Soft text marketing is one of the most important marketing methods today. A good soft article can not only attract the audience to read actively, but also quietly pass on the marketing information to the users. But it is not a simple matter to write an excellent marketing soft article. According to our rich experience in TM media, we have a special soft writing team, and combined with our usual work experience and opinions, TM media summarized the following soft writing marketing skills. First, accurately locate the target target, which refers to the target user, and understand what kind of person the target user is, so as to prepare the soft text according to the portrait of the user group. Many times, our marketing is not aimed at everyone, although we hope that the more people we pay attention to, the better. But the bigger the net, the bigger the harvest. Only by combining our own investigation and analysis and determining the audience can we really put information into these effective people. Second, draw up a "beautiful" title for the soft text. Soft title is the key to catch the reader's eye in just a few seconds in the era of fragmented reading of modern fast food. The title is the "eye" of the whole article, and whether it can attract readers' attention depends on it. Of course, it is not enough to attract people's attention, and the title should also make readers tempted and have the desire to "let me see". Third, the content of soft articles should have good titles and bad content, which is called golden jade and will be abandoned by users. Soft writing is a kind of soft form, which pursues the feeling that spring breeze melts rain and moistens things quietly, thus making users deeply fall into our trap. However, the eyes of the masses are discerning, and only when the implanted advertisements do not arouse users' disgust, is this the real master of soft writing. Fourth, a good soft article needs pictures and texts. Few people can understand the soft text of the full text. Inferior pictures with low pixels and not exquisite enough will also make the brand lose its style. The importance of pictures is self-evident. It can not only effectively divide the text sections, improve the reading experience, but also make the information conveyed by pictures more easily penetrate into readers' minds. Therefore, when writing soft articles, it is often necessary to add some corresponding high-definition pictures and pay attention to collecting materials. Illustrations can make people feel more real, and truth has credibility. V. Product Promotion The main purpose of writing a good article is to promote your own products. However, blind and obvious implantation will disgust users, just like advertising implantation in movies and TV dramas. If it is too direct, regardless of the bridge, the audience will not buy it. The same is true of articles. Usually the composition of an article is 70% value +30% marketing. How to understand this sentence? That is, meeting users' needs accounts for 70%, and building your own brand marketing accounts for 30%. Based on user needs and brand promotion, the article can really play a role from the user's point of view. Instead of just promoting your own products, it is easy to cause users' resentment. Seven. Choose a suitable publishing platform. The publishing platforms for soft articles include portals, forums, Weibo, WeChat, etc. However, the preferred channel should be the channel with high website reprint rate and high weight, supplemented by some popular vertical forums, blogs, Weibo, WeChat and other forms to ensure that soft articles can achieve better communication effects. In fact, for the platform of soft text publishing, the first thing to consider is the problem of inclusion. If it is not included, the release will be meaningless and will not be seen by everyone. The second is to have a ranking. Only by ranking can we have better exposure.