It is worth noting that this is the first cooperation between Jaguar Land Rover and China Syndicate since it entered China 10 years ago. Yu Junrui, global vice president and chief financial officer of Jaguar Land Rover in China, said: "Jaguar Land Rover has never raised any financing in China before. This financing not only contributes to the daily operation of the company, but also reserves funds for future research and development and long-term investment of Jaguar Land Rover China. "
Previously, HP analysts had predicted that under the influence of the epidemic, Jaguar Land Rover's sales in 2020 would drop by 65,438+05%-20%, and its cash flow would also face further challenges.
With the advent of "post-epidemic era", China market will become a key "fulcrum" for Jaguar Land Rover.
China is Jaguar Land Rover's largest single market in the world. From 20 10 to 20 17, Jaguar Land Rover's sales in China increased by 4.5 times, reaching146,400 vehicles, accounting for 24% of the brand's global sales. In the past two months, this proportion has increased to about 50%.
At present, Jaguar Land Rover has established a Chery Jaguar Land Rover joint venture with Chery Automobile in China, with each party holding 50% of the shares. Chery Jaguar Land Rover Changshu Factory is Jaguar Land Rover's first vehicle manufacturing factory outside the UK and a global prototype factory with an annual production capacity of 200,000 vehicles. In Junrui's view, Jaguar Land Rover will continue to deeply cultivate China in the future, not only as a global production and sales center, but also as a global base for research and development, procurement and talent reserve.
Facing the sudden epidemic factors, Jaguar Land Rover quickly launched a series of coping mechanisms in China, and achieved positive results together with its dealer partners. It is understood that Jaguar Land Rover's production capacity in China has fully recovered. In May, the market sales increased by 38.3% year-on-year and 24.2% quarter-on-quarter.
It is not difficult to see from this investment that Jaguar Land Rover is still optimistic about the long-term development of the China market and will continue to upgrade its strategy of deep cultivation in China, despite the great impact of this epidemic on the China automobile market. It is also the performance of Jaguar Land Rover's strong recovery in the post-epidemic era, which further strengthened the confidence of the China government in this British luxury car manufacturer.
According to Yu Junrui, it took less than two months for the loan to be conceived and approved. The relaxation of specific terms is also quite reasonable. "This is inseparable from the strong support of the Shanghai Municipal Government, relevant departments of Pudong New Area and Free Trade Zone, and China Syndicate."
Yu Junrui, Global Vice President and Chief Financial Officer of Jaguar Land Rover in China.
The year 2020 is the tenth year that Jaguar Land Rover entered the China market, and it is also the beginning of a new chapter in the development of Jaguar Land Rover in China. At this critical time point, in terms of products, Jaguar Land Rover has previously announced a "product attack plan" for the China market. By the end of 20021,Jaguar Land Rover will introduce 30 new products including innovative technologies, mid-term redesigned models and brand-new models to the China market.
This year is also the first year of Jaguar Land Rover's transformation to electrification. Starting this year, all new models of Jaguar Land Rover will offer electrification options, including pure electric, plug-in and hybrid. In addition, in the "dual engine? Under the guidance of the "Double Creation" future travel strategy, Jaguar Land Rover is working with local technical forces to carry out collaborative research and development in the areas of car networking, 5G/V2X data communication, artificial intelligence and big data.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.