ToB is for enterprises, and toC is for individuals.

ToB mode, for example, take 1688. 1688's model is positioned for merchants to wholesale goods, the vast majority of its sellers are domestic manufacturers, both enterprise-level users and the source of goods.

The seller is a small business, there is a need for wholesale goods. 1688 through the wholesale sale of goods prices for thin margins, so that the small businessmen into the goods after more profits, strictly speaking mode is belong to the BtoB, that is, merchant to merchant.

The platform's service level for merchants is more to help maximize their benefits, such as increasing sales, finding more customers, providing financial support, qualification approvals and so on. Let the platform become an important sales channel for merchants.

ToC mode, for example, take the Baidu search, Baidu post, Baidu know that these Internet applications are toC mode, its own positioning is to be able to serve all individual users to be able to get the information they want on these applications. For individuals, toC applications focus more on the user experience, both UX/UE concepts.

At the same time in the individual user to provide information to help users to enhance the value of the user. Let the user not only here to be able to be helped, but also able to help others. Enhance the sense of belonging of individual users, so that users have a certain dependence on the product.

And toC users for the public users, basically in the access to services can not spend money. The toB product itself is aimed at enterprise users, so these products basically cost a lot of money when acquiring any valuable information or items.

Extended information

ToB products, after all, is to let the user out of pocket, basically can not be a step to find a decision to life and death of the people, but can find the impact of life and death of the people, this person can not be a step to the point of becoming our customers, but we can gradually infiltrate the first to raise!

ToB enterprises have a long time ago, in our large area to do ToC business, often with the ToB business cooperation, the most common are: the Friends of the League, seven wheat data, these data service providers.

Common ASO service providers, often held a variety of online and offline app operation exchange meetings, a large area to reach the app operators, in the operators need to brush the list or brush the comments, the probability of contacting the contacted ASO service providers. After all, after a certain activity, we also had dinner together, the offline reach is much higher than the online.

While, these types of companies can't directly reach the CEO or director of the company responsible for shelling out money to the direct customers, they are generally reaching the user groups that really use them within the company.