Pizza Hut's price is high for the following reasons:

1. Brand positioning: Pizza Hut is positioned as a high-end catering brand, facing the mid-to high-end market, and its brand image and service quality are relatively high, so the price is correspondingly high.

2. Raw material cost: The raw materials purchased by Pizza Hut are of high quality, including high-quality flour, meat, vegetables, etc. These raw material costs are relatively high, which leads to the increase in the cost and price of dishes.

3. Quality assurance: Pizza Hut pays attention to quality assurance and food safety in the process of food processing and production, and adopts advanced technology and equipment to ensure the quality and taste of food, which also increases the cost and price.

4. Service quality: Pizza Hut provides high-quality service experience, including the improvement of restaurant environment, service attitude and serving speed, which requires more capital and manpower, thus raising the price.

5. Market competition: Although Pizza Hut's market share in China has declined, it still has strong brand influence and market competitiveness in the high-end catering market. In order to maintain its market position and brand image, Pizza Hut needs to maintain a high price level.