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Uncover the common traps of decoration packages and rationally understand the packages.
Package, originally a unique marketing method in the catering industry, is now commonplace in our lives. Look around: whether it is a fast food restaurant abroad or a business hall in the communication industry; Whether it is a beauty salon in the streets or a building material home improvement company. There are "packages" in every industry field of our food, clothing, housing and entertainment, and many merchants regard "packages" as the main sales model. It can be said that our life has entered the "package era". At present, there are more and more packages in the home market. "28,800 hardcover home improvement" and "56,900 middle-class home improvement is not a dream". For a time, all kinds of slogans and products are flying all over the sky, and people who are having a headache for decoration seem to have new choices. In fact, many packages seem to be "pies", but in fact they are "traps". Their purpose is to trap you. No wonder some people say that the "package" decoration package can be eaten in the end, and how should it be eaten?

Is the decoration "package" delicious?

"28800, hardcover home" and "26900, hardcover in your home", with these catchy slogans being familiar to more and more consumers, the decoration package different from the traditional pricing method has attracted more and more attention. However, after trying this simple and straightforward decoration scheme, many consumers found that the original intention of simple and economical decoration still could not be realized in front of the "decoration package", and even greatly exceeded the budget.

Does the package decoration save money and worry? Some people say that package decoration is the "McDonald's" of the decoration industry, providing consumers with home improvement that saves money, time, effort and worry; Some people think that packaging and decoration is actually a "set" for consumers, and they are willing to be slaughtered as long as they go in; Some people are in a state of confusion, don't know which point to believe, and expect experts to point out the maze.

To say whether the package is worth it, we have to start with the package itself. According to the explanation that a well-known decoration company focuses on package decoration, the so-called package decoration is to combine wall tiles, floor tiles, cabinets, sanitary ware, doors, door covers and other materials with basic decoration construction, so that owners can get a perfect home improvement service. Because there are limited kinds of main materials available for consumers to choose from in packaging. Decoration companies can purchase on a large scale, which will reduce the cost of materials. Similarly, the construction cost will be reduced and the construction technology will be more skilled. The only drawback is that consumers have little choice, and too much factory and standardization will obliterate the personality of the future home. However, not everyone wants to pursue individuality, and the current package can still meet the needs of most people. Such a formal package can still make consumers feel at ease with decoration and get benefits.

In the past two years, package decoration has swept the home improvement market. Although there are many shortcomings in the decoration package, many consumers have left regrets, but this way has survived and developed, and it has "lived" well. This is enough to prove that it meets a certain market demand and its existence is reasonable. In the traditional decoration, in the initial discussion between consumers and decoration designers, the most frequently asked question is how much it will cost to decorate our home, and usually designers can't give an exact answer. However, the packaging and decoration are different. The package standard it provides allows consumers to know what grade they want to decorate for the first time, although the price is actually vague. In the package decoration mode, the decoration company directly cooperates with the manufacturer, and the project purchase price is relatively low, which saves a lot of wasted time in selecting materials and the tedious work that consumers have to be responsible for the price and quality of each material. In the after-sales service of packaging and decoration. The consumers of package decoration are facing the decoration company, not the building materials manufacturer, thus avoiding the mutual prevarication between the after-sales decoration company and the main material supplier in the maintenance process to a certain extent.

Then, why is the package decoration model questioned by some consumers? In fact, the opinions on package decoration mainly focus on some places where the cost is unclear and the brand and variety of the main materials are unclear. For example, most packages only include the most basic technology, and some low-priced packages do not include hydropower renovation, and the renovation price is much higher than the market price. In addition, most of the cabinets and doors included in the package are limited in number and size, such as every 25m2 residence 1 door and every 50m2 cabinet1m. This amount is obviously not enough for ordinary families. If you ask for an increase, you naturally have to add money. Usually after signing the contract, if you don't want to decorate the main materials provided by the company, you can only return them at 70% of the unit price. In addition, there are many brands of decoration building materials in the market, and the prices and products are similar, so it is difficult for consumers to distinguish between good and bad.

Be careful of getting stuck in the "set meal"!

"Decoration package" will continue to add some items after the construction, which is called "cutting corners" in the industry-when the decoration company starts construction, consumers will find that the package does not contain many services, and the contents with "sets" in the package will be exposed, and the decoration cannot be carried out normally without these services. At this time, the decoration company will tell the truth and even show the cards to consumers according to the contract, and most consumers simply don't know which terms are unfavorable to them when signing the contract. So trapped by the package, let's take a look at a netizen's package decoration experience.

Netizen Mr. Zhang's house is 102 square meters. I consulted several decoration companies and found that they all cost 50,000-60,000 yuan, not to mention first-line brand companies, even second-and third-line home improvement companies. At this time, he was tempted by the advertisement of "28800 hardcover moving home" of a company. If the quality of home improvement is guaranteed at this price, it is really the brand company that collects money according to the price of "home improvement guerrillas". Mr. Zhang immediately consulted. In fact, the quotation of 28,800 yuan does not include tax, plus taxes and fees, the money received in advance for hydropower renovation projects and so on. And the decoration company's offer for Mr. Zhang's house is about 32,000 yuan. At that time, Mr. Zhang felt that the price was acceptable and signed the contract. Unexpectedly, before the fine decoration moved home, the trouble came first.

