean pork hand soup, tea tree mushroom ribs soup.
6 yuan series: lotus root sparerib soup, kelp sparerib soup, melon sparerib soup, peanut sparerib soup, corn sparerib soup and radish sparerib soup.
5 yuan series: longan meat pie soup, egg meat pie soup, cuttlefish meat pie soup and mushroom meat pie soup.