General catering enterprises on the store manager's assessment indicators include business indicators such as customer traffic, turnover, profit, management indicators such as customer satisfaction, employee satisfaction, growth indicators such as the number of new stores, talent training and so on. These indicators have a strong correlation between, for example, customer satisfaction will very obviously affect the business indicators, customer satisfaction is poor, turnover, customer traffic is naturally not high, in turn, special emphasis on business indicators of enterprises, often in the cost of rate of strict control, one will accidentally "hurt" to the interests of the customer, a serious impact on Customer satisfaction. Special attention to customer satisfaction catering enterprises, in the assessment will reduce the weighting of business indicators, do more extreme enterprises, such as Haidilao, it is said that KPI indicators only one - customer satisfaction.

There are many channels to understand customer satisfaction, such as the business can always check the review site, microblogging and other social media customer comments, meals, meals after the targeted dining experience inquiries, businesses regularly conducted telephone interviews, or by a third-party professional consulting organization, DaSong Consulting to provide focus group (Focus Group) interviews and mystery shopper surveys. Each feedback channel is indispensable, but in contrast, the mystery shopper survey can be from the customer's point of view, more comprehensive, systematic, targeted to get the first-hand customer's real dining experience, so as early as in the 1990s, in addition to McDonald's, KFC and other internationally renowned restaurant chains, some of the domestic focus on the customer experience of the chain of restaurants has been a mystery shopper survey into the enterprise's assessment system.