First of all, the actual amount of hydropower renovation is 5300 yuan, which is 4300 yuan higher than the advance payment. Because Mr. Zhang has paid 80% of the total amount at this time, he can't go back on his word and has to admit it. However, things are not over yet, and the next supplement will be endless. Heating equipment 1.400 yuan, installation fee 560 yuan, waterproof 1.540 yuan, air duct 1.000 yuan, and all additions, such as wall scraping 570 yuan and skirting 600 yuan, need to be paid extra as long as they are not in the contract. The most ridiculous thing is the cabinet, which will always be ***3. It is said that the height difference between Mr. Zhang's home and the standard room is 5cm, the materials should be painted, one linear meter should be 300 yuan, the sewer pipe should be moistureproof in 300 yuan, and the tool rest should be 300 yuan. Calculated, the cabinet alone will increase by 3500 yuan compared with the contract. Mr. Zhang said angrily that when the set meal was selected, the designer said that he would pick whatever he wanted, and there was no mention of adding money at all!

By the end of the renovation, Mr. Zhang spent more than 54,000 yuan, more than 20,000 yuan more than the contract amount. Here we can easily find that "28800" is only an approximate price, which seems to include many things such as main materials, auxiliary materials and labor, but in fact there are still many items that are not included. In other words, "28800" is actually just a propaganda way to attract consumers, and the consumers who actually signed the contract spend much more money than those on the contract.

"28800" Fine Decoration Difficult to Go Home

Most people pay attention to packaging and decoration because it is cheap. For example, there have been various price packages in the market, such as 168/ m2, 188/ m2, 269 yuan/m2, 288/ m2 and so on. Regardless of whether the pricing is based on the construction area or the usable area, this price looks attractive. But is this really the case? In this way, most decoration budgets will be "overspent". Because there are many restrictions in the package, you have to choose to add other "paid" decoration items, some of which you didn't know before signing the contract, and some of which are deeper, and you may not know after signing the contract.

Let's take the classic "28800" package of a company as an example to briefly analyze the mystery of the package for you.

Pricing method: 288 yuan/m2, calculated according to the construction area 100 m2.

Corresponding facilities: 4-inch solid wood composite suit door, 2-meter cupboard, all kitchen and bathroom floors and wall tiles, balcony floor tiles, bedroom and living room floors, ceiling: "modern" gusset plate, plaster line, and 16 yuan/meter.

Wall paint: Nippon combines pure taste into one.

Exclusion: Exclude concealed works (such as water and wires). ), excluding window cover, dumb mouth and switch panel.

Hydropower transformation: open pipe 60 yuan/meter, underground pipe 80 yuan/meter; Open line 15 yuan/meter, dark line 30, 45 yuan/meter.

Waterproof: 70 yuan/m2.

Warranty: main material warranty 1 year; Engineering warranty for 2 years; Water, wire and waterproof are guaranteed for 5 years.

On the surface, this scheme is very affordable, but in the actual operation process, there will be many unexpected problems in the east and west. Owners with a little decoration experience will find that this quotation is actually very vague. The above items are less than the actual situation at home, and the varieties of the main materials are also marked very vaguely. It is these unclear places that reserve space for various "additions" in the future.

First of all, "hydropower transformation" as a key project is not included in the package. In fact, water and electricity decoration occupies a large proportion in the package decoration. According to the standard apartment with a building area of 100 square meter, the actual cost will be about 5,000 yuan, subject to the quotation of the package company. In the words of the decoration company, "no matter what kind of decoration package, hydropower transformation can not be included." Because the price is floating when they are decorating. The largest project, from a few hundred yuan to tens of thousands of yuan, cannot budget the average cost. "That is to say, in actual operation, the renovation cost of" 28,800 packages "will increase by about 20% only for hydropower renovation.

In addition to water and electricity, the number of bedroom doors, cabinets and bathrooms included in the "28800 Package" is also very small. This package usually only includes four bedroom doors, a set of 2-meter cabinets, 1 bathroom decoration (bathroom decoration does not include ceiling and water and electricity renovation costs). That is to say, when the number of bedroom doors in the renovated house exceeds 4, the length of cabinets exceeds 2 meters, and the number of bathrooms exceeds 1, the expenses will be increased respectively. Without upgrading any of the main materials in the "package", the cost of these three items alone will be nearly 8000 yuan.

In addition, the standard kitchen and bathroom supplies, floors and range hoods in the "set meal" are all unknown small brands. If these products are upgraded to well-known brands, they need to increase by 2,000 yuan to 5,000 yuan. According to this calculation, if you choose the "28,800 package" for an ordinary apartment with a standard building area of 100 square meter, the price will only increase by about 20,000 yuan, and there will be various additions in the actual construction process. In other words, for a house with a square meter of 100, the package of "28,800 packages" is selected, and the actual expenditure for completing the whole decoration construction is at least 50,000 yuan.

