In the development of a constantly accelerating society, people use the opportunity to gradually increase the business plan, business plan is usually a combination of marketing, finance, production, human resources and other functions of the integrated plan. What problems do you need to pay attention to when drawing up a business plan? Below I give you to organize about college students entrepreneurship plan, I hope you like it! About college students entrepreneurship plan 1 a. Campus entrepreneurship environment With the development of social economy and culture, the accelerated pace of people's lives, people's living environment, lifestyle has changed a lot! Part-time work has become a fashion, student part-time market is very broad. Students part-time is the need for students to reduce their financial burden; the need to learn to use; the need for students to understand society; the need to improve the overall quality of students; the need to increase the social experience; the need to go to work on the basis of a large number of needs. Group consumption has quietly into people's lives, has begun to popularize, this is the need for social development is also a kind of inevitable. Group consumption involves all aspects of people's lives, group consumption so that people save money, save time, with as little as possible to invest in the largest consumer benefits, student group consumption is more marketable, students are pure consumers, brand awareness and brand loyalty is very high, student consumption is also walking in the forefront of society. Group consumption is personality. Brand. Affordable best way to consume. Create a college group consumption terminal market, its commercial market development potential is immeasurable! Second, the purpose of campus entrepreneurship focus on the development of the college market, the establishment of campus part-time platform, student practice platform, campus business platform, services to students, services to colleges and universities. Entrepreneurial theme Relationship with student growth: let students participate in social practice, social awareness, understanding of society, learning and practicing, learning to use, to improve the overall quality of students, the campus market, developed by the students themselves, their own operation and maintenance. Fourth, the entrepreneurial goal to occupy the consumer terminal market in colleges and universities and the surrounding consumer market centered on colleges and universities, to create a joint fleet of brands of entrepreneurship in colleges and universities. Fifth, the market demand points 1, the need for students to reduce their economic burden 2, the need for students to participate in social practice, to improve their overall quality 3, student personality consumption, brand consumption. Affordable consumption. Safe consumption needs. 4, colleges and universities to improve student employment needs 5, in response to the need to encourage college students to start their own businesses 7, business requirements to open the campus market needs 8, the need for social and economic development trends Six, the project's business potential The long-term goal of this project is to occupy the consumer end market in colleges and universities, as well as the end consumer market centered on colleges and universities, its business prospects are immeasurable! On the college student business plan 2 I. Project strategy (a) business environment In the various types of people concentrated near the South Street to open a cafe with characteristics, providing various grades of coffee and pastries, so that students, ordinary workers, white-collar workers, etc. can find the right level of consumption of their own coffee; to provide elegant and independent booths, so that couples or talk about business have their own private space. (B) their own strengths and weaknesses 1, advantages: (1) their own family grew up in business, since childhood, know how to run the store, not afraid of strangers, can better communicate with others. Also received many years of basic education, have relatively perfect basic knowledge and personality. (2) College students are one of the most innovative people. Our university students are often full of hope for the future, with young blood, vigor, and the spirit of "fearlessness of the newborn calf". (3) "Policy advantage" is one of our advantages, there are policies and support, such as loan preferences, tax breaks, legal protection, etc., is a big guarantee for our college students to start a business successfully. (4) I have operated a cafe near my store, so I have a certain understanding of the business model and the needs of various groups of people. At the same time, I like coffee and can taste coffee. (5) In the four years of school, there are some like-minded friends in many majors, who can form a business team. Each person will have their own advantages, so in the entrepreneurial team formation is able to produce synergistic advantages. Because there is a certain emotional foundation, so relatively speaking, the stability of the team is better. 