China has entered the era of mass tourism, and leisure vacation has become the mainstream of tourism consumption. The proportion of leisure vacation in the total number of tourists has greatly increased, and tourism vacation will become the mainstream in the future and continue to grow at a high speed. As a way of living in the new era, tourism vacation includes sightseeing, leisure, recreation and other consumption, pursuing health and spiritual enjoyment, and gradually becomes the mainstream of leisure life.

"Three Avoidances and Three Nourishments"+micro-vacation is a concentrated interpretation of the demand for tourism and holiday, an important direction of tourism and holiday development, and also the core market of tourism and leisure holiday, which can give birth to a series of new formats and industrial chains and become a new model of economic breakthrough development in the new era.

1

The combination of health and tourism lays the foundation for the development of Kangyang town

The accelerated integration of health and tourism has become a new bright spot in modern service industry, and the organic combination of health industry and tourism industry has also become a new economic growth point in global economic development.

The World Medical Tourism Association reports that the global medical tourism industry is expected to maintain a high growth rate of 1.5%-25% in the future, and its market share is expected to reach 711 billion US dollars in 2117. In recent years, the growth rate of international traditional tourism industry has remained between 3% and 5%. Statistics show that tourism consumers who aim at health preservation spend 1.31% more than ordinary tourists on the whole, and the income effect is far greater than the traditional tourism industry and medical industry. (The data comes from the White Paper on World Health Tourism in 2115) Kangyang Town can take the tourism industry as the leader, and through the carrying function of tourism, according to the consumption needs of tourists and residents, it can aggregate the formats of health recuperation, medical beauty, eco-tourism, cultural experience, leisure vacation, sports and health products, and realize the gathering of a large number of health-related consumption.

2

National policies support the development of healthy towns

the State Council pointed out in the "Outline of Healthy China 2131" released in 2116 that the integration of health and old-age care, tourism, Internet, fitness and leisure, and food should be actively promoted to give birth to new health industries, new formats and new models. Develop Internet-based health services, encourage the development of health services such as physical examination and consultation, promote the development of personalized health management services, cultivate a number of distinctive health management service industries, and explore the development of wearable devices, smart health electronic products and health care mobile application services. Cultivate healthy culture industry and sports medical rehabilitation industry. Formulate the industry standards and norms of health medical tourism, and build an internationally competitive health medical tourism destination. Vigorously develop healthy tourism of traditional Chinese medicine. Create a number of well-known brands and virtuous circle health service industry clusters, and support the supporting development of a large number of small and medium-sized enterprises. Guide the development of professional medical inspection centers, medical imaging centers, pathological diagnosis centers and hemodialysis centers. Support the development of third-party medical service evaluation, health management service evaluation, and health market research and consulting services. Encourage social forces to provide food and drug testing services. Improve the intermediary system of science and technology, and vigorously develop specialized and market-oriented services for the transformation of medical scientific and technological achievements.

this has provided important policy support for the construction and development of kangyang town. Kangyang industry has become an important engine for the development of service industry under the new normal. In the next 21 years, it will surely usher in a golden period of development.

3

The industrial system for the development of Kangyang Town

It is suitable to create areas for the development of Kangyang Town, and generally has good ecological environment and climate conditions, which is an important basic condition for realizing a healthy life. On this basis, according to different local resources and the characteristics of market demand, healthy towns with different industrial systems can be developed.

List of formats of Kangyang Town

Ecological health care is the highlight: relying on the good climate and ecological environment of the project site, we will build health care formats such as ecological experience, holiday health care, hot spring spa health care, forest health care, mountain summer health care, island cold protection health care, lake health care, mineral health care, rural health care and so on, and build leisure farms, health care resorts, health care valleys, hot spring resorts, ecological hotels/homestays and other products to form.

Enjoy the old-age industry as the highlight: integrate medical treatment, climate, ecology, rehabilitation, leisure and other elements into the old-age industry, develop the formats of rehabilitation, living for the elderly, leisure and holiday-oriented "migratory birds" for the elderly, old-age sports, old-age education, old-age cultural activities, and build comprehensive development projects such as old-age holiday bases integrating old-age living, old-age supporting and old-age services to promote nursing, catering, medicine and old-age services.

the sports industry is the highlight: relying on the topography and resources such as mountains, canyons and water bodies, we will develop outdoor health care products such as mountain sports, water sports, outdoor expansion, outdoor camping, outdoor sports, orienteering, health care, extreme sports, traditional sports, hiking and adventure, and promote the deep integration and development of sports, tourism, vacation, fitness and competitions.

