* * * What is a charging treasure? * * * Which companies enjoy charging treasure?
The idea of scanning code to borrow charging treasure seems good, but can * * enjoy charging treasure as a second rechargeable bicycle and become another successful type of * * * enjoying the economy? I'll take you to the field.
First of all, * * * enjoys three usage scenarios of charging treasure.
Judging from the operation process, the borrowing process of * * * charging treasure can be roughly divided into five steps: code scanning, registration, payment, use and return. It may take a little time to use it for the first time, but it will be soon after registration. The return method is similar to * * * bike-sharing. Users can return it according to the GPS positioning of charging treasure on WeChat official account platform. At present, * * * charging treasure is generally distributed in three places, which also represents three different industry models.
The first is the mobile charging mode in the big scene, which stands for "calling technology". This kind of charging treasure is usually placed in large shopping malls and transportation hubs. In this mode, both people and charging treasure can move. Users can borrow the charger at point A and return it at point B. Users need a deposit to borrow the charging treasure, but if the user's sesame credit score exceeds 600 points, they can rent it without a deposit. The charging treasure of the incoming call seems to be its own brand, and there are no printed parameters on it. Moreover, the incoming call rent does not include the data cable, which needs to be purchased separately (10 yuan, which will be introduced in detail below). You don't have to buy your own.
The second is the mobile charging mode in a small scene, which stands for "street electricity technology". This model generally goes directly to shops, such as restaurants, bars and cafes. Users can borrow a charging treasure to charge their mobile phones when they have no electricity. Users can also borrow a charger at point A and return it at point B, which is similar to "incoming call", but it is commendable that the street electricity will provide data lines for free.
The third is the so-called counter charging mode, which stands for "small electricity". Mainly to provide each desktop with a charging device; The wire rod machine is integrated. When there is a charging treasure on the desktop, you can charge it directly by scanning the code without paying the deposit.
All three payment modes choose code scanning, generally the first 0.5- 1 hour is free, and then the hourly fee is 1 yuan. The deposit is generally 100 yuan, which can be understood as the cost of charging treasure to some extent.
At present, only Beijing has a "packed" small electricity.
Second, how to find a nearby * * * charging treasure: an experience that needs to be improved.
Whether it's "incoming call", "street electricity" or "small electricity", their APP and WeChat official account have location function, so users can know where there are charging treasures to borrow and how many chargers to rent back. In Guangzhou, where I live, "incoming calls" have occupied many commercial areas, while "street electricity" mainly attacks various entertainment places. As for "small electricity", it has not been registered in Guangzhou yet.
However, after my personal experience, I found that the user experience in the official WeChat account has many shortcomings, whether it is "incoming call" or "street call". "Small electricity" didn't land in Guangzhou, so I won't spit it out.
Say "call" first. At present, the market layout of incoming calls is quite bold, and it has entered large shopping malls including Jiazheng Square, Wanlinghui, Sun Xintiandi, Tian Yue Square, and even government agencies such as people's courts. The arrangement of charging rental equipment is also quite regular: the public areas of shopping malls are equipped with up to 40 large machines that can be borrowed.
This kind of large equipment is mostly placed in the public areas of shopping malls.
The equipotential area of popular restaurants is medium-sized equipment, so you can borrow 12 charging treasure.
The utilization rate of charging treasure in restaurant equipotential area is high.
There is a small machine in the restaurant that can borrow six charging treasures.
I'm embarrassed to borrow a charging treasure if I don't go in for consumption.
Seemingly complete, it's a pity that the experience of calling the official account of WeChat is really procrastinating. First of all, the user's positioning can only be located at the moment when he just clicked into the page. No matter how the user moves after opening the page, that point will not move.
Points representing users will never move.
The official account of WeChat will show the rental and repayment of different online stores, but I found the water here is a bit heavy. For example, this rental device is obviously unplugged and can't work without electricity, but the official WeChat account still shows that it can be rented here.
The official account of WeChat shows that this machine can still borrow 28 charging treasures, but obviously it is not plugged in.
Online store information is not updated in time. For example, Xu Liushan, next to this machine on the third floor of Jia Zheng, has been closed for a long time and has become a coffee shop under renovation. How do consumers find it when looking for it?