2, disadvantages: (1) eager to get ahead, the lack of market awareness and business management The lack of experience, although mastered a certain amount of book knowledge, but ultimately lack of the necessary practical ability and business management experience. In addition, the lack of sufficient knowledge of marketing, it is difficult to immediately assume the role of business manager. (2) Weak comprehensive quality. First of all, they lack knowledge of management, law and venture capital. Although the school has seen some management knowledge, but for personnel management, capital financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and other knowledge is relatively lack of. Second, market analysis (a) Analysis of the current situation of the coffee industry Coffee terminal sales market, in order: coffee and Western-style fast food chain stores, star-rated hotels, Western-style restaurants. Among them, coffee and western fast food chain stores are mainly composed of Shangshao Coffee, Starbucks Coffee, Real Pot Coffee, McDonald's and Pizza Hut, which have an average monthly sales volume of 21.18 tons, accounting for 30.18%, followed by star hotels with an average monthly sales volume of 16.47 tons, accounting for 23.47%, and Western-style restaurants with an average monthly sales volume of 13.53 tons, accounting for 19.28%. With the development of the times and the further change of people's life concept, the coffee industry is also developing at a rapid speed. (II) market research Survey results show that consumers believe that the price of each bottle of coffee in the 31-50 yuan choice of the highest rate of 39.0%; followed by the price of each bottle of coffee in the 51-100 yuan the most suitable rate of 28.6%; the choice of less than 30 yuan accounted for 18.7%; that the price of each bottle of coffee The ratio of consumers choosing the price of coffee in the range of 101-150 yuan is 9.8%; the ratio of consumers choosing other price ranges is very small. From the survey data, we can conclude that consumers believe that the price of each bottle of coffee is set between 31-100 yuan is suitable. Among consumers aged 18-25, 44.0% of them think that the price of each bottle of coffee is the most suitable between 31-50 yuan; 26.8% of them think that the price of each bottle of coffee is the most suitable between 51-100 yuan; 18.8% of them think that the price of each bottle of coffee is the most suitable between 30 yuan and below 100 yuan. The percentage of consumers who think the price of coffee is the most suitable is 18.5%, while the percentage of consumers who think the price of coffee is the most suitable is 26.8%. The higher the income, the higher the acceptance of the price of coffee products. (C) The target market of the product The target group is people between the ages of 18 and 40. Provide coffee and pastries suitable for students, ordinary workers, white-collar workers and other consumption levels; at the same time, set up elegant and independent private rooms, so that couples or people talking about business have their own private space. Third, the marketing strategy (a) analysis of the financial situation 1, the initial stage of the cost is mainly: site rental costs (30,000), food and beverage health permits and other documents such as the application fee, site decoration costs (5,000), the purchase of kitchen utensils, basic facilities costs (5,000), etc. 2, the operating stage of the cost mainly includes: employee wages, material procurement costs, site rental costs, taxes, utilities, fuel costs, fixed capital, depreciation, miscellaneous expenses. Fixed capital, depreciation, miscellaneous expenses and so on. 3, according to the calculation can be initially derived from the restaurant opening start-up capital of about 12,600 yuan (site lease costs 5,000 yuan, food and beverage health permit and other documents such as the application fee of 600 yuan, site decoration costs 2,400 yuan, the purchase of kitchen utensils costs 1,000 yuan, the basic cost of facilities, such as 2,600 yuan). Funds can be provided by parents 80%, their own savings 20%. 4, daily operating financial budget and analysis According to the budget analysis and survey, can initially determine the market capacity, but also be able to see between 31-100 yuan per cup of the price is most appropriate, so it can be roughly estimated that the total daily turnover of about 2,000 yuan, the rate of return of 70%, gross profit of 1,400 yuan. From this we can calculate the payback period of about one month. (B) the cafe staff expansion goals Store Manager 1; Administration and Personnel Department: the first, deputy minister of 1, archivist 1; Finance and Accounting Department: 1 minister, 1 accountant, cashier 1; Market Department: 1 minister, 3 members; Purchasing Department: set up a minister, a number of purchasing staff, record keeper 2; Liquor Service Department: 1 minister, 4 servers, 2 bartenders, snacks and beverages masters a number of; ( The purpose of the Department: limited meals, unlimited service. Civilized manners, hospitality. Highly skilled cook, willing to innovate. Open source of income and expenditure, financial resources. Entrepreneurship plan for college students 3 Project name: "classmate" cell phone APP Responsible person: __ Submitted date: 20__.4.21 Abstract With the development of mobile terminals such as cell phones and tablet computers, most college students have cell phones and other terminals, which have smart phones do not account for a small number of APP development is a good project for entrepreneurship. Good project. In the daily life of college students, the most important thing is to listen to lectures. This product is designed based on the great change of college students' lectures compared to junior high and high school: the teachers of junior high and high school courses are fixed, students don't need to get used to the change of course contents every semester and familiarize with the requirements of each course, while in college, the classes are different every semester and even every season, and some majors have a lot of professional courses, so they don't have a lot of free time to manage other courses, which makes them get a bad result. results. The role of this software is to divide the communication space for students taking the same course, and to provide a special area for uploading and downloading materials, as well as a variety of types of services in the form of related course content recommendations. The market is very huge, where there are colleges and universities, there is the target group of our product. And now many universities implement multi-faceted training program, a variety of courses, more need our APP product to manage to do their own discipline. I. Project Overview Project Name: "Classmate" Mobile Sharing Software Starting Time: 20__.3.11 Main Products/Services: Mobile APP Current Progress: Product R&D Stage 1. Main Business: APP development, release and advertisers solicitation. 