Cultural industry is the highlight: dig deep into the unique religion, folk customs, history and culture of the project site, combine the market demand and modern lifestyle, and use creative means to create spiritual tourism products that are conducive to nourishing the heart, so that tourists can cultivate their self-cultivation, return to their original heart and cultivate their sentiments while gaining cultural experience. For example, relying on religious resources, building a cultural resort, relying on China traditional culture, and building a Chinese learning experience base.

Leisure agriculture is the highlight: medicine and food are the same origin, which is a major feature of oriental food culture. Therefore, food health preservation can be said to be a crucial content in healthy tourism. The development of healthy food can be combined with leisure agriculture. By developing green planting and ecological aquaculture, we can develop ecological healthy food suitable for specific people and with specific health care functions. At the same time, we can promote the comprehensive development of healthy food industry chain by combining ecological sightseeing, farming experience, food processing experience and catering production experience.

medical industry is the highlight: the composition of health care products is mainly based on the theoretical knowledge of traditional Chinese medicine, western medicine, nutrition and psychology, combined with the physiological and behavioral characteristics of human body, with drug rehabilitation and drug therapy as the main means and certain leisure activities, including health care products. It is one of the important contents in the development of medical tourism.

The holiday industry is the highlight: Living and keeping in good health is a way of keeping in good health based on the concept of health and taking the development of holiday real estate as the leading factor. This kind of health-preserving residential community provides people with not only living space, but also a healthy lifestyle. In addition to the characteristics of ecological architecture, good environment and healthy food, it also provides all-round health care and health care facilities and services, and provides people with a space and environment for meditation, so as to achieve the purpose of self-cultivation in a quiet atmosphere.

the State Council issued the "Healthy China 2131" Planning Outline, and towns with healthy characteristics ushered in a golden period of development

With the development of society and the improvement of people's living standards, people's health awareness gradually increased. Recently, the State Council, the Central Committee of the Communist Party of China, issued the "Outline of Healthy China 2131", which pushed health to a new height and proposed to build a "healthy China", which provided strong support for the development of the health industry. In the new period and new situation, the construction of characteristic towns is blooming everywhere, which points out the direction for the development and construction of Kangyang characteristic towns.

4

the concept of kangyang town

kangyang town refers to a characteristic town with good ecological environment, which takes "health" as the starting point and destination of town development, takes health industry as the core, and integrates diversified functions such as health, health preservation, pension, leisure and tourism.

Kangyang Town can aggregate health recuperation, medical beauty, eco-tourism, cultural experience, leisure vacation, sports, health products and other formats according to the consumption needs of tourists and residents, so as to realize the aggregation of a large number of health-related consumption.

Characteristics of Kangyang Town Policies related to the construction of Kangyang Town

Kangyang is no small matter. It has risen to the national level and paid attention to the health of the whole people. In recent years, from the central government to the local government, policies related to Kangyang have been frequent, dedicated to promoting the supervision, management and development of healthy China and health industry, and providing support, guidance and promotion for the development of Kangyang Town.

5

Development Path of Kangyang Town

1. According to its own characteristics, determine the type of town development

For example, there is a religious and cultural foundation in or around the scenic spot, which is suitable for the development of religious and cultural Kangyang Town; It has a long-lived cultural foundation, advocates health preservation such as food and medicine, and is suitable for the development of a long-lived cultural and healthy town; There are hot springs, the core resources, which are suitable for the development of hot spring-type kangyang towns and so on.

2. No characteristic resources, and relevant characteristics and functions are implanted.

For small towns with no obvious characteristic resources, they should enter Kangyang town for development and carry out characteristic implantation through the carrying function of tourism. This type is generally only suitable for the development of longevity culture, ecological health preservation, combination of medical care and nursing or pension town.

For example, the ecological health-preserving type requires the town to have a good environmental foundation. In the later stage, it is necessary to improve and maintain the ecological environment of the town, and at the same time, cultivate and guide the health-preserving and old-age care industry to enter, develop the health-preserving industry, and carry out ecological health-preserving development; The combination of medical care and nursing needs to be introduced into the pharmaceutical industry to form a pharmaceutical planting industry chain or a pharmaceutical industrial park.

3. Strengthen the theme of health and carry out diversified development

Kangyang town must strengthen the theme of health and old-age care and carry out diversified development. Focusing on health industries such as health preservation, leisure and retirement, we will develop leisure agriculture, medical services, leisure and entertainment, health and vacation and other functions.

4. Carry out overall operation management

Based on the characteristics of the town itself and guided by market-oriented development, determine the development subject, development mode, investment invitation and operation mode of the project, form a systematic operation management process, promote the efficient development of a healthy industrial chain, and realize the economic growth of the town.

6

Six development types of Kangyang Town

1.> > > Religious and cultural health, longevity and cultural health, hot spring health, medical care, ecological health, and old-age town.