The publicity page of this "package" usually does not describe the restrictions of the package, and the extra charges will not be mentioned. When you consult, the designer will give a comprehensive introduction to the "package", and the services not included in the "package" will be informed as much as possible, but the extra charges involved are very small, and the parts that are prone to disputes in the regulations will be avoided as much as possible. Obviously, the "package" is not decorated according to the purpose of consumers, and it will definitely be difficult to sign a contract against the wishes of consumers. In fact, the fewer products and items included in the "package" and the more additional items, consumers will spend more time and money than expected.

Common traps in packaging and decoration

Without indicating the price level, the decoration company generally only tells you to use a certain brand of products, but in most cases it will not indicate the model, price and grade. Even if they are similar, they will inevitably be stolen.

Using non-generic names, the decoration company proposed to match the second and third generation latex paints of a certain brand. In fact, other people's products don't have this name at all. If the contract is not clear, then the decoration company has the final say on what wall paint to use.

The fees for additional items are on the high side, and the fees for additional items outside the package are generally higher than the prevailing standards.

Rational understanding of "set meal"

According to the statistics of 20,000 users of decoration companies which mainly focus on "package", it is found that the average decoration cost of families who choose "28,800 package" is about 45,600 yuan. On average, it exceeds the package price by about 60%. In fact, the reason why many businesses apply the "package" model is just a means to attract attention, and few companies can reach the package price.

The decoration mode of "decoration package" certainly has certain advantages for consumers, which are mainly reflected in the following points: first, the contract for the supply of bulk materials is definitely much cheaper than that for individual purchases; Second, because the main materials are mostly the same, the construction technology of the decoration company is relatively skilled; Third, consumers can complete home decoration in one stop, saving time, effort and worry.

Many decoration companies and people in the industry said that consumers who choose the "decoration package" generally "overspend" or feel "cheated" because of the continuous problems in the decoration process, which is actually related to the misleading advertisements of the package decoration. The low price gap of "decoration package" is made up by the calculation of building area and the choice of brand, so consumers must spend rationally when choosing "decoration package" and ask clearly in advance what the package contains and what it does not contain. In view of the characteristics of this decoration method, the new apartment with reasonable pattern is more suitable for the "decoration package", while the old apartment or the room with great changes is not suitable for selection.

Before choosing a package, you should clearly understand all the details of the package and fully consider signing the contract. In addition to the comparison of prices, you should also focus on the quality of main materials, such as bathrooms, wall tiles and wall paint, which is the bulk of the decoration costs. Some decoration materials are graded, and the prices of first-class products and superior products often differ greatly. In addition, we must stick to our own decoration budget, don't trust the introduction of the decoration company too much, and do what we can.

Here are some suggestions for choosing a decoration package:

Choose a trustworthy company.

If you are busy with work and have no time to do decoration, it is very convenient to choose a decoration package, but it is more important to choose a trustworthy company. Otherwise, a hasty decision will bring a bumpy road to your decoration.

Have a certain understanding of the decoration package.

Therefore, the choice of package decoration is due to limited time and economic conditions. So, be sure to ask what is not included in the set meal. When the designer introduces it, he will make it clear what is included, and what needs to be added separately is rather vague. If you don't know clearly, you will exceed the package budget a lot later.

Be careful of the discounts in the package.

Many packages add 588 yuan or 288 yuan, you can upgrade to the advanced products in the package, and many consumers will feel great value. But if you are busy and seldom go to the outside building materials market, it is actually difficult for you to judge whether the upgraded things are worth so much money. If you don't want to be fooled, you should go to the building materials market to see how much these things are worth. You should add what you need and never add what you shouldn't.

Clear thinking is needed in hydropower transformation.

Judging from the decoration process of most package consumers, the cost of water and electricity decoration is quite different from the budget when signing the contract, so we should be aware of this addition. In fact, we can compare the quotations of other companies for hydropower transformation, and we can choose other companies to do hydropower transformation, which may save a lot of money. The waterproof treatment is the same.

Integrated decoration development brewing a new "package"

At present, most of the decoration packages on the market lack individuality and have many disadvantages. Even some small decoration companies are promoting "package decoration" under the guise of low prices. Fool consumers when designing decoration schemes and implementing preferential policies, or conceal or underreport engineering quantities. In the process of decoration, consumers are required to add items and quotations through workers' dictation and borrowing. In order to confuse home improvement owners who are looking for prices everywhere, some home improvement companies will also disrupt the number and batch of building materials products in the "decoration package" and use their own "coding system", so it is difficult for consumers to accurately know whether they really enjoy high-quality and cheap building materials, and it is even more difficult to protect their own interests.

Undeniably, the decoration company will purchase a large number of building materials, the price of materials will have an advantage, and the supporting facilities will also meet the market demand for convenience to a certain extent. Faced with the market demand and consumers' dissatisfaction with the current packaging situation, some companies have introduced new packaging concepts. Among them, there is a "menu-style fine decoration" decorated with canoes and a "home-cooked package" by Tiansheng Jason.