2. 2. Profit model: Based on the long-term consumption values of Chinese consumers, the marketing strategy of the product is located in the free operation mode, and after obtaining a large audience, the advertisers for the college audience will be recruited to lay advertisements and collect the advertisement operation fees. In the early stage, we need certain funds to develop and publicize the product, and after the product is officially operated, we need to consider regular maintenance and advertisers' solicitation work. 3, the next three years of development strategies and business objectives: the main investment in the early stages of development, the plan is within two years of the same type of software market share of 30%, the third year to start considering profitability: Second, the selection of R & D team personnel and requirements 1, staffing and division of labor: plans to choose about 10 personnel development team, the division of labor is as follows: 5 product developers (one of the managers), 2 product planners and managers, 2 product promotion and management, 2 products. The staff is divided as follows: 5 product developers (one of them is a manager), 2 product planners and managers, 2 product promoters and advertisement recruiters, and 1 general manager. 2. Employee reward system: It is proposed to adopt an incentive-based management program, whereby the five developers will enjoy a basic salary during the development period and a bonus after the development is completed. The product planner and the management and product promoter will decide the bonus depending on the market share of the product and the popularity of the APP (the main assessment method is based on the number of APP downloads as an indicator). Third, research and development 1, the project's technical feasibility and maturity analysis At present, there is no such product on the market, but there are similar class schedule APP. through the research of similar class schedule APP found that this kind of software is generally popular among college students and has many users. However, the class schedule software only provides a simple dialog exchange between the class schedule and the students who choose the class, and it does not differentiate the year of the course, and often students of several ages are mixed together, and it does not achieve the degree that students in a class can communicate with each other, so the feasibility is better. 2, the project's technical innovation of the discussion (1) the basic principles and key technical content The software is based on the Apple IOS system development, for all Apple users applicable, the technical requirements are not high, only for the simple code writing and combination of the general computer professionals can be written after the learning of the code. (2) Technical innovation point: this APP is practical type of software, audience wide, the general audience can easily learn to use the software, no trouble, easy to use. 3, follow-up R & D program: if the software platform in the Apple got a better income and have a certain amount of capital accumulation, then consider Android and Symbian and other operating systems such as software transplantation (must be based on good earnings). 4, R & D investment: annual investment in R & D costs more than 20% of earnings. It is used for product improvement and employee welfare and technology research and development. 5 technology confidentiality and incentives: key technologies mastered by the senior management and R & D team, high salary. Fourth, the industry and market 1, the industry situation: the project because there is no related products exist, so there is a certain risk and development difficulties, need time, technology and capital investment in a large number of. But the APP has a good prospect. 2、Market outlook and forecast: there is no related product coming out, the market is blank and promising. There is no related industry to support it, which will lead to the development of other industries. 3, the target market: mainly to the students of various colleges and universities as the main target market. 4, the main competitors: there is no relevant APP, but there are similar course form APP type software, I believe that soon there will be the emergence of this type of software, will soon appear competitors. 5, market barriers: mainly the promotion work and the acceptance of the majority of college audience. 6, SWOT analysis: due to the temporary absence of relevant APP, the main problem in the product after the launch of the imitation software impact. 7, sales forecast: it is expected that the first two years because of the promotion and product development and upgrading, will not be profitable. The third year to start normal profit. V. Marketing Strategy 1. Price Strategy: Adopt free operation mode. 2, marketing strategy: after the release of the APPSTORE, sales of the first period mainly through microblogging and other network marketing to actively seek customers. After the brand advantage is formed, we will consider adopting TV advertisement marketing and other methods. After the company's strength and then increase advertising investment to expand the customer base. 3, incentives: the company's initial stage of the salesman to adopt a pure 5% incentive model to promote its sales enthusiasm. After the company stabilizes its income, it will adopt the sales competition reward system and divide different bonus levels according to its sales performance. Sixth, the product production 1, product production: the product is a software application products, the production method of the group studio. 