Food for the people, in this era of food prevalence, eating has been more than just eating. Tragically, catering enterprises are not only facing the increasingly picky consumers tongue, dining experience, endless competitors, but also to face the rising cost of property rent, labor raw material costs, but the profit margin is low. According to the China Cuisine Association, last year, the average monthly closure of China's food and beverage enterprises up to 15%. Catering O2O is currently in the growth period, has passed the concept of introducing the introduction stage, consumers gradually accept this new way of consumption, can be said to be in the stage of growth in demand, demand and sales are rising rapidly. Seeing the profitability, new competitors are gradually increasing. Here look at a set of data: Foresight Industry Research Institute released the "2013-2017 China catering industry consumer demand and investment forecast strategic planning analysis report" shows that last year, catering O2O online user scale of nearly 100 million, the market size of nearly 39 billion, this year is expected to break the 50 billion yuan mark. Whether relative to the trillion dollar scale level of the catering industry, or the trillion dollar market scale of the whole life service O2O, there is still considerable room for development of catering O2O. Since the significant popularization of smartphones and the comprehensive rollout of 3G networks, mobile Internet has also become part of the life of the general public. Some data show that the ownership of smart phones has exceeded 100 million, and continues to show an upward trend; the size of cell phone Internet users at the end of last year has reached 420 million, cell phones have exceeded desktop computers to become the first Internet terminal. Smart phones have a strong characteristic, that is, geographic location attribute, which naturally matches with O2O. Catering O2O can precisely take advantage of this opportunity to win more random, with the difficulty of choice of consumer groups. Think about it, in shopping or unfamiliar areas, meal time but do not know where to eat, what to eat (this scene I believe many people have encountered), this time if the consumer can pull out the phone according to the geographic location and recommended restaurants to easily make a choice. o2O at this time to give full play to the role of the merchants to attract traffic for the consumers to solve the headache of the meal problem. It is more of a coincidence than a development opportunity brought about by the mobile Internet. At present, the overall characteristics of the catering industry is mass, low-grade catering enterprises are more profitable, but also better development. High-end catering policy impact, the current situation is not optimistic, while the network of the catering industry's influence is increasingly large, the enterprises can take full advantage of the network to develop online catering. Hope LZ you can adopt

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