This type of bar generally not only deals in drinks, but also provides food that can satisfy the stomach, but there are not many varieties to choose from. Generally, guests will not choose to eat here, unless there are some "loyal supporters". The decoration of this kind of bar generally makes the bar bigger, which accounts for a heavy proportion of the whole bar. The bar is generally made into an English bar, U-shaped, square or round. The stools are all around the bar, and the bar is both the performance stage of the bartender and the center of the bar. Tables and chairs are placed in other places as needed. The business hours of this kind of bar are usually in the evening, and the peak business hours are from 8 pm to 1 am.

an overview of the PUB is a quiet pub with light music as the main theme, or English mini-bar, which is a popular bar form in the British Isles. PUB, the abbreviation of PUBLIC HOUSE, is a popular consumer place where people can get together after work and talk easily. It is also a refuge for men to escape from family and reality. The pub mainly supplies various types of liquor imported from local or foreign countries, including bottled beer, spirits and draft beer in barrels. The atmosphere is free. Customers can choose to eat in the bar or dining room, play chess and throw darts. People can enjoy all kinds of drinks and snacks. It is customary to pay for drinks or food as soon as they arrive. As an entertainment and leisure place, under the background of relatively loose market policy and market economy, the driving force and potential of its development are enormous. More and more people understand and like the combination of static and dynamic atmosphere to relax their own mode, and the bar cleaning industry is gradually mature while being accepted by the public. 1.2 Market Analysis For the local market in Guangzhou, the bar-cleaning industry is not "professional" and chaotic compared with the relatively mature bar-cleaning industry in Guangzhou markets such as Beijing, Shanghai and Hong Kong, and has not formed a distinctive industrial characteristic. With the development of economy in recent years, the citizens' demand for material and even spiritual enjoyment has increased, and Guangzhou held the Asian Games in 2111 to promote the economic and cultural development of Guangzhou. More and more people will invest in the bar cleaning industry. In recent years, there have been new pubs in Guangzhou, but most of them are developed according to other people's models or traditional business models. Most of them lack characteristics or are basically the same. As far as Guangzhou is concerned, only Nanyi Road in Tianhe can basically form a characteristic industrial area, but this "pub street" is still immature and a large number of pubs have closed down due to poor management. The basic classification of bar cleaning industry in Guangzhou is as follows: according to the product classification, there are 1 western food, catering, liquor, 2 professional liquors, among which there are subdivided into red wine, beer, cocktails and so on, accompanied by wine snacks, 3 professional coffee and professional liquors, and according to the theme of atmosphere, there are JAZZ music bars, resident professional singers, music bars with different themes, and so on. Guangzhou lacks distinctive, professional and innovative pub, and has not yet formed an industrial area featuring pub industry. 1.3 Business Purpose Relax here and enjoy here. Find your SOULMATE here: that is, a SOULMATE is a person with whom we feel deeply connected. It seems that communication and communication with each other is not due to the deliberate efforts of ordinary people but to the guidance of God. I hope that customers can find their own SOULMATE 1.4 theme pub here, whether it is interpersonal communication or self-dialogue. The decoration design of pub will be based on the mysterious theme of "European Castle", which will make people enter a place to escape from the hustle and bustle of modern times. The color tone is mainly dim, with some retro and mysterious objects as a foil. All designs are simple, and it is not recommended to use multiple colors to reduce the oppression of customers. The pub operates around the two characteristics of "music" and "cocktail", giving some customers who love music and enjoy drinking wine a space to relax and communicate, hoping to make people enter a bar different from other bars and relax here. 1.5 The development plan is scheduled to be planned and prepared in October, 2112. At the initial stage, we will seek partners and hold meetings to discuss important issues. 2. Customize the work plan and implement all issues on schedule. 3. Implement the pre-budget of the business location, purchase the business license, fire control license and other issues. 4. Implement all the issues in the middle of the contract signing from March to May. We need to do a good job in publicity two months before the official operation. 2. Do a good job in hiring and training employees. 3. All materials and decoration work need to be implemented as scheduled. 4. Carry out a trial operation for half a month in mid-May. After opening in late June, 1. Strengthen publicity work and gradually establish the image of the pub. 2. Engage in more theme activities to improve the popularity of the pub. 3. Learn more about customers' opinions and find out problems in operation in time and improve them immediately. 