C is defined as consumers and clients, such as "consumers". It means consumers, individual users or end users who use the client. B is defined as business, usually the system software, tools or platforms used by enterprises or businesses for work or business purposes.
B-end: generally, it is a multi-role group, multi-dimensional, and generally three-dimensional. Decision makers (bosses), managers (heads of financial and business departments) and executors (users). C-end: the population is relatively single, and the general dimension is single.
Difference between terminal b and terminal c
B-end users have a long decision-making chain, which makes it more difficult to develop customers. Generally, they need professional follow-up from the sales team, because there are many roles and scenarios for corporate customers. For example: finance, administration, procurement, business departments, management, each role has different levels of personnel. Business is first driven by sales, then by business, and finally by products.
C end is relatively easy to promote, mostly product-driven, or marketing, operation and promotion. B-end: based on service thinking and tool thinking, it is more rational. B-end is more about helping B-end users connect with customers. Better enabling customers to do this requires our services and tools to support it. C-end: product thinking, game thinking, more emotional.