Why do people now do not want to do catering?

The catering industry is to eat and drink the main service-oriented industry, the importance of which can be imagined, due to the low investment threshold of food and beverage, less investment, fast turnover of funds, so that countless entrepreneurs to choose the food and beverage industry, the main reason is still to see the phenomenon of the surface of the hot, as well as a unique marketing approach to quickly make the store hot, plus the so-called net red store, star store, capital investment The catering stores, rapid opening, blossoming everywhere, giving a very lucrative illusion, in fact, there are a few earning money, there are not a few earning money, most of them are in the maintenance, intricate positioning, random site selection, not supporting the decoration, product standards, service shortages and so on the reason for a lot of people full of hope to enter the food and beverage industry, leaving in tears. So much so that many are still maintaining the catering outlets have a kind of want to give up but can not give up the feeling.

1, the technology is difficult to solve

The big store for the recruitment of chefs to solve the problem, and most of the small store technology is very difficult to store a little bigger, need to recruit chefs, but the chef is more difficult to find, the store is small to open the salary is too high store can not afford to pay too low a salary and can not find people, the problem so that a lot of food and beverage store face! Comparison of the embarrassment, husband and wife store technology is good, no technology to learn, and to spend time, but for the operation of the process is more cumbersome, so let a lot of food and beverage store is very helpless.

2, a good location is difficult to find

Good location is difficult to find the main location you can find, others can think of, coupled with high rents, so that a lot of small stores to choose to leave, not all the hands of catering investors have so much money, so a good location by the high rents turned away, the poorer the location is not good. Good results, which also makes a lot of entrepreneurs headache, join the chain of more, can not find a store to have the choice not to open the decision, and then return the franchise fee abounds.

3, the pressure of competition

When you feel the catering to earn money, in fact, there are already a lot of people have embarked on, the store is one next to another, a variety of catering stores, and the business is so good is so a few, regardless of whether it is a mobile or fixed stores, piled up business, the same category of the first to come to the first will be more than the latecomer to eat, because people are already familiar with the flavor. Because people are already familiar with the flavor, many operators are even worse.

4, personnel difficult to control

A little bit larger catering outlets, recruiting staff, now catering this is a shortage of people, the age has not dared to have too many requirements, and the management of the personnel is more difficult to control, not moving is not dry, etc., the staff's emotions can not be found in a timely manner, resulting in errors in the work, resulting in customer complaints, and service similar to no service. The company's business is also a major player in the market, and the company's business has been declining for a long time.

5, marketing is not effective

Dining restaurant marketing can be said to be a variety of endless, but really have the effect of not a few, some stores are not good cooperation between the front hall and the back of the kitchen, there is no feeling of the customer, and then there is the controllability of the less than, but most of them will be in the business, a lot of value-added to keep up with, resulting in customers do not want to come back next time. The most important thing is that you can't get a good feeling that the customer doesn't want to come back the next time.

6, materials difficult to control

Ingredients are the basic products, and the catering industry is changing the menu with the seasons, and many ingredients are divided into natural disasters and so on can not be supplied, resulting in the price of the suddenly high and low, the store is a frequent change in the price is not appropriate, resulting in the sale of the dishes are sold or not sold, there is a great deal of trouble, not sold! Customers point no, customers do not point ingredients by the waste, has been into the dead circle can not come out.

7, municipal engineering difficult

There is also a part of the store is the door to appear in front of the road repair, maintenance, etc., a short period of time was blocked, which is a lot of food and beverage investors are very headache a problem, the traffic is not convenient, can not be directly to the store, resulting in a lot of customer loss, customers will not wait for you, and the municipal engineering repair and the maintenance of the problems involved. The problem is more, resulting in the store can not be normal business.

8, takeaway difficult to make money

A lot of stores will be depressed on the takeaway or not on the takeaway, on the takeaway on the meager profits, not on the takeaway business is general, can not get a new customer base, has been consumed, so a lot of shopkeepers incomparable headache, and the pressure of competition in the takeaway is not less than the offline how much, or even more intense, and takeaway! The platform is the network, the knowledge of the network platform and to learn, a lot of stores are confused do not know how to operate, so the store is even more difficult to do.