I hope this coffee shop can update the information in time after it opens, and then talk about "street electricity". The rental equipment of street electricity is basically placed at the counter of the merchant, which is easier to find to some extent. Generally, you can rent about 6 charging treasures.
Coordinates that move once scaled.
The experience of WeChat official account in Jiedian is much better, but there will be a central deviation when zooming the map, but this flaw is not a big problem. There will be secondary pages in the outlets. Click on it to see the rental situation, per capita consumption and telephone number. However, the very important types of merchants are not specified, so it is suggested to add them. However, there will be no harm without comparison, and the completion of the official account of Street Power WeChat is still relatively high.
Street electricity is usually placed at the checkout counter of restaurants and other service places, so what is the usage of charging treasure? I observed the "incoming call" in front of a restaurant on the 6th floor of Tianhe City for half an hour, and found that three consumers rented a charging treasure and 1 consumer bought a data cable. The waiter in another restaurant told me that there will be more people borrowing charging treasures at lunch and dinner, and more than 10 sets will be lent every day. Of course, my observation time is in the afternoon on weekdays, and the traffic will be much lower than at night and weekends.
Third, is the charging treasure easy to use?
In order to verify the performance of * * * charging treasure, I specially borrowed a call and a street electricity to be a mouse.
Look at the size first. I also specially took out a Nubian Z 17 mini phone with a 5.2-inch screen for reference. It can be seen that the incoming call is relatively large, the area is similar to that of a mobile phone, and it is obviously smaller than street electricity, which is more design-oriented.
In terms of thickness, street electricity looks twice as thick as incoming electricity. I can only say that one is thin, one is big, one is small and the other is thick. When the phone is dead, don't care too much about the appearance thickness and shape.
On one side of the calling charging treasure is an advertisement of Alipay, reminding everyone that sesame credit points can be rented without deposit, and led is a power reminder. On the other side are various parameters. It can be seen that the output power of the charging treasure is only 3 100 mA, and the maximum output is 5V2.1a.. Although it can't reach the fast charge of QC3.0, it is better than 5V 1A, and the manufacturer is a well-known Scud in China.
The socket is installed at the bottom, and the overall design is very satisfactory. However, the incoming call itself has no charging cable, and the rental machine also provides data cable sales in a very "humanized" way. There are three mainstream: Micro-USB, Type-C and Lightning. One 15cm charging cable, asking price 10 yuan. I think buying a data cable is better than renting a charging treasure.
The design of street electricity is relatively more interesting. Wire machine integration (divided into different interface versions), wire storage is very clever, higher grade. It is worth mentioning that the charging treasure of Street Power has been certified by Apple. Users can save 10 yuan's wire money by renting the charging treasure of Street Power, but you can't have your cake and eat it. Street Power does not support sesame credit without deposit, and users need to pay 100 yuan as deposit.
Jiedian's charging treasure is also its own brand, but its capacity is larger, 5200 mAh. Output 2A current. However, because the charging treasure of Jiedian has no USB interface, it is impossible to test the actual charging effect.
The incoming call charging treasure matches the incoming call Type-C line. I use it to charge two Android phones. The output currents are 1.4A and 1.9A, respectively, which are different from the marked output current of 2.1a..
As for the charging efficiency of the iPhone6S, gamers are far behind, and the output current is less than 1.3A, but then again, charging is still cheap, and the deposit can be exempted. Slow down.
* * * Enjoy the charging treasure itself, ok? We believe that we can do better from the charging treasure itself and support services in the future. For mobile phones that support fast charging, such as Z 17mini, there is still a faster charging speed. A meal or a movie can solve the trouble of no electricity, and its practicality in an emergency is commendable.
Fourth, * * * enjoy the future of charging treasure.
1, industry: full of confidence in the future of * * * charging treasure.
In the doubts of many media, * * * enjoying the charging treasure has become a major explosion point in the capital market this year. In the short period from the beginning of this month to the end of this month, five companies have announced that they have obtained financing, and more than 20 institutions have entered the charging treasure field, with a total financing amount of 300 million yuan, including many industry giants such as Tencent, Xiaomi and Qihoo 360. Up to now, eight startup companies enjoying charging treasure have obtained financing, among which the financing amounts of Caller, Street Power and Small Power all exceed 1 100 million.
