Business activity plan for Father's Day (5 selected articles)

In order to ensure the effective activities, we need to make an activity plan in advance, which is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. What are the characteristics of an excellent activity plan? The following is my carefully organized business activity plan for Father's Day (5 selected articles). Welcome to read it. I hope you will like it.

Business activity plan for Father's Day 1

Activity time:

June 17-June 18

Activity theme:

Healthy dad

Activity content:

First, you can get a beautiful Father's Day gift if you shop for more than RMB 18. (Fan or razor blade)

2. Fathers born on June 8th can enjoy a 41% discount on birthday cakes in mcgilley with valid certificates.

3. Blessing for my father

(Customers who buy men's products with membership cards can enjoy free gift packaging. )

fourth, do you want to see your gentle father, full of lofty sentiments, drinking wine? Come to the supermarket with dad! As long as you win the beer drinking competition, you can get rich gifts.

specific operation: time: June 17 (Saturday) and June 18 (Sunday)

There are two sessions every day from 11: 31 to 11: 11 a.m.;

17: 11-17: 41 pm

location: the exchange office of the building store.

detailed rules:

A: anyone who holds a shopping receipt of 38 yuan or above in our store on the same day can participate in the beer drinking competition.

B: each performance is divided into two groups, with 5 people in each group. Ordered by the host, the listener who can finish drinking 1 in the shortest time wins. The winner will be awarded 2 cans of Bell Tower beer on the spot.

Product preparation: water cups, men's underwear, Gillette series, alcohol, sleeping mats and cold pillows.

Store layout: Father's Day tags will be hung at the redemption place, and Father's Day reminders will be made in the store. Business activity plan for Father's Day 2

1. Activity theme:

Caring for parents and filial piety, xx (name of shopping mall) giving sincere gifts. I am your pride, and you are my sun

2. Activity time:

21XX June 13 -15 (3 days)

3. Activity purpose: < p

IV. Campaign slogan:

Father's love is the heaviest love in the world. With it, you will have the greatest wealth in the world. Let's bless the great father together on the occasion of Father's Day.

V. Interactive activities: Father's Day in the mall

1. Theme: "Dad, I want to tell you.

time: during the activity on June 13-15, customers who come to the store can write down what they want to say to their father on the message board in the lobby. (All employees can participate). The exhibition board is placed in the position of SEPRIT and will be exhibited for 2-3 days.

2. Welcome the Universiade, have good luck and have fun dribbling. Activity method: Play on a 21-meter straight runway, with one end of the runway as the starting point and the other end as the end point. At the beginning of the game, two groups of father and son/father and daughter plucked two balls (basketball and volleyball) with a wooden stick at the starting point, and drove the "ball" to the "ball bar", and stopped at the moment when the second ball entered the "ball bar".

Rules of the game:

1. On the way to catch the ball, as long as any ball rolls off the runway, it will be eliminated immediately.

3. In the competition, you can only drive with a stick, not with your hands and feet.

4. Rank by time, with those with less time ranking first.

Award setting: the first prize Desburg Road is worth 596 yuan for men's wear, a set of 1 second prize Desburg Road is worth 328 yuan for T-shirts, 2 third prize Desburg Road is worth 298 yuan for ties, 3 encouragement prize for men's socks and a pair of 15 people. Registration time: May 26th-June 5th. Registration place: shopping mall service desk. Competition time: June 8th, 15: 11-17:

Competition place. The Ministry communicates with the property in advance, and on the day of the event, please ask the loss prevention department to arrange personnel to maintain order. 6. Commodity promotion, theme: Happy shopping, surprise waiting for you. Content: On June 19, you can participate in the lucky draw when you buy more than 288 yuan in the department store on Father's Day. A single ticket is limited to two awards: the first prize Desburg Road is worth 596 yuan for men's wear, a set of 1 second prize Desburg Road is worth 328 yuan for T-shirts, 2 third prize Shen Lei is worth 268 yuan for shirts, and a pair of 15 men's socks with 3 encouragement prizes. Theme: Gratitude, feedback and passion. Gift content: June 9, On Father's Day, you can get a pair of men's socks with a value ranging from 38-58 yuan when you buy more than 398 yuan from the men's brand (limited to the top 11). Distribution location: all counters of men's wear, 111 less 71/61/51 yuan on the third floor of the department store on June 18-19, and 31% discount on the old models, except for some counters. Special sale arrangement: xxxx6 Road Show in the Central Hall on June 5 -21, 3-5.

in the first part, the flag is hung on the main passage on the fourth floor and the venue. (21 sheets), small exhibition boards are placed on the stairs on the first to fourth floors. (3), each cashier receives the activity registration form (***111 points), an information desk is set up next to the cashier on the 4th floor, a large display board is placed at the gate of the department store area, glass stickers are placed at the entrance of the supermarket, and regular publicity:

The first part is on-site and in-store broadcasting, and the second part is on-site posters, and free shopping bus publicity.

5. Large display boards at the entrance of department stores, glass stickers in supermarkets, and short messages.

cost estimation:

6. The prize cost is 3,364 yuan (sponsored by men's clothing suppliers) and the publicity cost is 1,511 yuan. The effect evaluation and prediction will stimulate Longhua's household consumption and increase the sales of men's clothing.

7. The activity has a strong linkage. Games, gifts and other promotional methods have been used to unite the supermarket, so as to guide the strong passenger flow of the supermarket to the consumption of department stores, upgrade the third floor and enhance the overall sales of department stores.

8. The activity has the selling point of attracting children, so as to drive parents to spend money in Longhua area and improve their competitiveness in the same industry.

9. The activity has continuous and lasting influence, which can be continued to be promoted and expanded in summer vacation and winter vacation to form a unique shopping mall in Longhua business district. Business activity plan for Father's Day 3

1. Purpose of the activity:

We often praise our mother, but we can never describe our deep father's love. For our father, we always forget to express it. How difficult is it to say I love him? Maybe between us and our father, we are always so connected, but we are silent. Father always bears it silently and truly, and shoulders a sky for love. On Father's Day, we will remember our childhood father and thank him together.

II. Activity time:

xxxx June X

III. Venue:

Trust-Mart in Tangxia

IV. Target audience:

Shoppers and young people near the mall

V. Activity content:

1. "Thanks to Dad for blessing the post-it note that the mall will be one hour earlier than the day's activity. Display a movable 2M*1M billboard for Thanksgiving Father's Day, arrange staff to equip pens and post-it notes in advance to write words of blessing to passers-by, and remind passers-by that these notes are chips for waiting for the lucky draw.

2. At the beginning of the lecture program "Father", some lecturers began to recite "Father". After the recitation, they gave speeches on various touching heroic deeds of fathers in Wenchuan earthquake to protect their children's lives.

3. As soon as the speech of "Grateful Heart" was finished, the members of the Dance Troupe of the Psychological Association of Chaoshan College * * * presented the hand-language dance "Grateful Heart" to all the fathers in the world, wishing them Father's Day is coming soon, and the host interacted:

After the hand-language dance, the host came up to bless all the fathers in the world first, wishing them a few prize-winning questions and answers soon after Father's Day.

4. Hot dancing:

After the interaction, the host invited MAX Dance Company to give a sexy jazz dance, which once again inspired the atmosphere of the audience.

