1. I don't know what to write every day.
Why do others have so much to write?
2. come up with a theme you want to write about
I wonder if the user will transfer?
3. How many people read other people's articles?
But I only have a few hundred, and the same thing is just another angle.
Before you know how to choose a topic, let's learn what a topic is.
In the era of traditional media, topic selection is the conception of an article, and it is a kind of planning ability to write from what angle, what center and what tone.
It's not what users want to see, but what they send, which lacks interactivity.
trait
1. Timely
theatricalize
3. Sense of distance
4. Exclusivity
In the new media era, the topic selection is mainly aimed at the people, focusing on the hot spots that the people care about, writing what they want to see and saying what they want to say, which is highly interactive.
trait
1. Hot topic | Controversial
2. General
3. Easy to understand
Second, before choosing a topic, three questions need to be considered.
1. As a user, you will forward this angle.
2. You want to express your feelings about things, and users get it.
This topic will attract readers' attention.
To put it bluntly, the topic is to serve users.
You must understand three things.
Who is the user, what is the pain point and what is the starting point.
Third, how to do a good job in daily topic selection according to the positioning of WeChat official account?
1. Mining content positioning keywords
2. Dead user needs and pain points
3. Explain hot spots (hot keywords X content positioning X user pain points)
Keep up with your peers.
5. Learn from explosive articles
Four, five directions of explosion topic selection
1. Anti-mainstream, anti-political correctness
2. Get out of the routine and hit human nature directly
3. Look at the world from another angle
4. Deep thinking about things
5. Fun and love, extreme fun and love
PS, whether it is daily topic selection or explosion topic selection, we should pay attention to the following three points.
1. Understand the needs and pain points of target users.
2. Insight into the common pain points of human nature and the public.
3. Keep the smell of hot spots and cut into hot spots quickly.