"Alishan Debut" is Naixue's exclusive tea, and Naixue's tea will give Alishan more exposure opportunities for its brand promotion. The key to brand success lies in master research and development+brand momentum marketing. Through these two aspects, the status of small pot tea is established and the brand discourse right of small pot tea is increased.
Naixue Tea Industry, established on 20 15 and headquartered in Shenzhen, Guangdong Province, belongs to the tea brand of Shenzhen Pindao Catering Management Co., Ltd., and innovatively creates the form of "tea+soft European package", with young women aged 20-35 as the main customer base, insisting on changing the tea base every four hours, and soft European package will not be overnight. On July 2nd, 20 19, Naixue's tea was selected as "Top Ten Tea Brands in China".
The appearance of Naixue's tea broke the previous understanding that the tea market was limited to low-end brands. By focusing on providing creative tea with high-quality ingredients, choosing the core area of the city's high-end commercial center and providing a design-rich experience space, Naixue's tea has embarked on a development route of high-end ready-made tea. This is not only the success of brand innovation, but also the success of high-end tea brands.