Because coffee has the four characteristics of addiction, fast consumption, repurchase, and profiteering. Tong Ren Tang launched Chinese medicine coffee, perhaps also based on these factors, if you can successfully cut into the coffee market, especially the rising Chinese coffee market, this is undoubtedly a breakthrough trillion dollars of big business.

According to reports, there is a "net red" coffee shop in Beijing's East Third Ring Road, where business is exceptionally brisk on weekends, and the store's pop-ups are a combination of Chinese and Western, including a Chinese wolfberry latte, motherwort rose latte, and a hawthorn and Chenpi Americano, which sell thousands of cups every day. Tongrentang launched the Chinese medicine coffee, a combination of Chinese and Western "cross-border" way to let more young people understand Chinese medicine.

"Coffee with goji berries, tomorrow can get up early," a slogan of this specialty coffee shop is undoubtedly the best interpretation of the Tongrentang launch of traditional Chinese medicine coffee, goji berry latte, motherwort rose latte, hawthorn Chenpi American style, a century-old Tongrentang opened this traditional Chinese medicine health catering experience, the launch of the addition of the Chinese herbal medicine of coffee, and became a Netflix hit for a while. It has actually become a Netflix hit spot for a while.

Expanded

Tongrentang's coffee shop mystery

Tongrentang's coffee shop mystery is even more in the word "medicine", from the "ZhiMaHealth" (Tongrentang Health). From the naming of "Zhi Ma Health" (the new retail brand of Tongrentang Health Pharmaceutical Group, established in July 2019), it can also be seen that the coffee and beverages launched by Tongrentang are still emphasizing the old profession of "traditional Chinese medicine".

Such products as Rhodiola Rosea Cocoa with Coconut, Red Grapefruit Tea with Licorice, and Hawthorn Chen Pi Americano, as well as the new Herbal Latte and Luo Han Guo Americano 2.0, are priced from 23 yuan to 38 yuan. According to CCTV Finance, thousands of cups of explosive models such as wolfberry latte, motherwort rose latte and hawthorn peel Americano are sold every day.

Unlike other coffee shops, Zhi Lama Health also offers a series of "health soups" that are several times more expensive than drinks, such as a one-person portion of bird's nest with purple potatoes for 138 yuan, bird's nest with avocado for 328 yuan, and sea cucumber and brown rice congee for 188 yuan, with dine-in appointments required up to three days in advance. The cheapest one is Poria, Chen Pi and Job's Tears Stewed Old Duck for RMB 48 for one person.