The main force of Generation Z is the Post-95s, who already have a lot of work experience, while most of the other Generation Zs have already entered university. The consumption habits of Generation Z are very different from those of the Post-80s and Post-90s, and Generation Z has now entered the public eye and become the main force of the future society, and is now one of the most dominant in the world, with a large proportion of the world's population, and due to demographic reason, China is the world's largest Generation Z country, with a Generation Z population of 100 million, which is a number that should not be underestimated.

?Gen Z has its own unique pleasures

If these ? troubles? as children's minor troubles, you may suffer a great loss, and even the whole young consumer market will not be able to open up. Various data show that at this stage, the Gen Z circle has become one of the mainstreams of the niche market and has a bright future, so in recent years, brand owners gradually rejuvenate their brands, adapt to Gen Z and become friends with them, and the Gen Z group's brand concepts and consumer concepts are very different.

These changes will have a huge impact on corporate brands

At the same time this is an opportunity for brands to potentially be refreshed and reborn. The initial purchase of the brand has gradually shifted from brand trust guarantee purchase to social circle purchaseGeneration Z's consumption is mainly from social interaction, which is different from the usual brand logic, the past brand products prove that the brand's product selection cost, quality, is a guarantee of trust, but not a guarantee of the product, in order to study the brand diversification, the brand's more role is to trust the recognition and the reputation of the company.

It can attract enough users. But with the emergence of new concepts of Generation Z, the role of the brand is fading. Generation Z is not very loyal to the brand, they are more willing to choose their favorite brands, the team of generation Z is broad-minded, with all kinds of creativity, and will be more in pursuit of unique personal characteristics, the brand choice will reflect more obvious characteristics, in addition to the well-known brands, they will also choose niche brands with original design, in the trend, in addition to the pursuit of fashion, they also like the retro atmosphere.