2. 14 Valentine's Day is coming. For cosmetics companies, the busiest thing now is to carry out cosmetics promotion activities. The following is my collection of skincare products for Valentine's Day activities. Welcome to read!

Skin care products Valentine's Day activity copy article 1 1, activity theme

Activity (1) Theme: Valentine's Day lovers, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx August 1 to August 20th

Third, the object of the activity

1. Activity (1) Target audience: men and customers aged 23-45 who have good taste in clothes, especially those who drive private cars;

2. Activity (2) Target audience: husbands (or boyfriends) and members of cosmetics stores of participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special activity.

During the activity, all men can buy a special gift package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help over the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, choose our product 600 yuan;

2. Choose our after-sales beauty care project four times;

3. A set of "Love Unlimited" customized product gift boxes worth 399 yuan (specially packaged) for the wife (girlfriend);

4. On August 20th, a bouquet of flowers (1 1 flower, color of your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

20xx August1-August 20th, all men and husbands (or boyfriends, note: there is no need to buy the special package of "Romantic Couples") can get a token of love card from our store, write down their touching words and stick them on the heart-shaped board in front of our store, so that everyone can witness their love for their lovers together.

Activity (3): The best love story selection activity of "Family ties are priceless, love me with prizes"

During the activity, all female friends can get an award for the best love story, and choose the best love story in their mind to express various rewards. All female friends who participate in the selection can get a coupon (or a voucher) of our store, and they can get beautiful prizes by participating in the lucky draw;

On August 20th, 17: 00, the results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (awards and prizes will be decided by the cosmetics store);

Verb (abbreviation of verb) activity promotion;

1, key publicity time: five days before the event.

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E, Valentine's Day couples advertising balloon publicity (heart-shaped pink balloon);

Remarks on intransitive verb activities:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love;

3. Make the sales target of the activity, and decompose it into the task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.

4. Cosmetic shops must be properly decorated to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.

Skin care products Valentine's Day activity copy 2 1. Buy cosmetics and send roses

Today is Valentine's Day, and roses are the best gift. During the festival, many enterprises choose to send roses as the most additional gift, which can not only make female consumers like it, but also help men save money on buying roses, and also make men face and win one more thing! This kind of promotion is mostly carried out in cosmetics stores, which is more acceptable to consumers. At the same time, putting many roses outside the store can attract many customers.

2. Valentine's Day cosmetics discount

This kind of promotion is mostly carried out in shopping malls, and all couples enjoy a 20% discount on cosmetics, which can attract many couples to participate and set off the atmosphere of Valentine's Day.

In fact, this method has also been used in major festivals, but on Valentine's Day, the purpose is stronger and the target group is clearer.

3. Buy cosmetics and get a box of chocolates.

This is very effective for the complete set sales of brand cosmetics, and giving chocolates is also a major feature of Valentine's Day. You may ask, will sending chocolate make the enterprise lose money? No, the whole set of brand cosmetics will probably sell for thousands of dollars. Sending chocolates can not only enhance consumers' goodwill, but also achieve the effect of promotion.

The above three Valentine's Day promotion schemes are commonly used and common, but they all work well every year. If you don't have a better method this year, you might as well try the above scheme!

In order to create the management characteristics of xx Club and fully embody the management style of "luxury fairy mirrors, party feast", this department has made the following activities planning for Valentine's Day consumers according to the current business situation of the company and the changes in xx entertainment market.

I. Theme of the event

Valentine's Day xx brand-new fashion theme party activities

Love shock wave looking for the goddess in your heart

Second, the activity time

August 15, 16 (Sunday, Monday)

III. Purpose of the activity

1, through this activity, improve the brand appeal of xx club in the surrounding industry markets;

2. The average daily turnover increased by 20%. (Example: the average daily turnover is 6.5438+0.5 million yuan x 20% = 654.38+0.8 million yuan)

(After the event, the Finance Department will report the results of the event to the Board of Directors. )

Fourthly, the concept of activity.

This activity integrates the effective promotion methods of xx and xx bars in Beijing, Shanghai and Shenzhen, and combines the entertainment experience in Dongguan to plan and integrate the consumption psychology of fashionable urban men and women who like to look for passion and excitement. The activity adopts the way of making friends on a large scale, and encourages the guests who come to xx entertainment to try to talk with strangers. Through our careful and solemn control of the dating procedure, I believe we can definitely create a cheerful and fresh night bar lifestyle. (For the specific control method, see Item 6 of the planning case, the first wave of love shock)

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertisements, dj stations, led display screens and private room computers;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes Passion Hall as the activity center, supplemented by ktv rooms;

5. All female guests who visit xx on June 16 will get a rose at the information desk.

6. With the opening of the hall, two chocolates will be presented.

Activity of intransitive verbs

Love hits the first wave: "find the goddess in your heart" (pay attention to consideration)

1. campaign slogan: resolutely talk to strangers;

(2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

If both parties are interested, they can communicate with each other through the waiter and start dating.

6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging dj waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)

The second wave of love shock: "show off yourself, hot mm calls to order" (this plan includes lobby and private room)

Cadres above the director level of the company will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a cocktail card specially made by the company, and they can get cocktails designated by the Tang Dynasty in the cocktail bar with the wine card.

The selection of this activity must be approved by the general manager or director of the company.

Love strikes the third wave: "true confession"

For couples who visit xx on Valentine's Day night, the company can provide them with the opportunity to take to the dj stage to express their love loudly. Get a bottle of champagne from Tang Hui.

On a special day, a special confession of true feelings, how can you not touch her/him?

The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)

During July1May-July 16, those who consume more than a dozen bottles of beer or 150 will get a lottery ticket at 0: 00 on July 16, and so on. Draw a lottery ticket on the spot.

First prize: three deluxe rooms in xx Hotel, one for each night.

Romantic decorations and a bottle of champagne.

Check-out time was postponed to 4 p.m.

Second prize: one for each of the three digital MP4s;

Third prize: a box of chocolates for ten people.

(Specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

① Opposite the gate: two 3.5m×2.5m billboards indicating the activity information;

(Introduction to xx Valentine's Day: Passionately invite you to attend XX Valentine's Day party with your other half, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2, aim at the marble wall of the fence on the second floor of the gate to do inkjet carving: Valentine's Day xx brand-new fashion theme party activities love shock wave to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.dj stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

② Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

When the golden wind and the jade dew meet, they will win countless people.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

4, ktv rooms:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight. Activity arrangement

(1), the planning department will revise the plan according to the opinions of the general office and the board of directors before July 18 and make preparations for implementation;

(2), the engineering department according to the drawings before 20 to do a good job of advertising rack production and installation;

(3) The Lobby Department and ktv Department cooperated with the artists to arrange the venue on 29th, and placed an order to buy cosmetics for the waiters on June16th.

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤.dj station and lobby program department will arrange the adjustment of music route and program during the activity, and report to the general office and the board of directors on the 29th;

⑥. The comprehensive office should contact the advertising space and xx Hotel before 20th to make room and catering arrangements. It is best to contact jewelers and wine merchants to hold this activity together (if possible, a cooperation plan will be given to the partners).

⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 20th.

Nine, the end

Every enterprise is a cooperative body, and the cooperation of all departments can achieve the best management effect. An activity also needs the full cooperation of all functional departments to achieve our expected best purpose.

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