Many enterprises and individuals will convert users' traffic through soft text marketing to achieve the purpose of realizing cash, but now the Internet is very developed, and people are beginning to pay attention to soft text marketing. How can we break through in many soft text marketing centers? Get accurate users? The author summarizes five points: first, we must understand the needs of users; Second, we must find the right positioning and determine the target population; Third, we must seize key events; Fourth, we must grasp the timing of launch; Fifth, we must do a good job in post-maintenance work. Teach you to do five links, realize accurate conversion of users and maximize soft text marketing! 1. Accurately locate the target object as the target user and which user group the target user is, so as to write soft articles based on the portraits of the user groups. There is a saying in Ruan En Weibo: "Who can find the right customer?" This sentence seems simple, but it actually contains profound truth. It's not that the bigger Ruan En's marketing user base is, the easier it is to transform the user base, but the more accurate the user base targeted by the soft text is, the better the user base will be transformed. 2. Eye-catching topics In the era of modern fast food and fragmented reading, soft title is a key to catch the reader's attention in a few seconds. The quality of the title directly determines whether a message can be received, so if you want to maximize the benefits of advertising, you must close the title well. How to do this? This article will elaborate from three aspects. 1. Use keywords skillfully. Headlines are very important in soft text marketing. Whether users can understand it depends on the headlines. Creating high-quality headlines is the first step to convert users. 3. Soft text content is the soft text marketing of storytelling, and there is still a way to go. The marketing content of the whole article will give users a hard and wide feeling, and it is difficult to be recognized by users without telling stories and feelings. However, if you combine hard advertising with soft advertising, you will get unexpected results. This is the soft advertisement that this article will talk about. Soft writing pays attention to "softness", seeks the feeling of spring breeze and rain, moistens things quietly, and makes people willing to be transformed. 4. Product promotion. The product information contained in soft text marketing should be appropriate. The composition of a high-quality marketing soft article is high value and high profit. What does this mean? In fact, when we make a new product, we must first consider the needs of users. User needs include three aspects: 1. Content; 2. usefulness; 3. Ease of use. All three can be expressed through copywriting. 70% users need to know what I'm doing, what's the use, what's the good product and what's the good service. It contains a lot of knowledge and skills, such as what my products are, what user needs I have, what interesting stories I have, what wonderful storylines I have and so on. These are all things we need to know, 30% of which can be achieved through brand marketing. So what? For users, it only solves their own problems, but also provides them with related auxiliary artifacts. It is not too much problem to try it yourself. You can accept this product from the heart and be willing to try it! 5. Choose a suitable publishing platform. After the soft article is written, the selected publishing platform will also have a certain impact on the content exposure, such as portal, forum, Weibo and WeChat, but the first channel should have a high reprint rate and weight. Hard articles need to be promoted in various ways, such as advertising, Weibo marketing and so on. However, it should be noted that in the process of creating hard articles, we must be meticulous; Try to use the original. Vertical forums, blogs, Weibo and WeChat all belong to the category of soft articles, and the communication effect is better than portal websites or authoritative websites. The opposite is not the case. To be successful, soft text marketing must go through the following five steps: planning-creativity-design-production-release. 1. Analyze customer needs; 2. Determine the target audience; 3. Make a promotion plan; 4. Implement promotional activities; 5. Evaluate the effect. In order to give full play to the advantages of soft text marketing, we can improve the present situation and solve the problem of marketing transformation from the above five steps!