Xie Shi Banquet 1 Marketing Plan I. Target Market Analysis
Teachers and students spent more than 1000 days and nights together, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Yan" is very prosperous. According to the survey, the banquet to thank teachers has become the second largest banquet for ordinary families to hold happy events, second only to wedding banquets.
Second, the pricing strategy
1. When making the menu for Teacher Xie's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.
2. For high-priced dishes, it is suggested to combine reducing and creating new dishes.
3. The price of banquets in Xie Shi (explained below) should be divided into high, medium and low grades, and the consumption level should be reasonably expanded.
4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).
Third, marketing strategy.
1. Make a special thank-you banquet package. According to the actual situation, the "thank you banquet" is divided into three grades: the "Ten-year Cold Window Banquet" is 468 yuan/table, the "Waiting for the Top Scholar Banquet" is 568 yuan/table, and the "Top Scholar Banquet" is 668 yuan/table. The name of the dish should be packaged reasonably, reflecting a strong cultural atmosphere (see annex for the specific menu).
2, the champion and the banquet, proud of the invitation. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).
3. Business interaction and gift giving. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.
4. There are gifts on the table and surprises on the field. All students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (value 128 yuan/bottle), no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.
5. Free parking space, priority booking, free photography, free doctor's hat, etc.
6. After dinner, send a nice little gift to the teacher who attended the banquet (with the name, telephone number, address and website of the hotel printed on it).
Fourth, advertising strategy.
1. Some outdoor advertisements (brands, banners, ink painting) are placed in front of the hotel.
2. TV, street banners and newspaper advertisements are combined. Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when the peaches and plums are fragrant, the Bird of Paradise Hotel grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to show gratitude to the students.
Planning Scheme 2 of Teacher Xie's Banquet Marketing Activity In order to congratulate her on becoming the first prize, thank her teachers, relatives and friends, and thank consumers for their support and love as always, we take this opportunity to launch a wine promotion activity of Teacher Xie's Banquet, taking students' feelings and teachers' gratitude as the starting point. The specific scheme is as follows:
First, the activity time:
20xx July 6th to September 15
Second, the scope of activities:
Candidates who have taken the college entrance examination in Wuwei City (three counties and one district) this year and obtained the admission notice can enjoy the thank-you banquet of our company with their ID card and a copy of the admission notice.
Three. Activity requirements:
1. Special wine for Xie Shi banquet. Candidates' admission notice, copy of ID card, contact number and detailed address of the banquet should be provided for verification.
2. The salesman or the agent will submit the valid vouchers of the banquet to the supervision department, and the supervision department will sign and confirm the record, and then make out an invoice in the business room.
3. The wine provided by the warehousing and logistics department for the thank-you banquet should be clearly marked and marked as special for the thank-you banquet. The supervision department will mark the lid of the thank-you banquet and verify it on the day of the banquet.
4. The salesman strictly implements this plan, and cheating is not allowed before the plan can be implemented. If there is any violation of discipline, the penalty will be1000-2,000 yuan, and if the circumstances are serious, the name will be removed.
Planning Scheme for Marketing Activities of Xie Shi Banquet III. Activity Background and Objectives
"Ten years of cold window is on the list, and xx food is grateful."
After the college entrance examination, students will be admitted to ideal universities one after another. The success of students is inseparable from the hard work of teachers. Gratitude is a Chinese virtue, and a thank-you banquet is also the most direct expression of students' gratitude to their teachers for their teaching. The timely launch of the thank-you banquet in xx Food City can not only increase the business sales in the off-season, but also increase the brand of hotel gratitude culture.
Second, the activity time
20xx month 1-20xx month 30.
Three. Programme of activities
1, menu making
Make a special thank-you banquet package, beautify the dishes, and reflect a strong cultural atmosphere. While arranging dishes, it is suggested to add some new dishes appropriately; In order to cater to the consumption needs of different levels of guests, four different levels of thank-you banquet packages are introduced, as follows:
Ten-year cold window banquet 488 yuan/table
Become the first banquet 588 yuan/table
Hongtu Youth Pre-service Banquet 688 yuan/table
Champion banquet 888 yuan/table
2. Give preferential policies:
1, each table will be given four bottles of beer, one bottle of big nutrition express and one fruit platter;
2. Free audio microphone equipment and background music during the dinner;
3. During the dinner, a special person will take photos and give a photo of the dinner (electronic version);
4. With the university admission notice, you can give away a set of school supplies;
5. Customers who book the champion banquet for more than 688 yuan/table and book more than 5 tables at one time will be given a train ticket (Pukuai) to the place where the university is located (in the province) with the university admission notice; Customers who reserve a table above 10 at one time will be given a train ticket to a university (outside the province) (Pukuai).
Note: the above gifts provide food without discount and tax, and cannot be enjoyed at the same time with other preferential activities in the store.
Fourth, campaign propaganda strategy.
1, activity slogan: Ten years of cold window happy on the list, xx food grateful!
2, banner advertising: xx Food City Thanksgiving Appreciation Banquet is in hot booking! (Outside the store)
Xx food city wishes all students to become the first place and have a bright future.