2, production staffing and management: plan to choose about 10 personnel development team, the division of labor is as follows: 5 product developers (including a manager), 2 product planners and management, 2 product promoters and advertising recruiters, as well as a general manager. About college students business plan 4 I. Project Summary Do you not want to eat in the cafeteria every day, those every day a taste of the dishes? Do you not want to go out to restaurants to eat those delicious but not very safe meals? Do you want to experience the mysterious feeling of cooking with your classmates? College students' kitchen is very suitable for your taste, and free you from the boredom of wandering. Students just need to buy their favorite dishes. There are complete kitchen facilities and dining equipment, all the kitchen equipment and dining room equipment like at home are available, creating a free space, which is an unprecedented, single-structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, constituting a single unit, and a store may consist of more or less units, each of which may be used by several groups of customers in rotation at a given mealtime. The cost of the college kitchen is relatively small, only 2000-2500 yuan per unit/year can probably recover the cost in one semester, the second half of the revenue can be used to expand the equipment and facilities. Because this project is specifically designed to address the food and entertainment issues of college students, and surveyed many students, they are looking forward to the opening of the college student kitchen, are very willing to try it, and said they will be every once in a while to ask a friend or with roommates to cook together. So its appeal is limitless. Each year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be timeless. It can be large or small and is promising and low cost. It may not be imitated at any time, so we have to strictly manage all the work, improve its taste, constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness. Its management model is very simple, divided into internal and external management. External management is mainly publicity, and the reasonable arrangement of large and medium-sized booking; internal management is mainly to create a free and clean atmosphere for the college students' kitchen. Come to the college students' kitchen and enjoy the joy of cooking with your friends! Company Profile 1. Nature: College students' kitchen is a service program that rents out kitchens for all college students. 2、Equipment and Facilities: College students' kitchen exists in the form of unit system, one unit has a kitchen and a dining room. In a kitchen, there are four stoves, four sets of cooking utensils and gas stoves, and a chopping board, many sets of cutting tools, and a cabinet, which is fully equipped with bowls, oil, salt and other seasonings, equipped with running water faucets and many baskets, buckets and other tools for washing dishes, and a few hoods; the dining room has a size of the table five or six, electric fans, drinking fountains, refrigerators, sterilizers, rice cookers, and provide hot meals at all times. 3, the project service content: college students as long as they bring their favorite dishes to the college students kitchen, according to the time or size of the delivery of a certain amount of rent can go to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. In one kitchen, there are four stoves, which can cook at the same time. During a lunch or dinner time, one stove can be used for cooking by several groups of students. In this way, the kitchen of one unit can cook about 28 (4 stoves_7 groups/stove) groups of students between lunch time (11:00-2:00). Students can eat here before leaving, or take it out to eat, all at their own pace. Our college students' kitchen is also equipped with a large refrigerator. If you are a regular customer and have unfinished dishes or leftovers that need to be stored, we will store them for them, just seal them up and put them into a closed basket, then write your name or other markings and put them into the refrigerator. However, due to the consideration of the electricity consumption and the space of the refrigerator, you will have to pay a hosting fee of 2 RMB/day if you store them for more than one day. 4, the purpose of the project: the generation of college students' kitchen is my group y understand that many college students complained that the meals in the cafeteria every day is the same, the taste is not delicious, there is no novelty, there are also some students feel that outside the restaurant meals, the hygiene condition is not good, smacks of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complaining, so we thought of the college students kitchen this both the taste of college students, but also exercise college students do-it-yourself ability of the kitchen. 5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of the beauty of simplicity. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative designs can be used to decorate college students' kitchens. Third, the organization of personnel management 1, we will be divided into large, medium and small-scale customers. Large-scale (20-40 people): such as a class reunion, or a classmate's birthday, so you need to rent a unit of college students kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores. Medium size (10-20 people): such as a certain dormitory fellowship, or a small celebration, which also needs to be booked in advance, without a chef on staff. Small scale (1-10 people): anytime a cook stove is arranged. 