Yuan Bingsong, CEO of Caller Technology, said that he made a profit in August last year. In terms of profitability, Caller Technology not only obtains the user's charging fees, but also uses charging treasure as mobile media to make profits in the form of advertisements. At present, advertising accounts for about 40% of the total profit. For this year's development goals, Yuan Bingsong said that he would further expand the city and the business scenes in the city.
Half of the screens of 20 charging treasure models can be advertised.
Jiedian said that by the end of this year, Jiedian will provide mobile charging service for users in more than 65,438+000 cities in China. It is estimated that in the four first-tier cities of Guangzhou, Guangzhou and Shenzhen, the total number of power supplies available for users to rent in each city will exceed 1 10,000, and the number of mobile power supplies available for rent in China is expected to exceed 1 10,000, which will fully cover key business districts, shopping malls, banks and hospitals. At the same time, we will have more interaction with merchants and customers, including online and offline brand promotion cooperation, hoping to reach a mutually beneficial cooperative relationship. At present, the cooperation with some merchants and brand merchants is also being carried out and promoted, and there will be great profit space in the future.
For cooperative merchants, at present, incoming calls and street electricity are in the form of "willing to take the bait", that is, merchants can let rented equipment enter the market without paying any fees, just providing uninterrupted Wifi and electricity every day. Installation and post-maintenance are carried out by telephone calls and street electricity. It seems that the industry wants to persuade merchants to alleviate users' charging anxiety in this way and extend consumers' consumption time at zero cost.
2. Industry observation: It is not easy to copy * * * and enjoy the glory of cycling.
Unlike * * *, a place can park several different bicycles, and * * * has exclusive charging treasure: a place can only have one brand. This means that in the initial stage of the current market, everyone's primary goal is to "grab the site" and seize all the places where you can enjoy the charging treasure.
As for the potential market, at present, companies have different expectations for the market size. Previously, the domestic media roughly calculated that there were 250,000 local merchants in Beijing (catering, KTV, billiards, parents and children, coffee, etc.). ), and each merchant deploys 5 sets, and a single city has a demand of 6.5438+0 million sets; According to four first-tier cities (the same size as Beijing)+six second-tier cities (80% of Beijing)+20 third-and fourth-tier cities (50% of Beijing), plus mobile scenes such as public transportation and subway, it adds up to a market of about10 billion.
Two of the BAT Big Three have already made some moves. First, Tencent became a strategic investor in Xiaodian, and then Ant Financial and Caller reached a strategic cooperation and launched a credit deposit-free service. Fueled by various factors, * * * charging treasure service providers started hand-to-hand combat. In addition to vigorously grabbing potential places in major cities, Caller and Street Power have recently "made a big fight" over patent issues.
But in my opinion, even if we rob the "site", it is not easy for * * * to enjoy the charging treasure and copy * * * to enjoy the glory of cycling. * * * As a solution for the "last mile" trip, enjoying a bicycle has its own characteristics of "convenience and cheapness", and it has obvious advantages compared with other schemes (bringing your own bicycle and balancing car). However, the situation of * * * enjoying the charging treasure is somewhat different. To some extent, it seems a little behind the times. In addition to the meager rent itself, we must find other profit channels, which I believe giants such as Tencent are imagining and exploring.
20 10 iPhone4 and Samsung Galaxy? After the release of S, iOS and android smartphones quickly occupied the mobile phone market like a prairie fire, and the problem of idle battery of smart phones was with us from the beginning. Charging treasure is a supporting product based on relatively backward mobile phone battery technology. I still remember that it cost more than 300 yuan to buy the first 5000 mAh charging treasure. Today, although the battery of smart phone is useless, the price of charging treasure has dropped significantly compared with four or five years ago. The price of 10000 mAh charging treasure from many big brands of a certain treasure is only 80 RMB. Coupled with the small size of the charging treasure, it is not a burden to buy one with you. For this group of people, since they have their own chargers, why should they rent one?
The charging treasure of a restaurant is borrowed for free.
At the same time, for many restaurants, cafes, bars and other businesses, in order to attract passengers, they provided their own mobile charging solutions long before the emergence of * * * charging treasure: the store provided charging treasures and installed multiple charging sockets around the seats. It is also a question whether these merchants who have provided charging solutions will join the club and let * * * enjoy the charging treasure. In the end, will * * * enjoy the charging treasure, which may lead to excessive development and some social problems, just like * * * enjoys bicycles now? This requires the rational treatment and investment of the industry.