There are more than 200 categories, including taxi, bicycle, hotel tour, movies, leisure and entertainment, covering 2800 counties and cities across the country. At present, Meituan's strategy is based on food+platform, and it is building a multi-level scientific and technological service platform for life service industry from demand side to supply side with food as the core.
Characteristics of meituan
Meituan's take-away business has a wide variety of scenes. According to the business characteristics, it can be divided into three business lines: recommendation, advertising and search, as well as several sub-business lines such as merchant recommendation, food recommendation, list advertisement and take-away search that meet the all-round needs of hundreds of millions of users. Behind each business line,
It involves the balance of interests of users, businesses and platforms. Users need to accurately display the results, and businesses need as much exposure and transformation as possible; The platform needs to maximize the benefits, and the algorithm strategy can reasonably maintain the balance of interests in these three aspects and promote the benign development of ecology through the optimization iteration of the model mechanism.