1.6 Management System As the chief person in charge, the investor manages and supervises all the work of the bar, and employs an experienced bar manager, namely the general manager, to be responsible for the operation, management and financial status of the bar according to the relevant rights, obligations and responsibilities. And the general manager hired the planning consultant, public relations manager, bartender and service personnel of the bar. 1.7 Business Strategy 1. At the beginning of the opening, all drinks are at half price to attract consumers, and activities such as "Free Red Wine Delivery" are carried out through the Internet. 2. At the beginning of the opening, local singers are invited to perform and vigorously promote this activity. 3. Theme features are operated: cocktail night on Monday, cocktails are bought for one free, jazz night on Tuesday, jazz band is hired to sing on Wednesday, ladies on Wednesday, ladies on Thursday, and beer is bought for one free. Party events with different themes are arranged every week on Friday night. Investor and general manager Mo Dahao, personnel manager Lai Junwei, public relations manager Li Xiaobin, planning and publicity manager Lai Ruihai, operation director Liu Yiying. 4. Inviting the media to interview and understand some features of Benqing Bar, and strengthening the image building. 5. Short-term goal: Control the cost in the first month of opening, try to make the income and expenditure parallel in the month, increase the publicity cost in the second month according to the situation, and hope to make a profit in the third month. 6. Overall goal Part II Marketing planning 2.1 Product service planning You need to know before planning 1. Understand the market demand and choose marketable products. The key point of this step is to design a good menu. 2. Investigate consumers, you need to design a good service for consumers and create a good consumption environment. First of all, because the characteristics promoted by this bar are "music" and "cocktails", music will be one of the products. 1. After creating a good image of the pub, invite famous orchestras to perform for free or for a fee to improve the musical atmosphere and the popularity of the pub. 2. Play songs with different moods according to the time period and the consumption of customers. 3. All cocktails must be prepared according to the standard to ensure the quality. In addition, it is necessary to introduce new cocktail products from time to time to attract customers with some innovative and special high-quality cocktails. Every bartender needs to have his own cocktail. Part of the service lies in bar cleaning, service staff and bartenders. 1. Refuse to be restrained and refuse benefits, so that all service staff can treat guests as friends. 2. When training employees, we must pay attention to the training of communicating with guests, learn to keep acquaintances and learn to promote publicity. 3. Bartender must have a certain knowledge base of cocktails and a wide range of knowledge to give guests professional knowledge of foreign wine. Every bartender and waiter is equipped with a business card. First, it can promote the bar. Second, it can attract regular customers to spend again. Second, it can promote the bar. Second, it can plan the pre-opening stage of the bar. Third, it can forward the lottery, design and publish its own brand logo. Second, it can publicize and introduce the bar in major forums. Third, it can publish preferential news. Third, it can advertise the banner near the bar. Fourth, it can sponsor the light sign by the wine merchants. Fourth, it can establish a website. The meager blog can update the first year after the mid-opening Control profit and loss in the first half of the year, constantly increase publicity and pursue profit in the second half of the year after the infrastructure construction. In the second half of the year, strive to stabilize the situation, set goals every month, carry out portfolio innovation marketing, pursue higher profits, and aim to fill 81% of the investment cost. In the third year, try to achieve a certain popularity of customers, and the monthly performance tends to be stable or upward, so as to develop the second branch with sufficient popularity and funds, encourage investors to invest in the branch, and update the meager preferential news regularly. 2. Distribute discount cards and leaflets at the place near Qingba every day. 3. Conduct lottery on the spot to interact with customers to make customers one of the publicity tools. After the opening of the store is stable in the later period, 1. Invite magazines and newspapers to interview. 2. Invite local stars to visit our store to give their opinions. 3. Make it famous with a successful theme party. 2.3. Marketing planning. 1. Pay attention to the market situation near Qingba and stick to the characteristic operation of our store and change it appropriately according to the actual situation. Business strategy encourages peers to join the competitive business, but it is necessary to give priority to services at moderate prices, so as to increase customers who consume again and make them famous. 2. Pay attention to customer needs, make marketing changes according to customer needs, provide personalized services for customers, such as special products, innovate products on recent festivals or popular topics, design activities or promote products according to the characteristics of customer groups. 3. Encourage cooperation and development, encourage some orchestras to perform rent-free business performances in the pub, encourage some dating organizations to hold networking activities here, and accept some companies.