The annual growth rate of the milk tea market is basically between 10% and 15%, much higher than our GDP growth rate. According to the analysis of economic authorities, the future of China is expected to become the world's most promising tea consumption country, milk tea development prospects.
In terms of the development space of milk tea:
Along with the improvement of the standard of living, people's demand for milk tea is growing, and the quality of milk tea, taste, service, hygiene and other aspects of the requirements are also increasingly high. The annual per capita sales of milk tea are constantly updated. With China's large population base, it is conceivable that the milk tea industry market may be undersupplied in the future.
From the milk tea industry environment:
Tea stores of all sizes are filled with a variety of milk tea brands. Although the products are basically similar, the quality of milk tea is high and low. Ultimately adhere to the strict selection of high-quality raw materials, innovative research and development, strict control of food safety tea store must be very popular with consumers.
Milk tea as a long history of a gourmet drink, since the existence of the existence of a solid foundation for the existence of milk tea store prospects are certainly there, just in the current model, there will be some changes.
Milk tea originated in the northern nomads, is their daily life, diet and nutritional needs, and later with the continuous development, in all countries have different varieties of milk tea. There are also a lot of different practices, and has become a globally popular gourmet drinks.
But strictly speaking, commercialized milk tea is no longer the milk tea of yesteryear, because nutrition comes at a cost, and numerous modern processes. The use of additives has turned a lot of milk tea into a concept, in the minds of consumers and nutritional health has not much to do.
As with the current catering industry, after rounds and rounds of conceptual hype, so that consumers are at a loss in the maturity of the dust settles, back to the basics and the real material, into the current catering industry, the theme of existence.
Milk tea to have a good prospect, but also must return to the original health and nutritional nature, there is a basic foundation for existence, otherwise still along the unscrupulous commercialization of the road to go on, certainly the road will be more and more narrow.
Referring to the current catering industry, many prosperous restaurants are through the open kitchen, zero distance contact and other means to let customers feel that their ingredients are superior and genuine, sincerity has become the core of the development concept.
The milk tea industry can also refer to these models, through some methods and means, to let customers feel healthy and nutritious, to win back the trust, in order to continue in a benign road to have a good future.
For your reference!
Doing milk tea store needs to be pre-market research, for the location as well as the consumer groups have a great effect, according to the degree of personal preference can be done to try, there are ideals, there is persistence will be able to succeed