5. In the lucky draw, the host arranged to bring up the signed blessing cards and randomly select a few copies. The lucky ones in the lucky draw will get souvenirs provided by Trust-Mart (items with Trust-Mart LOGO printed on them to achieve the best publicity effect), but before receiving the souvenirs, they must tell the most touching thing that their father did when they were children. The lucky one who was most touched by the ideal (moved the audience) will get a bigger prize provided by Trust-Mart. (As for the content of the prize, we reached an agreement with the merchants to do a good job in commercial publicity). Finally, the singer sent Eason Chan's "Bicycle" as a farewell song for this activity to say goodbye to everyone. Business activity plan for Father's Day 4

1. Promotion purpose: < P > Through holiday emotional communication, appealing to and coaxing family affection and father-son affection, through the emotional appeal that e-commerce can't achieve, stimulate consumption and increase passenger flow; Through the selection of single items and gifts, and through the on-site physical floats and heaps, combined with POP and in-store broadcasting, the unit price of customers is increased.

2. Promotion methods:

Father's Day plays an important role on weekends. "Quality, gift and speed" are the labels of Father's Day promotion methods; Therefore, "buy and give" and "full reduction" are the best activities for Father's Day.

For example, buy X brand T-shirts and send sunglasses, or reduce XX yuan for over X yuan.

III. Promotion theme:

It's time to put away these cliches, such as "Father loves the mountain", "Advocating filial piety", "Happy Father's Day", "Grateful Father's Day", "Love on Father's Day" and "Dad, I love you" ...

.

why?

Every one of us who lives in internet plus society is exposed to advertising information almost all the time, all the time. In other words, children will recite these cliches, which has no effect on arousing the audience's psychological or psychological * * * *. In other words, it is just as numb as a whisper, lacking depth, and lacking the function of mobilizing the audience's action.

how to draw up the theme of the activity to avoid the numb cliches?

In the era of internet plus, "we can't change the audience's ideas, but we can use (or adapt to) the audience's ideas, use the content or topics that the audience cares about, and arouse their enthusiasm"

According to the above analysis, combining the need to highlight offline emotional appeal and the theme of activities that can arouse * * * *, the theme of Father's Day activities in individual formats is listed here for reference!

[Shang Chaoye]

Father's Day! It doesn't matter what you give-what matters is that you can accompany your father to the supermarket

[catering industry]

Father's Day! It doesn't matter what you eat-what matters is that I invite my father to lunch

[men's clothing store]

Father's Day! It doesn't matter what you wear-go shopping with your father and choose the most important thing

[women's clothing store]

Dress up the most beautifully and bring the most elaborate gift! -to my dear father!

remember to match the beautiful picture of MM here!

iv. product selection for activities:

customers are divided into two categories: the first category is the 21% customers who contribute 81% of the profits, and these customers are relatively concerned about the quality of goods and gifts and after-sales, but relatively insensitive to the price of goods; The second category, 81% customers who contribute 21% of profits, are relatively sensitive to price, and have low requirements for the quality of goods and gifts and after-sales service. Based on the principle of combining the characteristics of the two categories of customers, the selection of products should be suitable for different focuses.

5. Activity atmosphere:

1. Staff activity promotion training, store POP, store Father's Day song broadcast or Father's Day TV short film;

2. Call on employees, friends and family members to spread the WeChat advertisement;

3. Content delivery of targeted activities by member customers. Business activity scheme of Father's Day 5

1. Marketing purpose

Father's Day is just a small festival compared with Dragon Boat Festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion does not focus on theme promotion, but mainly focuses on commodity promotion to achieve the purpose of sales.

second, the schedule of the newsletter

June 11-June 24

third, the promotion theme

1, dressing up my father and returning to youth

2, giving my father a warm Father's Day

3, sending my father sincerely, making health gifts more intimate

fourth, the promotion method

2. Daily use: suits, shirts, ties, leather shoes, watches, mobile phones, shaving knives, sporting goods, high-end gifts, etc.

3. Alcohol and tobacco.

2) Special sale of goods

The purchasing department negotiates special sales with suppliers for related goods:

1. Make my father more handsome: special sales of suits, shirts, ties, leather shoes, watches, mobile phones and shaving knives;

2. Make your father healthier: beer, drinks, tonics, health products and sporting goods are on sale;

3. Make my father happier: some exquisite high-end gifts are on sale;