2. In the college students' kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college students' kitchen, and to check the safety of the liquefied gas cooker when the college students are cooking. 3、Other management personnel: publicity manager, cookware and tableware manager, financial manager, customer reservation manager, cashier on duty, etc. can be taken by students. 4、If there is a large party or dinner, you can book in advance to the person in charge of customer booking, he/she can make arrangements in advance, medium-sized (10-20 people) is also arranged by the person in charge of booking, small-scale customer groups, according to the first-come-first-served use of the cooker. 5、Financial manager, responsible for weekly utilities, gas stoves and staff costs and the total revenue of the "Student Kitchen", appropriate price adjustments, large and medium-sized groups of customers have a fixed booking price, according to the number of times the kitchen is booked to determine the next week's rent for the small group of customers to come to do the dishes. 6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always check and teach students to use dangerous equipment such as liquefied gas, and in the college kitchen with fire extinguishers, fire equipment. Safety and hygiene is supposed to be the core management of college student kitchens, so it is possible to obtain government approvals, and if college students start their own business by students they can apply for funds and approvals from the school. On the college student business plan 5 dessert casual food has been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good ` choice, but also operates a birthday cake, as long as you make their own characteristics will certainly be loved by the majority of friends. First, the cake store profile 1, the store hair belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprises. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts. 2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores such as Andrewson, sunrise square, like. 3, the store needs start-up capital of 95,000 yuan. Second, the business objectives Due to the geographical location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market. Third, market analysis 1, source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade. 2、Competitors: According to the survey results, there are a lot of domestic brand cake stores, only Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, Red Leaf, Anchor. Therefore, the competition is very big. Fourth, the business plan 1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake store and business "tricks". 2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, secretly run over and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be carefully considered. 3, it is understood to find a set of consumption rate: "customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you compete for orders." From the experience of the product market a certain competitive strategy: "Price reduction and promotion is not a long-term business strategy, the only way to attract customers and keep them is to use the best materials to produce the highest quality cake." 4、The cake store is mainly for the public, so the price will not be too high, which is low to medium price. 5, you can print some advertising flyers, issued in the form of coupons, in order to achieve the effect of advertising 6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened. 7, after a number of investigations, out of competition and other aspects of the need for many cake stores to launch a number of cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers. 8, the establishment of membership card system. Card printed on the member's name. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter and can publicly call him (her) as _ Mr., Miss, they will feel very respected. 9, put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, foil the atmosphere, but also increase the consumer's good sense of the brand. 10、Both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly implement the national "Food Hygiene Law", which is based on the foundation. 11, the food industry has special job labor skills requirements: employees must hold a "health certificate". V. Financial estimates Start-up assets: about 95,000 yuan equipment investment: 1, rent of 5,000 yuan. 2, the front decoration of about 2,000 yuan. 2, front decoration about 2000 yuan (including store decoration and light box); 3, shelves and counter input about 1500 yuan; 4, employees (2) the same clothing needs 500 yuan 5. machinery and equipment maximum investment: 80,000 yuan (including the production of a full set of cake utensils) the first payment: flour, cream and other raw materials, about 6000 yuan. Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track after the monthly sales of up to 21,000 yuan. Monthly expenditure: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan. Cost of goods: about 30%, about 5,000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, salary **** 2000 yuan. Water and electricity and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of 5 years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment. Sixth, the risk and constraints analysis: As the cake store is not the street or the first store in the district, the customer is difficult to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers. 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