Xie Shi banquet reservation hotline: xxx (outside the high school gate)
3. Electronic screen advertisement: Ten years of cold window is happy to be on the list, xx food is grateful for its kindness, and xx food city has specially launched a thank-you banquet. Ten-year cold window banquet: 488 yuan/table, champion banquet: 588 yuan/table, champion banquet: 688 yuan/table. Please go to the store for details.
4. SMS advertisement: xx Food City is willing to be the first in the county, with a bright future for students. In the hot reservation of Xie Shi banquet, there are also reservations for train tickets. The reservation hotline is XXX( 10000).
5. Outdoor inkjet advertising: advertising words, banquet packages, preferential policies, etc.
6. In-store advertising: X-shaped booth: advertising words, banquet packages, preferential policies, etc.
Kt Edition: Gratitude and Cultural Sentences (10)
The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.
7. Elevator advertisements: slogans, banquet packages, preferential policies, etc.
Planning scheme of marketing activities for Xie Shi Banquet 4. Purpose:
In order to seize the opportunity of graduation every year, promote customers' awareness of the enterprise and improve the hotel's operating income. Make this plan.
Second, the scope:
Xxsi road branch
Third, the activity time:
20xx July 1 day-September 30th, 20xx.
Fourth, responsibilities:
4. 1 The general manager is directly responsible for this plan;
4.2 The direct management personnel of each department are responsible for the implementation and leadership of this plan;
4.3 Marketing Department is responsible for the publicity of this plan;
4.4 The Quality Inspection Department is responsible for the inspection and supervision of this scheme.
Verb (abbreviation of verb) activity details:
5. 1 Our hotel presents a series of preferential packages for Teacher Xie's banquet. These packages are as follows:
Ten-year Cold Window Banquet 999 yuan /8- 10 Guest: Fruits and vegetables that are rising step by step.
Splendid Future Banquet 1099 Yuan /8- 10 Guest: a bottle of Luyan liquor.
Pingbu Qingyun Banquet 1299 yuan /8- 10 Guest: a bottle of Liuguanwang white wine.
Pengcheng Wan Li Banquet xx99 Yuan /8- 10 Guest: A bottle of white wine in a glass.
To be 1 Banquet 1799 Yuan /8- 10 Guest: A bottle of exquisite red wine.
Champion and Banquet 1999 Yuan /8- 10 Guest: a bottle of Yu Zhen white wine.
5.2 The hotel is equipped with a bachelor's (doctor's) uniform for students, family members and teachers who come for dinner to take a group photo as a souvenir.
Six, need items:
6. 1 Activities to promote two sets of Yi Labao;
6.2 Bachelor (Doctor) uniform.
6.3 digital camera
Seven, incentive:
7. 1 If the progress of the activity is affected by personal reasons during the activity, the responsible person will give a negative 100 yuan reward;
7.2 The responsible person will give a negative reward of 100 yuan if the guest misunderstood the complaint because he didn't understand the activity;
7.3 In case of complaints caused by service and food quality problems during the activity, the responsible person shall, in addition to compensation for losses, implement 50 yuan negative reward;
7.4 During the activity, those who actively solve problems for customers, provide high-quality services and get favorable comments from customers will be rewarded with 20 yuan;
7.5 If the kitchen dishes are recognized and praised by customers, the food producer will reward 20 yuan;
7.6 The Marketing Department took the initiative to introduce that more than five tables should be invited for the thank-you banquet within one month, and the responsible person would be rewarded for each table 10 yuan.
Planning Scheme for Marketing Activities of Xie Shi Banquet 5 I. Purpose of the event:
At a time when many college entrance examination students are facing further studies, the hotel has comprehensively launched the "banquet for students" and "banquet for top students" to create a reputation for catering services, open up the catering banquet market, drive catering, room service, leisure and entertainment consumption, and effectively improve the economic benefits of the hotel.
Second, the activity object:
Xx well-known key schools.
Third, the theme of the event:
Star of Hope.
Fourth, the date of the event:
July 18-September 18.
Verb (short for verb) Location:
Ballroom on the second floor.
Action plan of intransitive verbs (content);
1. If you book a "school banquet" or a wedding birthday banquet in the hotel, it will be provided free of charge 1 host. (Banquet with more than 10 table is required)
2. If the catering banquet costs more than 5,000 yuan (excluding 5,000 yuan), the hotel will give away a single table 1 seat at the same price ("school meal" menu) or 1 standard room (valid only on that day) for free.
Anyone who holds a "school banquet" in the hotel will be given a personal "famous photo album", and the contents of the photo album will be collected and typeset by the hotel. (The contents include photos of various activities and honors participated in during the school, photos with teachers and classmates of the school, and photos with family members. Personal information is kept in the hotel. )
4. The hotel issues "Star of Hope Invitation Card" to promote hotel consumption. The object and method of issuing cards: every guest attending the banquet will be distributed to every customer through the "gift money" or "gift package" issued by the banquet host.