Trademark is the producer of goods, operators in their production, manufacturing, processing, picking or distribution of goods or service providers in the provision of services, used to distinguish the source of goods or services, by the text, graphics, letters, numbers, three-dimensional symbols, sound, color combinations, or a combination of the above elements, with distinctive features of the sign, is a product of modern economy. In the commercial field, the trademark includes words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as a combination of the above elements, can be applied for registration as a trademark.

? Trademark registration is a prerequisite and condition for trademark users to obtain the exclusive right to use the trademark, and only trademarks approved for registration are protected by law. The principle of trademark registration is the basic criterion for determining the exclusive right of trademark, and the choice of different registration principles is the result of the legislator of each country weighing the relationship between the certainty of law and the fairness of law in this issue.

? Trademark search (within 2 days) → preparation of application documents (within 3 days) → submission of the application (within 2 days) → payment of trademark registration fees → formal examination of the trademark (1 month) → issuance of a notice of acceptance of the trademark → substantive examination of the trademark (12 months) → trademark announcement (3 months) → issuance of the trademark certificate. (2014.05.01 implementation of the new Trademark Law, the trademark substantive examination period of 9 months.)